The Role of Price as Signal of Product Quality in Monopolistic Markets PDF Download
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Author: Scott Davis
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Author: Scott Davis
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
Author: Scott Davis
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 302
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Author: Carla Guadalupi
Publisher:
ISBN:
Category :
Languages : en
Pages : 79
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Book Description
This paper examines the optimal pricing strategy for newly introduced experience goods in a two-period monopoly market with experimentation and private information about quality. Consumers learn about quality through price signaling and experimentation, and communicate their ndings to other buyers via word of mouth. We show the existence of a unique separating equilibrium that satis es the intuitive criterion. In this equilibrium, a high-quality seller signals high quality through a low introductory price that rises in the next period (after experimentation has occurred), while a low-quality one charges a high introductory price, which declines over time because the revealed information is likely to be bad. This result helps explain recent empirical evidence and case studies on the introductory pricing strategies of rms entering foreign product markets.
Author: Michael Ray Metzger
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 214
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Author: Sung Chull Ro
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 228
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Book Description
Author: Joan Robinson
Publisher: Springer
ISBN: 1349153206
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Author: Michael Waldman
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
The economics literature on pricing and pricing tactics has made huge progress in the last few decades mostly due to the influence of the asymmetric information and game theory revolutions in microeconomic theory. This authoritative two volume collection brings together some classic contributions which predate these revolutions, and older and newer papers which have employed these modern techniques to further our understanding of how pricing works in real world settings. Pricing Tactics, Strategies, and Outcomes approaches the subject mainly from the theoretical perspective, but includes also some important empirical papers. Important topics covered include entry deterrence, reputation formation, product line pricing, collusive behavior, tying and bundling, leasing, and sales and couponing strategies. The book should prove a useful reference tool for marketing students and faculty interested in the literature on pricing.
Author: Paul Belleflamme
Publisher: Cambridge University Press
ISBN: 1139485245
Category : Business & Economics
Languages : en
Pages : 725
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Book Description
Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 808
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Book Description
Includes annual List of doctoral dissertations in political economy in progress in American universities and colleges.
Author: Lawrence Abbott
Publisher: Westport, Conn : Greenwood Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
