Author: Lisa Raebel
Publisher: Hybrid Global Publishing
ISBN: 1957013532
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Ever feel like you’re just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start? Start here. If you’re looking for a boring business book, put this one down—it’s not for you. This book is about having a RebelMindset and intended to make you think outside the proverbial box of how you create your sales and marketing strategies, considering what marketing is and what it is not. This book is for: • business owners who are frustrated because their marketing is not working • organizations that are getting less than stellar reviews • entrepreneurs who hate to sell • business owners who need to generate leads and find more customers How do you know if you need better marketing? Trust your instincts. You picked up this book, so somewhere in the back of your mind you know your sales and marketing strategies can be improved. At its core, marketing is perception. The hard part is knowing the who, how, when, why, and where to build that perspective! For example: do you know what your voicemail greeting sounds like to a customer? Is it welcoming and inviting for them to leave a message? Or does it sound like you are rushed and just too busy to bother answering the phone when they call? Still not sure this book is for you? Ask yourself this: do you know how you and your organization is being perceived by your customers, prospects, network, and your team? WARNING: As you read this book, you’ll need a pen. The content is intended to be interactive. Each chapter has a downloadable PDF worksheet for you to fill-in so you can take what you learn and customize it to you and your organization. The old saying is that “you cannot see the forest for the trees.” Let me be your guide out of the marketing wilderness and help you create sales and marketing strategies that work!
The Rebel Girl’s Guide to Marketing: Stop Committing Random Acts of Marketing!
Author: Lisa Raebel
Publisher: Hybrid Global Publishing
ISBN: 1957013532
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Ever feel like you’re just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start? Start here. If you’re looking for a boring business book, put this one down—it’s not for you. This book is about having a RebelMindset and intended to make you think outside the proverbial box of how you create your sales and marketing strategies, considering what marketing is and what it is not. This book is for: • business owners who are frustrated because their marketing is not working • organizations that are getting less than stellar reviews • entrepreneurs who hate to sell • business owners who need to generate leads and find more customers How do you know if you need better marketing? Trust your instincts. You picked up this book, so somewhere in the back of your mind you know your sales and marketing strategies can be improved. At its core, marketing is perception. The hard part is knowing the who, how, when, why, and where to build that perspective! For example: do you know what your voicemail greeting sounds like to a customer? Is it welcoming and inviting for them to leave a message? Or does it sound like you are rushed and just too busy to bother answering the phone when they call? Still not sure this book is for you? Ask yourself this: do you know how you and your organization is being perceived by your customers, prospects, network, and your team? WARNING: As you read this book, you’ll need a pen. The content is intended to be interactive. Each chapter has a downloadable PDF worksheet for you to fill-in so you can take what you learn and customize it to you and your organization. The old saying is that “you cannot see the forest for the trees.” Let me be your guide out of the marketing wilderness and help you create sales and marketing strategies that work!
Publisher: Hybrid Global Publishing
ISBN: 1957013532
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Ever feel like you’re just committing random acts of marketing? Do you know you need marketing yet have NO IDEA where to start? Start here. If you’re looking for a boring business book, put this one down—it’s not for you. This book is about having a RebelMindset and intended to make you think outside the proverbial box of how you create your sales and marketing strategies, considering what marketing is and what it is not. This book is for: • business owners who are frustrated because their marketing is not working • organizations that are getting less than stellar reviews • entrepreneurs who hate to sell • business owners who need to generate leads and find more customers How do you know if you need better marketing? Trust your instincts. You picked up this book, so somewhere in the back of your mind you know your sales and marketing strategies can be improved. At its core, marketing is perception. The hard part is knowing the who, how, when, why, and where to build that perspective! For example: do you know what your voicemail greeting sounds like to a customer? Is it welcoming and inviting for them to leave a message? Or does it sound like you are rushed and just too busy to bother answering the phone when they call? Still not sure this book is for you? Ask yourself this: do you know how you and your organization is being perceived by your customers, prospects, network, and your team? WARNING: As you read this book, you’ll need a pen. The content is intended to be interactive. Each chapter has a downloadable PDF worksheet for you to fill-in so you can take what you learn and customize it to you and your organization. The old saying is that “you cannot see the forest for the trees.” Let me be your guide out of the marketing wilderness and help you create sales and marketing strategies that work!
The Nature of Marketing
Author: C. Brymer
Publisher: Springer
ISBN: 0230227236
Category : Business & Economics
Languages : en
Pages : 214
Book Description
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Publisher: Springer
ISBN: 0230227236
Category : Business & Economics
Languages : en
Pages : 214
Book Description
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
Often Wrong, Never in Doubt
Author: Donny Deutsch
Publisher: Harper Collins
ISBN: 0061751030
Category : Business & Economics
Languages : en
Pages : 276
Book Description
It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their company, their business, their industry. If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for it? Donny Deutsch built a billion-dollar media business asking himself the basic question, "Why Not Me?" Once the reader asks—and answers—that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture. Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. It's Donny's story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It's also a useful guide for dating.)
Publisher: Harper Collins
ISBN: 0061751030
Category : Business & Economics
Languages : en
Pages : 276
Book Description
It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their company, their business, their industry. If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for it? Donny Deutsch built a billion-dollar media business asking himself the basic question, "Why Not Me?" Once the reader asks—and answers—that question, a world of opportunity opens up. It is a tool to motivate people, build a business, and create a business culture. Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. It's Donny's story. In a fun conversation with the reader, Donny lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant, and inspiring lessons that will be useful to everyone from the front-line salesperson to the middle manager to the successful corporate executive. (It's also a useful guide for dating.)
