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Author: David S Duncan
Publisher: PublicAffairs
ISBN: 1541774485
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
Author: David S Duncan
Publisher: PublicAffairs
ISBN: 1541774485
Category : Business & Economics
Languages : en
Pages : 173
Get Book Here
Book Description
A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.
Author: Cormac O'Brien
Publisher: Quirk Books
ISBN: 1594744785
Category : Biography & Autobiography
Languages : en
Pages : 444
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Book Description
These collected biographies on the wacky secrets and scandals of the first ladies of the United States casts American history in a whole new light Whether she’s a leading lady, loyal spouse, or lightning rod for scandal, the First Lady of the United States has always been in the spotlight—and in 2017 that was truer than ever. This revised and expanded edition from Quirk’s best-selling Secret Lives series features outrageous and uncensored profiles of the women of the White House, from Martha Washington to Melania Trump, it comes complete with hundreds of little-known, politically incorrect, and downright wacko facts. Did you know that: • Dolley Madison loved to chew tobacco • Mary Todd Lincoln conducted séances on a regular basis • Eleanor Roosevelt and Ellen Wilson both carried guns • Jacqueline Kennedy spent $121,000 on her wardrobe in a single year • Betty Ford liked to chat on CB radios—her handle was “First Mama” With chapters on every woman who’s ever made it to the White House, Secret Lives of the First Ladies tackles all the tough questions that other history books are afraid to ask: How many of these women owned slaves? Which ones were cheating on their husbands? And why was Eleanor Roosevelt serving hot dogs to the King and Queen of England? American history was never this much fun in school!
Author: John R. DiJulius, III
Publisher: John Wiley & Sons
ISBN: 0470196122
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.
Author: Robert Schnakenberg
Publisher: Quirk Books
ISBN: 1594747423
Category : Biography & Autobiography
Languages : en
Pages : 292
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Book Description
Strange-But-True Tales of Cross-Dressers, Drug Addicts, Foot Fetishists, and Other Legendary Filmmakers. With outrageous and uncensored profiles of everyone from D. W. Griffith to Quentin Tarantino, Secret Lives of Great Filmmakers reveals the little-known secrets of all your favorite directors. Why did Charlie Chaplin refuse to bathe for weeks at a time? Was Alfred Hitchcock really missing a belly button? Is Walt Disney’s corpse preserved in a state of suspended animation? And why on earth did Francis Ford Coppola direct a 3-D pornographic movie? The legends of the silver screen will never be the same!
Author: Elizabeth Lunday
Publisher: Quirk Books
ISBN: 1594747458
Category : Biography & Autobiography
Languages : en
Pages : 292
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Book Description
Take a tour through the wilder side of art history, and discover true tales of murder, forgery, and trickery—featuring jaw-dropping profiles over 30 iconic artists like Leonardo Da Vinci and Salvadori Dalí. With outrageous anecdotes about everyone from Leonardo Da Vinci to Caravaggio to Edward Hopper, Secret Lives of Great Artists recounts the seamy, steamy and gritty history behind the great masters of international art. Here, you’ll learn that Michelangelo’s body odor was so bad, his assistants couldn’t stand working for him; that Vincent van Gogh sometimes ate paint directly from the tube; and Georgia O’Keeffe loved to paint in the nude. This is one art history lesson you’ll never forget!
Author: Cormac O'Brien
Publisher: Quirk Books
ISBN: 9781594741388
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
Provides the birth and death dates, astrological sign, nicknames, famous words, and little-known or bizarre facts about the lives of over twenty-five people on the Union and Confederate sides of the Civil War.
Author: Robert Schnakenberg
Publisher: Quirk Books
ISBN: 159474744X
Category : Biography & Autobiography
Languages : en
Pages : 308
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Book Description
The strange-but-true tales of the rumors, idiosyncrasies, and feuds of literary legends—including Agatha Christie, F. Scott Fitzgerald, William Shakespeare, and more This fascinating—and shocking!—tour through the lives of classic literature icons is the perfect stocking stuffer for book lovers and fans of little-known history. With outrageous and uncensored profiles of everyone from William Shakespeare to Thomas Pynchon, Secret Lives of Great Authors tackles all the tough questions your high school teachers were afraid to ask: What’s the deal with Lewis Carroll and little girls? Is it true that J. D. Salinger drank his own urine? How many women—and men—did Lord Byron actually sleep with? And why was Ayn Rand such a big fan of Charlie’s Angels? Classic literature was never this much fun in school! Authors included: William Shakespeare Lord Byron Honoré de Balzac Edgar Allan Poe Charles Dickens The Brontë Sisters Henry David Thoreau Walt Whitman Leo Tolstoy Emily Dickinson Lewis Carroll Louisa May Alcott Mark Twain Oscar Wilde Arthur Conan Doyle W.B. Yeats H.G. Wells Gertrude Stein Jack London Virginia Woolf James Joyce Franz Kafka T.S. Eliot Agatha Christie J.R.R. Tolkien F. Scott Fitzgerald William Faulkner Ernest Hemingway Ayn Rand Jean-Paul Sartre Richard Wright William Burroughs Carson McCullers J.D. Salinger Jack Kerouac Kurt Vonnegut Toni Morrison Sylvia Plath Thomas Pynchon
Author: John C. Ryan
Publisher: Seattle, Wash. : Northwest Environment Watch
ISBN:
Category : Nature
Languages : en
Pages : 98
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Book Description
This volume takes you to the places and people you touch every day. - BOOK JACKET.
Author: John R. DiJulius III
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814426972
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show Business How many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.
Author: Carl Sewell
Publisher: Crown Currency
ISBN: 0307567311
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
