Author: Andres Meneses
Publisher: OG Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 22
Book Description
Hey there, it's Andres Meneses! Welcome to "The NFT Revolution" – your ultimate guide to Non-Fungible Tokens (NFTs). Join me as we delve into the incredible journey of NFTs, from their humble beginnings to their current status as game-changers in digital art and commerce. Discover how NFTs have empowered artists to monetize their creations and provided collectors with unique investment opportunities. Let's demystify the world of NFTs together, exploring the technology behind them and unraveling their differences from cryptocurrencies like Bitcoin. No complicated jargon here – just straightforward explanations to help you understand the magic of NFTs. Whether you're an artist looking to showcase your talent or an investor eager to explore new opportunities, "The NFT Revolution" has got you covered. Get ready to unlock the potential of NFTs and embark on an exciting journey of discovery! Ready to join the revolution? Grab your copy of "The NFT Revolution" and let's dive into the world of NFTs together!
The NFT Revolution
Author: Andres Meneses
Publisher: OG Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 22
Book Description
Hey there, it's Andres Meneses! Welcome to "The NFT Revolution" – your ultimate guide to Non-Fungible Tokens (NFTs). Join me as we delve into the incredible journey of NFTs, from their humble beginnings to their current status as game-changers in digital art and commerce. Discover how NFTs have empowered artists to monetize their creations and provided collectors with unique investment opportunities. Let's demystify the world of NFTs together, exploring the technology behind them and unraveling their differences from cryptocurrencies like Bitcoin. No complicated jargon here – just straightforward explanations to help you understand the magic of NFTs. Whether you're an artist looking to showcase your talent or an investor eager to explore new opportunities, "The NFT Revolution" has got you covered. Get ready to unlock the potential of NFTs and embark on an exciting journey of discovery! Ready to join the revolution? Grab your copy of "The NFT Revolution" and let's dive into the world of NFTs together!
Publisher: OG Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 22
Book Description
Hey there, it's Andres Meneses! Welcome to "The NFT Revolution" – your ultimate guide to Non-Fungible Tokens (NFTs). Join me as we delve into the incredible journey of NFTs, from their humble beginnings to their current status as game-changers in digital art and commerce. Discover how NFTs have empowered artists to monetize their creations and provided collectors with unique investment opportunities. Let's demystify the world of NFTs together, exploring the technology behind them and unraveling their differences from cryptocurrencies like Bitcoin. No complicated jargon here – just straightforward explanations to help you understand the magic of NFTs. Whether you're an artist looking to showcase your talent or an investor eager to explore new opportunities, "The NFT Revolution" has got you covered. Get ready to unlock the potential of NFTs and embark on an exciting journey of discovery! Ready to join the revolution? Grab your copy of "The NFT Revolution" and let's dive into the world of NFTs together!
The Nft Revolution - Real Estate Edition
Author: Crypto Dukedom
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
Are you looking to discover how you can make a profit on the NFT disrupting revolution? Did you just find out about NFTs? Do you want to jump in as a real estate agent, designer, or investor? Are you finding it tricky to get all the information in the same place or just utterly confusing? If this sounds like you... then keep reading! "The Nft Revolution - Real Estate Edition: 2 In 1 Practical Guide For Beginners" offers clear and comprehensive information regarding this new profitable and promising trend. This guide tells about what NFTs are and all the essential information that you need. The inner workings of NFTs and their fame and value are additionally covered in this practical guide. Areas of application and uses will allow you to know where you can start in this digital trend. Furthermore, the information in this book also lists the best marketplaces and the creation, buying, and selling process of NFTs. In this 2 in 1 guide, you'll find out: - A greater understanding of NFTs - History, Key Concepts and Uses - How to create, buy and sell NFTs - Best marketplaces - Success stories, innovative creators and disruptive projects - Nft, real estate and amazing virtual worlds (Decentraland, The Sandbox, SuperWorld...) And much more! Discover this innovative and exciting digital asset and see how you can profit from this new emerging trend. SCROLL UP, HIT "BUY NOW" TO GET THE SECRETS OF NFTS AND THE INCREDIBLE BENEFITS THEY CAN GET YOU!
