The Real Majority

The Real Majority PDF Author: Richard M. Scammon
Publisher: New York : Coward-McCann
ISBN:
Category : Elections
Languages : en
Pages : 360

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Book Description
Copies 1 & 2 located in circulation.

The Real Majority

The Real Majority PDF Author: Richard M. Scammon
Publisher: New York : Coward-McCann
ISBN:
Category : Elections
Languages : en
Pages : 360

Get Book

Book Description
Copies 1 & 2 located in circulation.

The Emerging Republican Majority

The Emerging Republican Majority PDF Author: Kevin P. Phillips
Publisher: Princeton University Press
ISBN: 1400852293
Category : Political Science
Languages : en
Pages : 599

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Book Description
One of the most important and controversial books in modern American politics, The Emerging Republican Majority (1969) explained how Richard Nixon won the White House in 1968—and why the Republicans would go on to dominate presidential politics for the next quarter century. Rightly or wrongly, the book has widely been seen as a blueprint for how Republicans, using the so-called Southern Strategy, could build a durable winning coalition in presidential elections. Certainly, Nixon's election marked the end of a "New Deal Democratic hegemony" and the beginning of a conservative realignment encompassing historically Democratic voters from the South and the Florida-to-California "Sun Belt," in the book’s enduring coinage. In accounting for that shift, Kevin Phillips showed how two decades and more of social and political changes had created enormous opportunities for a resurgent conservative Republican Party. For this new edition, Phillips has written a preface describing his view of the book, its reception, and how its analysis was borne out in subsequent elections. A work whose legacy and influence are still fiercely debated, The Emerging Republican Majority is essential reading for anyone interested in American politics or history.

The Lost Majority

The Lost Majority PDF Author: Sean Trende
Publisher: St. Martin's Press
ISBN: 1137000112
Category : Political Science
Languages : en
Pages : 272

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Book Description
In today's fraught political climate, one thing is indisputable: the dream of the emerging Democratic majority is dead. How did the Democrats, who seemed unstoppable only two short years ago, lose their momentum so quickly, and what does it mean for the future of our two-party system? Here, RealClearPolitics senior analyst Sean Trende explores the underlying weaknesses of the Democratic promise of recent years, and shows how unlikely a new era of liberal values always was as demonstrated by the current backlash against unions and other Democratic pillars. Persuasively arguing that both Republicans and Democrats are failing to connect with the real values of the American people - and that long-held theories of cyclical political "realignments" are baseless - Trende shows how elusive a true and lasting majority is in today's climate, how Democrats can make up for the ground they've lost, and how Republicans can regain power and credibility. Trende's surprising insights include: The South didn't shift toward the Republicans because of racism, but because of economics. Barack Obama's 2008 win wasn't grounded in a new, transformative coalition, but in a narrower version of Bill Clinton's coalition. The Latino vote is not a given for the Democrats; as they move up the economic ladder, they will start voting Republican. Even before the recent fights about the public sector, Democratic strongholds like unions were no longer relevant political entities. With important critiques of the possible Republican presidential nominations in 2012, this is a timely, inspiring look at the next era of American politics.

America's Forgotten Majority

America's Forgotten Majority PDF Author: Ruy Teixeira
Publisher: Basic Books
ISBN: 0465011810
Category : Political Science
Languages : en
Pages : 250

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Book Description
A powerful look at the real America, dominated by America's "forgotten majority"-white working-class men and women who make up 55 percent of the voting population

Presidential Elections and Majority Rule

Presidential Elections and Majority Rule PDF Author: Edward B. Foley
Publisher: Oxford University Press, USA
ISBN: 0190060158
Category : HISTORY
Languages : en
Pages : 257

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Book Description
In his latest book, Presidential Elections and Majority Rule, Edward Foley asks how the American electoral system can better represent the people. What kind of winner truly reflects the nation's votes: the plurality winners of winner-takes-all elections, as currently used, or the majority-preferred winners of a reformed system? How do third-party candidates affect American presidential elections? What, if anything, would change in a two-candidate run-off?And how can electoral reform be implemented without sowing chaos? Ultimately, Foley outlines a solution in which the Electoral College can be restored to its original majoritarian ideals through state law rather than Constitutional amendment.

Future Right

Future Right PDF Author: Donald T. Critchlow
Publisher: Macmillan
ISBN: 1250087589
Category : Political Science
Languages : en
Pages : 254

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Book Description
Contrary to those who argue that demographics are political destiny, social trends are transforming identity categories of race, gender, and youth - all of which provide rich opportunities for Republicans to create a new majority. To accomplish this, Republicans will need imagination and political acumen if they are to win over those constituencies that have become the base of the Democratic Party: minorities, young women, and millennials. Behind the reality of current voting patterns, which without doubt presents a gloomy future for the Republican Party, social trends and a deeper analysis of political attitudes reveal there is much room for Republican optimism. In this critical, data-driven book, Future Right, Donald Critchlow explores strategies for the right that will help them succeed where Democrats are floundering: how to speak to the new population of a rising and successful minority class and how to reform the salacious alliance between the government and the one percent. It is time for Republicans to adapt to societal trends for the creation of a new, transformative politics that will not only help them win the future elections, but revive a system long overrun by outmoded, top-heavy politics.

Painting the Map Red

Painting the Map Red PDF Author: Hugh Hewitt
Publisher: Simon and Schuster
ISBN: 1621571483
Category : Political Science
Languages : en
Pages : 256

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Book Description
Nationally syndicated talk show host and political strategist Hugh Hewitt delivers this insider's guide to the 2006 elections and the crucial messages GOP candidates and activists will be adopting to foster the spread of Red States.

The Real Majority

The Real Majority PDF Author: Richard M. Scammon
Publisher:
ISBN:
Category :
Languages : en
Pages : 356

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Book Description


Marketing to the New Majority

Marketing to the New Majority PDF Author: David Burgos
Publisher: St. Martin's Press
ISBN: 0230338852
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers predict that the same will be true of the country as a whole before 2050. Yet companies continue to address the "general market" as a separate audience from ethnic consumers, rather than acknowledging that the new mainstream is itself multicultural. In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. Drawing on interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a roadmap to the opportunities and challenges of marketing to the new mainstream in a way that feels natural, respectful, and inclusive.

The Silenced Majority

The Silenced Majority PDF Author: Amy Goodman
Publisher: Haymarket Books
ISBN: 1608462315
Category : History
Languages : en
Pages : 370

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Book Description
A collection of newspaper and magazine articles where Goodman and Moynihan take an anti-establishment stance and get to the heart of today's critical news stories and political events