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Author: David Goldblatt
Publisher: W. W. Norton & Company
ISBN: 0393254119
Category : Sports & Recreation
Languages : en
Pages : 755
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Book Description
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Author: David Goldblatt
Publisher: W. W. Norton & Company
ISBN: 0393254119
Category : Sports & Recreation
Languages : en
Pages : 755
Get Book Here
Book Description
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Author: Alfred Eric Senn
Publisher:
ISBN: 9781492575467
Category :
Languages : en
Pages : 337
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Book Description
The e-book format allows readers to bookmark, highlight, and take notes throughout the text. When purchased through the HK site, access to the e-book is immediately granted when your order is received.
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Author: International Olympic Committee
Publisher: Hachette UK
ISBN: 1787397904
Category : Sports & Recreation
Languages : en
Pages : 160
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Book Description
Published in association with the International Olympic Committee, The History of the Olympic Games: Faster, Higher, Stronger brings the glorious story of the world's biggest sporting event to life. Featuring hundreds of stunning photographs from every iteration of the modern summer Games, as well as rare documents and memorabilia from the archives of the Olympic Museum in Lausanne, Switzerland, this is a celebration of sporting history like no other. From its humble beginnings under the auspices of Pierre de Coubertin to the modern extravaganza that has showcased legendary athletes such as Michael Phelps, Usain Bolt, Jesse Owens and many more, every edition of the Games is rendered here in fascinating detail, alongside rarely seen artworks and artefacts. Revised, updated and in an exciting new format, The History of the Olympic Games: Faster, Higher, Stronger is the definitive illustrated volume on the world's greatest sporting spectacle. Written with the full co-operation of the International Olympic Committee.
Author: Vassil Girginov
Publisher: Psychology Press
ISBN: 9780415346047
Category : Juvenile Nonfiction
Languages : en
Pages : 292
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Book Description
This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.
Author: Kristine Toohey
Publisher: CABI
ISBN: 184593346X
Category : Sports & Recreation
Languages : en
Pages : 362
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Book Description
The Olympic Games: A Social Science Perspective presents a broad, multi-disciplinary account of all things Olympic from the relationship of the modern to the ancient games, to the possible future of the grandest of athletic spectacles. This extended new edition covers the Olympic phenomenon from political, economical and sociological perspectives, from its history and the media to commercialism and drug use. Its detailed analyses and extensive bibliography make it essential reading for researchers and students in leisure and sports studies.
Author: Haydn Middleton
Publisher: Heinemann-Raintree Library
ISBN: 9781432902650
Category : Juvenile Nonfiction
Languages : en
Pages : 40
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Book Description
Which Winter Games were held on imported snow? Which golfer walked to the medal ceremony on his hands? Will BMX biking ever be an Olympic sport? Find the answers to these questions and more as you read about the Games as we know them today, including the Paralympics and the difficult process of choosing host cities.
Author: Helen Jefferson Lenskyj
Publisher: Emerald Group Publishing
ISBN: 1838677755
Category : Sports & Recreation
Languages : en
Pages : 183
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Book Description
Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.
Author: Vassil Girginov
Publisher: Routledge
ISBN: 0415671949
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
The Handbook of the London 2012 Olympic and Paralympic Games is an officially-licensed account of the world's greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international sport scholars, researchers and writers, the book offers comprehensive analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates every aspect of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society. The book is divided into two volumes. Volume One: Making the Games, examines the build-up to London 2012, covering key topics such as: the bidding process planning and decision making financing the Games developing the infrastructure engaging national and international governing bodies of sport engaging the UK public engaging a global public developing a legacy programme the Cultural Olympiad. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.
Author:
Publisher: ABRAMS
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 200
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Book Description
Thirty-two articles introduce an Olympic event describing its rules, judging, and identifying likely contenders for medals in 1984.
