The Retargeting Playbook PDF Download
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Author: Adam Berke
Publisher: John Wiley & Sons
ISBN: 1118881168
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
Author: Adam Berke
Publisher: John Wiley & Sons
ISBN: 1118881168
Category : Business & Economics
Languages : en
Pages : 155
Get Book Here
Book Description
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
Author: Wojciech Zalech
Publisher: Wojciech Zalech
ISBN: 8366456196
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. That's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.
Author: Matt Wolfe
Publisher: Lulu.com
ISBN: 0359119948
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Here are a few of the topics that we cover in this in-depth online traffic guide: The Perpetual Audience Growth System: The step-by-step process that we use to consistently drive high-quality, inexpensive traffic to our site. (No one else teaches this) Omnipresence: We'll show you how to appear like you and your brand are everywhere to the right people. Content Repurposing Tactics: Learn how to create content once and then reuse it over and over again so that it drives traffic for you from multiple places. Expert Traffic Strategies: We haven't mastered every traffic strategy ourselves (yet) but we have interviewed hundreds of people who have mastered a wide range of strategies. We've compiled all of their advice into a nice, simple, reference guide.
Author: Samit Patel
Publisher: Samit Patel
ISBN:
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
"Samit's knowledge and expertise have been crucial in supporting multiple top-performing campaigns on Indiegogo. His marketing strategy clearly works and I'd recommend his agency to anyone looking to crowdfund". - Joel, Head of Indiegogo Europe The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build Leads and Boost Sales gives you the insight, information, and action plan you need to promote, grow & market your Indiegogo crowdfunding campaign on Facebook. - Transforms a newbie with zero knowledge about Facebook advertising and Indiegogo into someone armed with action plans of advanced marketers - Step by Step - Provides the complete guide on building a high converting community for any launch on any platform whether on your own website, crowdfunding or opening of a shop. The same principles can be applied anywhere. This book will be the most valuable investment you make if you plan to launch a successful Indiegogo campaign. Samit Patel is a world-recognized leader in crowdfunding and product launches having raised over $30 million on crowdfunding platforms like Kickstarter and Indiegogo. Featured by Forbes, Alphr and Fast Company, he is also recommended by accelerators and incubators such as Virgin, HAX, Highway 1, Alchemist and Hardware Club. Samit is an official marketing expert listed on Kickstarter and Indiegogo own website for design and technology products. He is also a renowned speaker speaking to thousands around the world in areas of product launches and validation as well as crowdfunding.
Author: Ritchie Mehta
Publisher: Pearson UK
ISBN: 1292373792
Category :
Languages : en
Pages : 345
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Book Description
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
Author: Shu Chen Hou
Publisher: Kokoshungsan Ltd
ISBN:
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
Unlock the path to seven-figure success with the 7-Figure Digital Marketing Playbook. This comprehensive guide provides everything you need to master SEO, dominate social media, and create high-converting paid ad campaigns. Packed with proven strategies, actionable tips, and real-world examples, this playbook helps you drive traffic, boost conversions, and scale your business to new heights. Whether you're a seasoned marketer or just getting started, this essential resource will equip you with the tools to grow your brand and achieve unparalleled digital success. Take control of your marketing and start your journey to 7-figure results today!
Author: Russell Brunson
Publisher: Hay House, Inc
ISBN: 1401973736
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Now in paperback, master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. "If you have an existing business, then Traffic Secrets is like throwing gasoline on the fire!" — Daniel Rosen, founder and CEO of Credit Repair Cloud The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand one essential skill: the art and science of getting traffic (or people) to find you. Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends, see opportunities that are invisible to most everyone else, and master emerging tactics before most people even know they exist. With step-by-step instructions to master multiple traffic sources, Brunson reveals the market-tested strategies for: Understanding exactly who your dream customer is Discovering where they are congregating Throwing out the hooks that will grab their attention and pull them into your funnels so you can tell them a story and make them an offer. Don't wait for people to come to you. Implement these evergreen traffic strategies now so you can find your people and focus on changing their world with the products and services that you sell.
Author: Farzad Rashidi
Publisher: Visme
ISBN:
Category : Business & Economics
Languages : en
Pages : 159
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Book Description
At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format.
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
**The AliExpress Arbitrage Playbook Your Ultimate Guide to E-commerce Success** Unlock the secrets to building a profitable online business with "The AliExpress Arbitrage Playbook"! Dive into the world of e-commerce and discover how to harness the power of AliExpress to create a lucrative arbitrage empire. This comprehensive guide takes you through every step of the process, from discovering profitable niches to scaling your business to new heights. **What you’ll learn** - **Introduction to AliExpress Arbitrage** Understand the basics of arbitrage, the advantages of using AliExpress, and an overview of the entire process. - **Finding Profitable Niches** Master the art of niche research, drill down into sub-niches, and evaluate their profitability. - **Kitchen Gadgets Sub-Niche Analysis** Explore why kitchen gadgets are a lucrative sector and conduct a thorough competitive analysis. - **Micro-Kitchen Tools Trends** Stay ahead by identifying emerging trends and tracking seasonal interests in micro-kitchen tools. - **Product Selection Strategies** Learn how to select winning products, analyze reviews, and calculate potential profits. - **Sourcing from Reliable Suppliers** Find and vet trusted suppliers while negotiating the best deals. - **Validating Your Product Ideas** Test the market on a small scale, gather customer feedback, and fine-tune your offerings. - **Setting Up Your Online Store** Get practical advice on choosing the right e-commerce platform, designing a user-friendly store, and essential tools you’ll need. - **Crafting High-Converting Product Listings** Write compelling product descriptions, optimize images, and use customer reviews to boost conversions. - **Pricing Strategies** Navigate price elasticity, competitive pricing models, and dynamic pricing tactics. - **Marketing Your Micro-Kitchen Tools** Implement content marketing, social media advertising, and influencer collaborations to drive sales. - **Leveraging SEO for Traffic** Dive deep into keyword research, on-page and off-page SEO techniques. - **Effective Use of Paid Advertising** Utilize Google Ads, Facebook and Instagram ads, and measure your ROI to maximize returns. - **Customer Service and Retention** Offer stellar customer support, build loyalty programs, and handle returns efficiently. - **Monitoring and Analyzing Performance** Track key metrics, use analytics tools, and adapt your strategy based on data. - **Scaling Your Business** Automate tasks, expand your product line, and enter new markets for exponential growth. - **Building a Brand** Create a strong brand identity, maintain consistency, and leverage branding for long-term success. - **Managing Inventory and Logistics** Implement efficient inventory management, choose reliable logistics partners, and streamline your supply chain. - **Legal and Financial Considerations** Navigate tax obligations, protect your intellectual property, and manage your finances effectively. - **Case Studies and Success Stories** Get inspired by real-life case studies and learn from successful entrepreneurs. - **Troubleshooting Common Challenges** Overcome supplier issues, handle negative feedback, and navigate sales slumps. - **Beyond AliExpress** Explore other platforms, international expansion strategies, and future trends in e-commerce and arbitrage. Packed with insights, strategies, and practical advice, this playbook is your go-to resource for mastering AliExpress arbitrage. Embark on your journey to financial independence and entrepreneurial success today!
Author: Google Inc.
Publisher: Google Play Books
ISBN:
Category :
Languages : en
Pages : 181
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Book Description
As a news publisher, you know that many readers are switching from print to their smartphones and tablets to access news. This guide will help you find the best ways to take your content mobile, better engage readers, and find new ones. It includes details of features, best practices, and useful tips that you can use to build your brand and grow your revenue on Android and Google Play.
