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Author: Marcos Fava Neves
Publisher: Springer Science & Business Media
ISBN: 9086867391
Category : Science
Languages : en
Pages : 176
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Book Description
The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of this chain are fascinating. The product travels great distances to reach the consumer in a generally safe and efficient way. The industry assets such as vessels and tanks are specific. By reading this book, business people, academics and chain practitioners have an opportunity to understand this chain. and can analyse all of its numbers and economics and exercise strategy building. This is needed since the orange juice market is a stable market in the world, growing only 1% per year, and the production costs of this chain are rising fast, due to structural changes faced by world food and agribusiness companies i.e. labour costs, energy costs, land costs, environmental costs and others. The book will be of interest to all those concerned with agri food chains.
Author: Marcos Fava Neves
Publisher: Springer Science & Business Media
ISBN: 9086867391
Category : Science
Languages : en
Pages : 176
Get Book Here
Book Description
The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place. The characteristics of this chain are so unique, that it makes a nice laboratory for academics and business people to exercise strategies, since risk is spread. Orange is a very sensitive plant, and fluctuations in production are notorious. The logistics of this chain are fascinating. The product travels great distances to reach the consumer in a generally safe and efficient way. The industry assets such as vessels and tanks are specific. By reading this book, business people, academics and chain practitioners have an opportunity to understand this chain. and can analyse all of its numbers and economics and exercise strategy building. This is needed since the orange juice market is a stable market in the world, growing only 1% per year, and the production costs of this chain are rising fast, due to structural changes faced by world food and agribusiness companies i.e. labour costs, energy costs, land costs, environmental costs and others. The book will be of interest to all those concerned with agri food chains.
Author: Pat Fallon
Publisher: Harvard Business Press
ISBN: 9781591399278
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.
Author: Alissa Hamilton
Publisher: Yale University Press
ISBN: 0300164556
Category : Technology & Engineering
Languages : en
Pages : 284
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Book Description
How orange juice became a North American breakfast staple and what "100% pure orange juice" means today Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don't know the real reasons behind OJ's popularity or understand the processes by which the juice is produced? In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army's need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA's decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even "not from concentrate" orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.
Author: Eric Helms
Publisher: Simon and Schuster
ISBN: 1476745706
Category : Health & Fitness
Languages : en
Pages : 240
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Book Description
From one of America’s foremost and pioneering juicing companies comes a beautifully illustrated guide to creating restorative and energizing juices and smoothies; as well as preparing nutrition-rich, blended superfoods. Welcome to the Juice Generation ! Refresh, Restore, and Rejuvenate Get ready to live juicy with The Juice Generation. Fresh juices and superfood smoothies will help you feel energized and invigorated with glowing skin and a clear mind. The revitalizing recipes and tips will make you feel lighter and brighter, inside and out. Featuring more than 100 refreshing, health-boosting, spirit-lifting recipes The Juice Generation offers practical, down-to-earth instructions for making restorative and great-tasting vegetable and fruit juices, smoothies, and tonics. Get on the Green Curve and move confidently from smoothies to green drinks Whether you’re newly juice curious, or already an old pro, The Juice Generation’s plan will lead you to the endless benefits and possibilities of squeezing, crushing, and grinding, and help you integrate the joys of juicing and blending into your busy life. Juicing Tools for Detoxing and Healing The Juice Generation includes detoxing cleanses as well as flu-fighting elixirs and plenty of recipes and great advice from some of its biggest supporters, including Blake Lively, Michelle Williams, Edward Norton, Jason Bateman, and Martha Stewart.
Author: Ari Sexner
Publisher:
ISBN: 9781732689503
Category :
Languages : en
Pages :
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Book Description
This is not just a recipe book. It's an idea book. The Juicing Companion was written to enable chefs, juice entrepreneurs, and general juice enthusiasts to develop amazing recipes from scratch.
Author: Pam Rosenberg
Publisher: Cherry Lake
ISBN: 1602796734
Category : Juvenile Nonfiction
Languages : en
Pages : 28
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Book Description
With this title, young readers will gain a better understanding on how the breakfast cereal they love, ends up on their breakfast table.
Author: Herbert S. Klein
Publisher: Springer Nature
ISBN: 3031385896
Category : Business & Economics
Languages : en
Pages : 487
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Book Description
This book comprehensively examines the development of Brazilian agriculture by focusing on the crops which evolved from national products to international commodities on a massive scale. It traces the transformation of Brazil from a country with low-yield levels in 1950 to its current position as a leading world producer. The first section of the book examines the modernization of Brazilian agriculture through a government programme which transformed traditional agriculture through subsidized credit, guaranteed prices, stock purchases, land utilization laws, modern research, new technology and major support for exports. It also explores the changing structures of agricultural production and farm ownership over time, analysing national censuses from 1920 to 2017 to illustrate the increasing efficiency of Brazil’s agricultural workers. The book then discusses the history and evolution of the major Brazilian crops in detail, starting with the newer export crops such as soybeans, maize and cotton, before focusing on the traditional sugar and coffee industries. The final section of the book examines two other major areas of agroindustry: forestry and the evolution of the pastoral industries, as well as the growth of a meat exporting sector. The authors also explore questions of sustainability in the context of today’s climate challenges, and the role of Brazilian agriculture in the world market going forward. This wide-ranging study will be of interest to a range of academics, including those working in agricultural economics, economic history, the history of Latin America and the history of agriculture more broadly.
Author: Paulo F. de Azevedo
Publisher: BID-INTAL
ISBN: 9507381732
Category : Brazil
Languages : en
Pages : 80
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Book Description
Author: Simone Armstrong
Publisher:
ISBN: 9781530479375
Category :
Languages : en
Pages : 44
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Book Description
Juice bars and smoothie shops are popping up everywhere these days, especially as society becomes more and more aware of the threat posed to our health by the convenient fast food industry, not to mention the general statistic of growing obesity. Not only is fresh juice refreshing and delicious, but it's also a great way to deliver a concentrated amount of vitamins and nutrients to a person's body. But better yet: for an owner of such a juice bar, it's a great way to make a profit. But, what does opening a juice bar really involve? To begin with, intensive and thorough market research, followed by a smart and inventive business plan, naming your business properly, choosing a great location, outfitting yourself with the most efficient equipment, and of course last but certainly not the least, a very powerful marketing and advertising strategy. This book is designed to show you step-by-step how your genuine interest in being health conscious and supporting a the healthy lifestyle of others can be used to your advantage in setting up your very own thriving juice bar business.
Author: Douglas Cazaux Sackman
Publisher: Univ of California Press
ISBN: 0520251679
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
"Douglas Sackman peels an orange and finds inside nothing less than an American agricultural-industrial culture in all its inventive, exploitative, transformative, and destructive power. A beautifully researched and intellectually expansive book."—Elliott West, author of The Contested Plains: Indians, Goldseekers, & the Rush to Colorado