Differentiate or Die
Author: Jack Trout
Publisher: John Wiley & Sons
ISBN: 111804536X
Category : Business & Economics
Languages : en
Pages : 278
Book Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Publisher: John Wiley & Sons
ISBN: 111804536X
Category : Business & Economics
Languages : en
Pages : 278
Book Description
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
No Logo
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
In Search of Stupidity
Author: Merrill R. Chapman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
The Ballad of Songbirds and Snakes (A Hunger Games Novel)
Author: Suzanne Collins
Publisher: Scholastic Inc.
ISBN: 1338635182
Category : Young Adult Fiction
Languages : en
Pages : 747
Book Description
Ambition will fuel him. Competition will drive him. But power has its price. It is the morning of the reaping that will kick off the tenth annual Hunger Games. In the Capitol, eighteen-year-old Coriolanus Snow is preparing for his one shot at glory as a mentor in the Games. The once-mighty house of Snow has fallen on hard times, its fate hanging on the slender chance that Coriolanus will be able to outcharm, outwit, and outmaneuver his fellow students to mentor the winning tribute. The odds are against him. He's been given the humiliating assignment of mentoring the female tribute from District 12, the lowest of the low. Their fates are now completely intertwined - every choice Coriolanus makes could lead to favor or failure, triumph or ruin. Inside the arena, it will be a fight to the death. Outside the arena, Coriolanus starts to feel for his doomed tribute . . . and must weigh his need to follow the rules against his desire to survive no matter what it takes.
Publisher: Scholastic Inc.
ISBN: 1338635182
Category : Young Adult Fiction
Languages : en
Pages : 747
Book Description
Ambition will fuel him. Competition will drive him. But power has its price. It is the morning of the reaping that will kick off the tenth annual Hunger Games. In the Capitol, eighteen-year-old Coriolanus Snow is preparing for his one shot at glory as a mentor in the Games. The once-mighty house of Snow has fallen on hard times, its fate hanging on the slender chance that Coriolanus will be able to outcharm, outwit, and outmaneuver his fellow students to mentor the winning tribute. The odds are against him. He's been given the humiliating assignment of mentoring the female tribute from District 12, the lowest of the low. Their fates are now completely intertwined - every choice Coriolanus makes could lead to favor or failure, triumph or ruin. Inside the arena, it will be a fight to the death. Outside the arena, Coriolanus starts to feel for his doomed tribute . . . and must weigh his need to follow the rules against his desire to survive no matter what it takes.
My Reading Adventures
Author: Anne Bogel
Publisher: Harvest House Publishers
ISBN: 0736983090
Category : Juvenile Nonfiction
Languages : en
Pages : 145
Book Description
This unique journal encourages young readers to spend more time enjoying books, gives them great suggestions for what to read next, and helps them remember what they’ve read. Do you have a junior bookworm in your home? Or would like to see your child develop a greater interest in reading? This journal was designed with your child in mind. Anne Bogel, creator of the Modern Mrs Darcy blog, wants to help instill a lifelong love of reading in your child with a journal that’s just for them. Inside, kids will find fun lists of book recommendations for different genres and interests, creative reading-related activities, and space to record what they’ve read and what they would like to read. This journal is an ideal companion for all your child’s reading adventures. Anne’s book journal for adults, My Reading Life, is available now wherever books are sold.
Publisher: Harvest House Publishers
ISBN: 0736983090
Category : Juvenile Nonfiction
Languages : en
Pages : 145
Book Description
This unique journal encourages young readers to spend more time enjoying books, gives them great suggestions for what to read next, and helps them remember what they’ve read. Do you have a junior bookworm in your home? Or would like to see your child develop a greater interest in reading? This journal was designed with your child in mind. Anne Bogel, creator of the Modern Mrs Darcy blog, wants to help instill a lifelong love of reading in your child with a journal that’s just for them. Inside, kids will find fun lists of book recommendations for different genres and interests, creative reading-related activities, and space to record what they’ve read and what they would like to read. This journal is an ideal companion for all your child’s reading adventures. Anne’s book journal for adults, My Reading Life, is available now wherever books are sold.
Class
Author: Paul Fussell
Publisher: Simon and Schuster
ISBN: 0671792253
Category : Social Science
Languages : en
Pages : 212
Book Description
This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
Publisher: Simon and Schuster
ISBN: 0671792253
Category : Social Science
Languages : en
Pages : 212
Book Description
This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
The Hungry Brain
Author: Stephan J. Guyenet, Ph.D.
Publisher: Flatiron Books
ISBN: 1250081238
Category : Health & Fitness
Languages : en
Pages : 304
Book Description
A Publishers Weekly Best Book of the Year From an obesity and neuroscience researcher with a knack for engaging, humorous storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it? No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer. To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.
Publisher: Flatiron Books
ISBN: 1250081238
Category : Health & Fitness
Languages : en
Pages : 304
Book Description
A Publishers Weekly Best Book of the Year From an obesity and neuroscience researcher with a knack for engaging, humorous storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it? No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer. To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.