Publisher:
ISBN:
Category :
Languages : en
Pages : 112
Book Description
Are you looking to discover how you can make a profit on the NFT disrupting revolution? Did you just find out about NFTs? Do you want to jump in as a real estate agent, designer, or investor? Are you finding it tricky to get all the information in the same place or just utterly confusing? If this sounds like you... then keep reading! "The Nft Revolution - Real Estate Edition: 2 In 1 Practical Guide For Beginners" offers clear and comprehensive information regarding this new profitable and promising trend. This guide tells about what NFTs are and all the essential information that you need. The inner workings of NFTs and their fame and value are additionally covered in this practical guide. Areas of application and uses will allow you to know where you can start in this digital trend. Furthermore, the information in this book also lists the best marketplaces and the creation, buying, and selling process of NFTs. In this 2 in 1 guide, you'll find out: - A greater understanding of NFTs - History, Key Concepts and Uses - How to create, buy and sell NFTs - Best marketplaces - Success stories, innovative creators and disruptive projects - Nft, real estate and amazing virtual worlds (Decentraland, The Sandbox, SuperWorld...) And much more! Discover this innovative and exciting digital asset and see how you can profit from this new emerging trend. SCROLL UP, HIT "BUY NOW" TO GET THE SECRETS OF NFTS AND THE INCREDIBLE BENEFITS THEY CAN GET YOU!
The NFT Handbook
Author: QuHarrison Terry
Publisher: John Wiley & Sons
ISBN: 1119838398
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Learn how to create and profit from NFTs The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value. We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketplaces and the pros and cons of each. Create Your Own NFTs: Step by step instructions on all aspects of NFT creation, including what types of content to use, where to source content, adding artistic design, writing the NFT’s description, adding optional unlockable content and setting an optional ongoing royalty. Mint Your NFTs: You’ll learn the process of how to get your NFTs on the blockchain. Sell Your NFTs: We’ll go through the whole process including creating a collection, and the different options such as setting a price or starting an auction. Buy NFTs: What you’ll need to bid on and purchase NFTs, and how to avoid getting scammed. You’ll also get a primer on blockchain, particularly the Ethereum cryptocurrency and “gas” fees. You’ll also be shown step by step how to create, secure and fund your own cryptocurrency wallet, where you’ll store your NFTs and cryptocurrency. Whether you’re experienced with the blockchain and crypto or a complete noob (beginner), The NFT Handbook will guide you in the process of creating, minting, selling and buying NFTs.
Publisher: John Wiley & Sons
ISBN: 1119838398
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Learn how to create and profit from NFTs The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value. We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketplaces and the pros and cons of each. Create Your Own NFTs: Step by step instructions on all aspects of NFT creation, including what types of content to use, where to source content, adding artistic design, writing the NFT’s description, adding optional unlockable content and setting an optional ongoing royalty. Mint Your NFTs: You’ll learn the process of how to get your NFTs on the blockchain. Sell Your NFTs: We’ll go through the whole process including creating a collection, and the different options such as setting a price or starting an auction. Buy NFTs: What you’ll need to bid on and purchase NFTs, and how to avoid getting scammed. You’ll also get a primer on blockchain, particularly the Ethereum cryptocurrency and “gas” fees. You’ll also be shown step by step how to create, secure and fund your own cryptocurrency wallet, where you’ll store your NFTs and cryptocurrency. Whether you’re experienced with the blockchain and crypto or a complete noob (beginner), The NFT Handbook will guide you in the process of creating, minting, selling and buying NFTs.
