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Author: Dirk Van Loon
Publisher:
ISBN: 9781534684669
Category :
Languages : en
Pages : 166
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Book Description
The power of influence is elusive, but this life-changing ability can be learned and mastered. The Secret of Influence: Mastering the Art of Inspirational Leadership is a definitive guide to the power of influence, delving into the foundational skills that are required to attain a level of influence that is effective with family, friends, and colleagues. This thought-provoking guide will not only help you discover why you have failed to have more influence in your life; it will help you learn how to overcome those obstacles so that you can clear the way for learning the skills needed to become an influential leader. Along the journey to greater influence, you will find your life improves, your relationships take on new meaning, and your level of happiness and contentment grows. Connect with people in a deeper way and move individuals, groups, and then masses to greater heights with the valuable information in this guide.
Author: Dirk Van Loon
Publisher:
ISBN: 9781534684669
Category :
Languages : en
Pages : 166
Get Book Here
Book Description
The power of influence is elusive, but this life-changing ability can be learned and mastered. The Secret of Influence: Mastering the Art of Inspirational Leadership is a definitive guide to the power of influence, delving into the foundational skills that are required to attain a level of influence that is effective with family, friends, and colleagues. This thought-provoking guide will not only help you discover why you have failed to have more influence in your life; it will help you learn how to overcome those obstacles so that you can clear the way for learning the skills needed to become an influential leader. Along the journey to greater influence, you will find your life improves, your relationships take on new meaning, and your level of happiness and contentment grows. Connect with people in a deeper way and move individuals, groups, and then masses to greater heights with the valuable information in this guide.
Author: Dan Seidman
Publisher: AMACOM
ISBN: 0814417272
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they’ll save rather than the pain they’ll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today’s buyer is savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Henry Hemming
Publisher: PublicAffairs
ISBN: 1541742117
Category : History
Languages : en
Pages : 400
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Book Description
The astonishing story of the British spies who set out to draw America into World War II As World War II raged into its second year, Britain sought a powerful ally to join its cause-but the American public was sharply divided on the subject. Canadian-born MI6 officer William Stephenson, with his knowledge and influence in North America, was chosen to change their minds by any means necessary. In this extraordinary tale of foreign influence on American shores, Henry Hemming shows how Stephenson came to New York--hiring Canadian staffers to keep his operations secret--and flooded the American market with propaganda supporting Franklin Roosevelt and decrying Nazism. His chief opponent was Charles Lindbergh, an insurgent populist who campaigned under the slogan "America First" and had no interest in the war. This set up a shadow duel between Lindbergh and Stephenson, each trying to turn public opinion his way, with the lives of millions potentially on the line.
Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author: Mark Goulston
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081442015X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com
Author: Sara Shepard
Publisher: Ember
ISBN: 0593121562
Category : Young Adult Fiction
Languages : en
Pages : 369
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Book Description
Get ready to delve into the world of teen influencers like you've never done before--from the #1 New York Times bestselling author of PRETTY LITTLE LIARS Sara Shepard and eighteen-year-old actress and social media personality Lilia Buckingham comes a twisty mystery that takes place in the fiercely competitive world of Internet stars. After a video she makes goes viral, everyone knows Delilah Rollins. And now that she's in LA, Delilah's standing on the edge of something incredible. Everything is going to change. She has no idea how much. Jasmine Walters-Diaz grew up in the spotlight. A child star turned media darling, the posts of her in her classic Lulu C. rainbow skirt practically break the Internet. But if the world knew who Jasmine really was, her perfect life? Canceled. Fiona Jacobs is so funny--the kind of girl for whom a crowd parts--no wonder she's always smiling! But on the inside? The girl's a hot mess. And when someone comes out of the shadows with a secret from her past, it's one that won't just embarrass Fiona: it will ruin her. Who wouldn't want to be Scarlet Leigh? Just look at her Instagram. Scarlet isn't just styled to perfection: she is perfection. Scarlet has a gorgeous, famous boyfriend named Jack and there's a whole fanbase about their ship. To everyone watching online, their lives seem perfect . . . but are they really? The sun is hot in California . . . and someone's going to get burned.
Author: Cherie Fehrman
Publisher:
ISBN: 9781516525737
Category : Color
Languages : en
Pages : 235
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Book Description
Color: The Secret Influence explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications. Lively and engaging, the book opens with an explanation of the color connection to human perception and experience. Subsequent chapters discuss pigment and light, myths and biases regarding color and specific colors, and the impact of color on health and psychology. The second half of the book focuses on practical applications of color in interiors, architecture, advertising, and fashion and textiles. Closing chapters are devoted to color in culture and society, color order systems, and ways to push the color envelope. Structured so that each chapter is a self-contained unit, the book allows instructors to tailor the material to their courses. Extensively field-tested by numerous instructors and their students, Color: The Secret Influence is ideal for courses in art, product design, interior design, and fashion design. Husband and wife, as well as business partners, Kenneth and Cherie Fehrmanhave been interior designers, color consultants, and design educators for thirty years. They are cofounders of PRISM, the Photochromatic Research Institute for Science and Marketing. Designer Cherie Fehrman is the author of numerous articles and books. She has taught at San Francisco State University, the Interior Designers Guild, and the Western Design Institute. Kenneth Fehrman holds an Ed.D. in color and light from the University of San Francisco and is professor emeritus in interior design at San Francisco State University where he teaches courses in color and design.
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Author: Robert Cialdini
Publisher: Simon and Schuster
ISBN: 1501109812
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
