The Religious Dimensions of Advertising PDF Download
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Author: T. Sheffield
Publisher: Springer
ISBN: 0230601405
Category : Social Science
Languages : en
Pages : 201
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Book Description
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Author: T. Sheffield
Publisher: Springer
ISBN: 0230601405
Category : Social Science
Languages : en
Pages : 201
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Book Description
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Author: T. Sheffield
Publisher: Palgrave Macmillan
ISBN: 9781403974709
Category : Social Science
Languages : en
Pages : 190
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Book Description
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
Author: Tricia Suzanne Sheffield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 426
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Book Description
Author: Rick Clifton Moore
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 34
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Book Description
"Little research has been done on religious dimensions of one and of the most powerful media forms, advertising. In this study I conducted a content analysis of advertisements in three popular national magazines to determine how much religious imagery is present in them, and how it is portrayed".
Author: Rotimi Williams Olatunji
Publisher: Amalion Publishing
ISBN: 2359260197
Category : Social Science
Languages : en
Pages : 213
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Book Description
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.
Author: Amir Hetsroni
Publisher: Bloomsbury Publishing USA
ISBN: 144111503X
Category : Social Science
Languages : en
Pages : 272
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Book Description
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Author: Dell deChant
Publisher: Wipf and Stock Publishers
ISBN: 1725221896
Category : Religion
Languages : en
Pages : 240
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Book Description
Author: John C. Lyden
Publisher: Routledge
ISBN: 1317531051
Category : Social Science
Languages : en
Pages : 788
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Book Description
Religion and popular culture is a fast-growing field that spans a variety of disciplines. This volume offers the first real survey of the field to date and provides a guide for the work of future scholars. It explores: key issues of definition and of methodology religious encounters with popular culture across media, material culture and space, ranging from videogames and social networks to cooking and kitsch, architecture and national monuments representations of religious traditions in the media and popular culture, including important non-Western spheres such as Bollywood This Companion will serve as an enjoyable and informative resource for students and a stimulus to future scholarly work.
Author: Stefania Travagnin
Publisher: Taylor & Francis
ISBN: 1317534522
Category : Religion
Languages : en
Pages : 318
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Book Description
This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms of media, and the role of the media in relations between online/offline and local/diaspora communities. Chapters engage with the major religious traditions practiced in contemporary China, namely Buddhism, Daoism, Confucianism, Christianity, Islam, and new religious movements. Religion and the Media in China serves as a critical survey of case studies and suggests theoretical and methodological tools for a thorough and systematic study of religion in modern China. Contributors to the volume include historians of religion, sinologists, sociologists, political scientists, anthropologists, and media and communication scholars. The critical theories that contributors develop around key concepts in religion—such as authority, community, church, ethics, pilgrimage, ritual, text, and practice—contribute to advancing the emerging field of religion and media studies.
Author: Lisle W. Dalton
Publisher: Bloomsbury Publishing
ISBN: 1472586255
Category : Religion
Languages : en
Pages : 289
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Book Description
This is the first anthology to trace broader themes of religion and popular culture across time and theoretical methods. It provides key readings, encouraging a broader methodological and historical understanding. With a combined experience of over 30 years dedicated to teaching undergraduates, Lisle W. Dalton, Eric Michael Mazur, and Richard J. Callahan, Jr. have ensured that the pedagogical features and structure of the volume are valuable to both students and their professors. Features include: - A number of units based on common semester syllabi - A blend of materials focused on method with materials focused on subject - An introduction to the texts for each unit - Questions designed to encourage and enhance post-reading reflection and classroom discussion - A glossary of terms from the unit's readings, as well as suggestions for further reading and investigation. The Reader is suitable as the foundational textbook for any undergraduate course on religion and popular culture, as well as theory in the study of religion.