Impact of Contemporary Technology on Art and Design
Author: Dölkele?, Gülce
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 394
Book Description
The intersection of art, design, and digitalization marks a pivotal shift in how creative processes are conceived, executed, and experienced. As contemporary technology continues to evolve, it profoundly influences the methods and mediums of artistic expression, reshaping traditional practices and giving rise to new forms such as digital, software, and virtual art. This technological transformation is not just altering the landscape of art and design but is also redefining the future of creativity itself. Understanding the impact of these advancements is essential for grasping the current and future trajectories of artistic innovation. Impact of Contemporary Technology on Art and Design offers a thorough exploration of the dynamic relationship between new technologies, art, and design. The book delves into a wide array of topics, including contemporary and digital art, computer and software art, virtual and interactive art, video art, animation, and digital advertising. By tracing the historical trajectory from traditional to digital practices, it provides a comprehensive analysis of how art and design processes are adapting to the digital age. This volume is an invaluable resource for anyone interested in the evolving landscape of art and design, from artists and designers to academics, and researchers, seeking to understand the profound changes reshaping creative expression.
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 394
Book Description
The intersection of art, design, and digitalization marks a pivotal shift in how creative processes are conceived, executed, and experienced. As contemporary technology continues to evolve, it profoundly influences the methods and mediums of artistic expression, reshaping traditional practices and giving rise to new forms such as digital, software, and virtual art. This technological transformation is not just altering the landscape of art and design but is also redefining the future of creativity itself. Understanding the impact of these advancements is essential for grasping the current and future trajectories of artistic innovation. Impact of Contemporary Technology on Art and Design offers a thorough exploration of the dynamic relationship between new technologies, art, and design. The book delves into a wide array of topics, including contemporary and digital art, computer and software art, virtual and interactive art, video art, animation, and digital advertising. By tracing the historical trajectory from traditional to digital practices, it provides a comprehensive analysis of how art and design processes are adapting to the digital age. This volume is an invaluable resource for anyone interested in the evolving landscape of art and design, from artists and designers to academics, and researchers, seeking to understand the profound changes reshaping creative expression.
The Comprehensive Guide to NFTs, Digital Artwork, and Blockchain Technology
Author: Marc Beckman
Publisher: Simon and Schuster
ISBN: 1510768440
Category : Business & Economics
Languages : en
Pages : 224
Book Description
The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world. Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and—perhaps most importantly—how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow? This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc’s branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In this book he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.
Publisher: Simon and Schuster
ISBN: 1510768440
Category : Business & Economics
Languages : en
Pages : 224
Book Description
The ultimate guide to the NFT revolution: How non-fungible tokens are poised to transform the digital world. Non-fungible tokens, or NFTs, are the most important digital innovation since the creation of blockchain and cryptocurrency. NFTs share the best elements of both of these, while also representing an entirely new step forward for technology. But how did NFTs arise, how will they impact art and business in the decades to come, and—perhaps most importantly—how can savvy entrepreneurs position themselves today for success in the NFT-driven world of tomorrow? This guide by industry leader and entrepreneur Marc Beckman delves into the underpinnings of NFT technology in a way that makes the subject clear and comprehensible to the layman, while drawing on Marc’s branding experience to explore exactly how NFTs are poised to change fashion, sport, fine art, and even social justice. In this book he explores how NFTs will create entirely new asset classes and investment possibilities, such as fractional ownership in dynamic works of art. And in doing so, he also tells the story of how he personally discovered and became entranced by this powerful new tool, and where he believes NFTs will take business and branding throughout the 21st century.
