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Author: Kelly Edwards
Publisher: Lioncrest Publishing
ISBN: 9781544509723
Category :
Languages : en
Pages : 274
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Book Description
Choosing a financial advisor is one of the most important decisions people make in life. They're entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that's why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so. In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate. This paradigm-shifting book is packed with practical advice you can implement right away, and includes downloadable content for each chapter along with stories from the industry's top advisors about their creative solutions, lessons learned, and mistakes made along the way. The search for a "magic bullet" is over. Referrals are-and always will be-the best way to grow your financial practice, and this book shows you how to get more of them than ever before.
Author: Kelly Edwards
Publisher: Lioncrest Publishing
ISBN: 9781544509723
Category :
Languages : en
Pages : 274
Get Book Here
Book Description
Choosing a financial advisor is one of the most important decisions people make in life. They're entrusting someone with their livelihood, their future, and their family, so the choice is not something they take lightly. Given the stakes, the search almost always begins with a referral, and that's why the most successful advisors in the industry are the ones who know how to get them and are proactive in doing so. In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate. This paradigm-shifting book is packed with practical advice you can implement right away, and includes downloadable content for each chapter along with stories from the industry's top advisors about their creative solutions, lessons learned, and mistakes made along the way. The search for a "magic bullet" is over. Referrals are-and always will be-the best way to grow your financial practice, and this book shows you how to get more of them than ever before.
Author: Robert W. Bly
Publisher: Amacom Books
ISBN: 9780814472811
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
"What is it that makes some sales professionals irresistible, while others can't even get their feet in the door? Successful salespeople have a magnetic attraction that draws prospects in, and makes them want to do business with you. The good news is that the elements of sales magnetism are something anyone can learn...and this book shows you how. Magnetic Selling reveals the simple but powerful truths you need to entice more prospects and close more sales. You'll find out how to immediately create an irresistible attraction -- not only to your products, but also to yourself. You'll learn how to: * Develop and exhibit the qualities that will appeal to people. * Develop a telephone voice people won't hang up on. * Master the principle of ""continuing the conversation."" * Use words and phrases that make people more open to what you're selling. * Exclude the nonessential information people consider irrelevant or boring. This book gives you proven techniques for attracting more potential buyers, improving response rates while prospecting, and intensifying interest when closing the deal to encourage bigger orders. From making memorable sales presentations...to using inexpensive deal sweeteners...to accurately assessing customers' requirements...to overcoming buyer skepticism and price objections...Magnetic Selling provides the key for closing more sales more often -- and achieving unprecedented success."
Author: Stephen Wershing
Publisher: McGraw Hill Professional
ISBN: 0071808205
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don't get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely new angle. Stop Asking for Referrals helps you do exactly that. Inside, Wershing provides the tools you need to get more referrals than ever by designing your practice in a way that gets clients to mention you to friends when the opportunity arises. He calls it "the new referral conversation," and it works. Define your target market with accuracy and precision Communicate your value clearly and effectively Create your company's unique "brand" Harness the natural, normal social interactions of your clients to serve your marketing efforts You'll also learn how to use client feedback to benefit your business, create your service package, and bring in new business. "The way you have been told to attract referrals is based on an assumption that's wrong," Wershing writes. "And it is undermining your business and your relationships." You will come away with a deep understanding of why and where referrals actually come from, how to tailor your own practice to get people talking about you, and ways to develop a communication plan to project your reputation. So stop asking for referrals--and start attracting more new clients than you ever thought possible. Praise for Stop Asking for Referrals "Steve Wershing helps you unlock the untapped referral potential you have in your business today with an approach that is as comfortable as it is effective." -- JULIE LITTLECHILD, founder and president of Advisor Impact "The most comprehensive, practical, and engaging guide I know of for strengthening existing client connections and cultivating new ones in a way that is experience-based, respectful, and long-lasting." -- OLIVIA MELLAN, psychotherapist, money coach, author of The Client Connection, and columnist for Investment Advisor "Reading this book will revolutionize how you think about growing your business." -- MICHAEL E. KITCES, MSFS, MTAX, CFP, partner, Pinnacle Advisory Group, and blogger, Nerd's Eye View "This book will help you overcome . . . discomfort and show you how to engage your clients so that they will proudly help you build your business. Kudos for this powerful, one-stop marketing resource!" -- SHERYL GARRETT, CFP, AIF, award-winning author, advisor, and founder of the Garrett Planning Network "Stop Asking for Referrals is on my Top Ten list of books that I believe offer the most meaningful strategies for advisors. . . . Steve's ideas for referral marketing are brilliant and just plain common sense. Advisors will embrace his book as the new referral bible. -- SYDNEY LEBLANC, founding editor of Registered Rep magazine; partner of LeBlanc and Company "Embrace Steve's advice if you'd like to see your practice growth become effortless, boundless, and fun!" -- MARIE SWIFT, CEO, Impact Communications, columnist for Financial Planning magazine, and author of Become a Media Magnet
Author: John Jantsch
Publisher: Penguin
ISBN: 1101429518
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author: Alexander Christiani
Publisher: Morgan James Publishing
ISBN: 1614480001
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand more from the companies they do business with. Heartselling is about the science and art of fostering your customer’s love to buy from you. Alexander Christiani shows dozens of time tested strategies and tactics to activate the seven magnets of attracting customers. He shows how to orchestrate all these heartselling tools into one comprehensive marketing sinfonia.
