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Author: David Croteau
Publisher: Pine Forge Press
ISBN: 9781412913157
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author: David Croteau
Publisher: Pine Forge Press
ISBN: 9781412913157
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Author: Harold Burson
Publisher: RosettaBooks
ISBN: 0795350449
Category : Biography & Autobiography
Languages : en
Pages : 390
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Book Description
“A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today
Author: Mark A. Smith
Publisher: University of Chicago Press
ISBN: 0226764656
Category : Political Science
Languages : en
Pages : 257
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Book Description
Most people believe that large corporations wield enormous political power when they lobby for policies as a cohesive bloc. With this controversial book, Mark A. Smith sets conventional wisdom on its head. In a systematic analysis of postwar lawmaking, Smith reveals that business loses in legislative battles unless it has public backing. This surprising conclusion holds because the types of issues that lead businesses to band together—such as tax rates, air pollution, and product liability—also receive the most media attention. The ensuing debates give citizens the information they need to hold their representatives accountable and make elections a choice between contrasting policy programs. Rather than succumbing to corporate America, Smith argues, representatives paradoxically become more responsive to their constituents when facing a united corporate front. Corporations gain the most influence over legislation when they work with organizations such as think tanks to shape Americans' beliefs about what government should and should not do.
Author: Mary Scott Nabers
Publisher:
ISBN: 9780982946169
Category : Businessmen
Languages : en
Pages : 0
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Book Description
How government operates is going through a revolution that will result in an estimated $3 trillion of new business opportunities for private enterprise. Cities are outsourcing functions as mundane as parking garages; public-private partnerships are forming to replace aging bridges and other infrastructure projects; and government at all levels is looking to private enterprise to streamline operations and invent solutions to stubborn problems. Governments at all levels have to rethink how they deliver services and what services can be more efficiently delivered in collaboration with private enterprise. Nabers, who served for more than a decade as a statewide executive, pulls back the curtain on what makes government officials tick, the practical and political cross-currents that are unique challenges to doing business with government, and how to bridge the cultural divide between public officials and corporate executives who live in different worlds, speak different languages, and have distinctly different ways of doing business.
Author: André Nijsen
Publisher: Springer Science & Business Media
ISBN: 0387776788
Category : Law
Languages : en
Pages : 361
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Book Description
For years, businesses have complained about the costs of regulatory compliance. On the other hand, society is becoming increasingly aware of the environmental, safety, health, financial, and other risks of business activity. Government oversight seems to be one of the answers to safeguard against these risks. But how can we deregulate and regulate without jeopardizing our public goals or acting as a brake on economic growth? Many instruments are available to assess the effects of laws regulating business, including the regulatory impact assessment (RIA), which contains cost/benefit analysis, cost-effectiveness analysis, risk analysis, and cost assessments. This book argues that public goals will be achieved more effectively if compliance costs of the enterprises are as low as possible. Highlighting examples from a wide spectrum of industries and countries, the authors propose a new kind of RIA, the business impact assessment (BIA), designed to improve both business and public policy decision making.
Author: Timothy Werner
Publisher: Cambridge University Press
ISBN: 1139510924
Category : Political Science
Languages : en
Pages : 207
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Book Description
What are the political motivations behind firms' decisions to adopt policies that self-regulate their behavior in a manner that is beyond compliance with state, federal and local law? Public Forces and Private Politics in American Big Business advances a new understanding of the firm as a political actor that expands beyond the limited conceptualizations offered by economists and organization theorists. Timothy Werner develops a general theory of private politics that is tested using three case studies: the environment, gay rights and executive compensation. Using the conclusions of these case studies and an analysis of interviews with executives at 'Fortune 500' firms, Werner finds that politics can contribute significantly to our understanding of corporate decision-making on private policies and corporate social responsibility in the United States.
Author: Patrick Bernhagen
Publisher: Routledge
ISBN: 1134058004
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Investigates to what extent business can get what it wants politically as firms and trade associations have a better understanding of the likely effects of policy than politicians and because their decisions partly determine these effects.
Author: Lewandowski, Mateusz
Publisher: IGI Global
ISBN: 1522522166
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the forefront of entrepreneurial discussions. This shift has allowed researchers and practitioners to expand on their knowledge of positive business choices and paved the way for more profitable business empires. Public Sector Entrepreneurship and the Integration of Innovative Business Models is a comprehensive source of academic research that discusses the latest entrepreneurial strategies, achievements, and challenges in public sector contexts. Highlighting relevant topics such as public management, crowdsourcing, municipal cooperation, and public sector marketing, this is an ideal resource for managers, practitioners, researchers, and professionals interested in learning more about public sector business ideals, and how these models are shaping positive entrepreneurial communities around the world.
Author: Andrew J. Policano
Publisher: Stanford University Press
ISBN: 0804782199
Category : Education
Languages : en
Pages : 282
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Book Description
Public No More examines the quickly changing environment within higher education, including the permanent decline in state support for public universities. This book raises the question of how research universities can survive with reduced subsidies and increased competition from both non-profit and growing for-profit institutions. Authors Gary C. Fethke and Andrew J. Policano, both longtime university administrators, offer a strategic framework for determining how tuition and access should be set and how universities should decide on quality and program scope. Throughout the text, real-world examples illustrate successful and unsuccessful adoptions of the authors' proposals. Leadership within public higher education, policymakers, and researchers alike will find Public No More to be a sober and well-grounded guide to what lies ahead for universities across the nation.
Author: Karen S. Miller
Publisher: Univ of North Carolina Press
ISBN: 9780807824399
Category : Political Science
Languages : en
Pages : 308
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Book Description
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients_which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations_amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