Author: Patricia A. Potter
Publisher: Elsevier Health Sciences
ISBN: 0323812155
Category : Medical
Languages : en
Pages : 1542
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Book Description
**Selected for Doody's Core Titles® 2024 with "Essential Purchase" designation in Fundamentals** Learn the concepts and skills and develop the clinical judgment you need to provide excellent nursing care! Fundamentals of Nursing, 11th Edition prepares you to succeed as a nurse by providing a solid foundation in critical thinking, clinical judgment, nursing theory, evidence-based practice, and patient-centered care in all settings. With illustrated, step-by-step guidelines, this book makes it easy to learn important skills and procedures. Care plans are presented within a nursing process framework that is coordinated with clinical judgement, and case studies show how to apply concepts to nursing practice. From an expert author team led by Patricia Potter and Anne Perry, this bestselling nursing textbook helps you develop the understanding and clinical judgment you need to succeed in the classroom and in your career.
Author: Sven Plein
Publisher: Springer Science & Business Media
ISBN: 1849963622
Category : Medical
Languages : en
Pages : 491
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Book Description
The aim of this book is to provide a compact text for practicing physicians and cardiologists or radiologists in training that contains all aspects of cardiovascular magnetic resonance imaging relevant for the appropriate use of this imaging modality in clinical practice. In a tutorial style, the book provides an overview of the relevant physics that govern CMR imaging and provide details on commonly accepted indications for referral. The book also provides the necessary background information to get trainees prepared for training in a CMR center. The emphasis of the book will be on practical, hands-on information in a format small enough to be carried about for ease of use. The book will be a dense but extremely portable reference for all cardiologists involved in using or requesting MRI of their cardiac patients. This will be an all-in-one resource and of great clinical value.
Author: Michael Soon Lee
Publisher: John Wiley & Sons
ISBN: 0470451556
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Author: Peter Thomson
Publisher: The Achievers Club Ltd
ISBN: 1739427122
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
"Unlock Your True Earnings: The Essential Blueprint Every Skilled Professional Needs" Do you consistently deliver unmatched value, yet find your income doesn't mirror your expertise? You're not alone in feeling the sting of undervaluation. The annoyance of seeing others, perhaps less skilled, out-earning you can be frustrating. You're not alone. But what if the issue isn't ‘what you do’, but how you position it? What if you could... Command the income that truly reflects the value you deliver and the cascading impact you have in the world? (Discover the ultimate method on Page 61) Elevate your fees without the fear of alienating potential clients? (See the 3 transformative strategies on Page 71) Side step the common pitfalls leading to those annoying price objections? (Unearth the game-changer on Page 109) Effortlessly attract those ‘love to work with' clients who appreciate you and gladly pay for your value? (Master this art on Page 179) Position yourself as the natural, logical and emotional choice in your field? (Begin your transformation on Page 21) Join me on this life-changing journey. We'll not only reframe how the world sees your worth, but fundamentally shift how you see yourself. And how you can feel confident in stating your fees. This isn't merely a business guide — it's a transformative blueprint for professionals, just like you, ready to truly capitalise on their skills and the difference they make. This is going to be fun, with a serious intent. If you're ready to truly recognise your worth and transform your income based on the value you offer, then get 'PAID' today. Click the ‘Buy Now' button and start your journey to being richly rewarded for your unique value.
Author: Chhabra Avneesh
Publisher: JAYPEE BROTHERS PUBLISHERS
ISBN: 9350905574
Category : Medical
Languages : en
Pages : 213
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Book Description
This book, first of its kind, combination of concise explanations and focused clinical information satisfies the needs of practicing radiologists, neurologists, neurosurgeons, plastic and other peripheral nerve surgeons in need of a handy reference and technologists performing MRN studies. Written by two experts of magnetic resonance neurography (MRN) practitioners and educators, this thoroughly illustrated resource delivers how the information you need to perform and interpret peripheral nerve MR imaging studies with confidence. Concise descriptions and high quality illustrations combined wit.