NFTs for Beginners
Author: Oliver J Rich
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 130
Book Description
NFTs are taking the world by storm - if you're looking for a way to generate income, keep reading! This might be the lucky break you've been waiting for. This book serves as your ultimate guide for everything you need to know about "Non-Fungible Tokens," or NFTs. You'll uncover exactly what they are, how to profit from them, and what knowledge you need to get started with finding profitable projects. Likewise, you'll also learn what pitfalls need to be avoided, and how to protect yourself from potential losses. There's no reason you can't start making money today. With the tips, tools, tricks, and hints in this book, you'll be well-prepared to make a splash in the world of NFT's. Generate passive income, discover financial freedom, and change your life. You'll learn: - What non-fungible tokens are - How to make a profit from them - The knowledge to get started - Pitfalls to avoid - How to protect yourself (and your money) ...and so much more! Everything else you need to know is waiting for you in this book!! If you've been waiting for a sign, this is it. Get started with NFT's and work toward those dreams you've been hoping to achieve. It's possible, and this book can help. Scroll up and one-click buy your copy now! Now is the time to get into the gold rush that is NFTs-this guide will get you started!
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 130
Book Description
NFTs are taking the world by storm - if you're looking for a way to generate income, keep reading! This might be the lucky break you've been waiting for. This book serves as your ultimate guide for everything you need to know about "Non-Fungible Tokens," or NFTs. You'll uncover exactly what they are, how to profit from them, and what knowledge you need to get started with finding profitable projects. Likewise, you'll also learn what pitfalls need to be avoided, and how to protect yourself from potential losses. There's no reason you can't start making money today. With the tips, tools, tricks, and hints in this book, you'll be well-prepared to make a splash in the world of NFT's. Generate passive income, discover financial freedom, and change your life. You'll learn: - What non-fungible tokens are - How to make a profit from them - The knowledge to get started - Pitfalls to avoid - How to protect yourself (and your money) ...and so much more! Everything else you need to know is waiting for you in this book!! If you've been waiting for a sign, this is it. Get started with NFT's and work toward those dreams you've been hoping to achieve. It's possible, and this book can help. Scroll up and one-click buy your copy now! Now is the time to get into the gold rush that is NFTs-this guide will get you started!
The Nft Revolution - Crypto Art Edition
Author: Crypto Dukedom
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 124
Book Description
Are you looking to discover how you can make a profit on the NFT disrupting revolution? Did you just find out about NFTs? Do you want to jump in as an artist, designer, or creator? Are you finding it tricky to get all the information in the same place or just utterly confusing? If this sounds like you... then keep reading! "The Nft Revolution - Crypto Art Edition: 2 In 1 Practical Guide For Beginners" offers clear and comprehensive information regarding this new profitable and promising trend. This guide tells about what NFTs are and all the essential information that you need. The inner workings of NFTs and their fame and value are additionally covered in this practical guide. Areas of application and uses will allow you to know where you can start in this digital trend. Furthermore, the information in this book also lists the best marketplaces and the creation, buying, and selling process of NFTs. In this 2 in 1 guide, you'll find out: - A greater understanding of NFTs - History, Key Concepts and Uses - How to create, buy and sell NFTs - 10 disruptive projects - Success stories, innovative artists, and projects - How to become a crypto artist step by step And much more! Discover this innovative and exciting digital asset and see how you can profit from this new emerging trend. SCROLL UP, HIT "BUY NOW" TO GET THE SECRETS OF NFTS AND THE INCREDIBLE BENEFITS THEY CAN GET YOU!
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 124
Book Description
Are you looking to discover how you can make a profit on the NFT disrupting revolution? Did you just find out about NFTs? Do you want to jump in as an artist, designer, or creator? Are you finding it tricky to get all the information in the same place or just utterly confusing? If this sounds like you... then keep reading! "The Nft Revolution - Crypto Art Edition: 2 In 1 Practical Guide For Beginners" offers clear and comprehensive information regarding this new profitable and promising trend. This guide tells about what NFTs are and all the essential information that you need. The inner workings of NFTs and their fame and value are additionally covered in this practical guide. Areas of application and uses will allow you to know where you can start in this digital trend. Furthermore, the information in this book also lists the best marketplaces and the creation, buying, and selling process of NFTs. In this 2 in 1 guide, you'll find out: - A greater understanding of NFTs - History, Key Concepts and Uses - How to create, buy and sell NFTs - 10 disruptive projects - Success stories, innovative artists, and projects - How to become a crypto artist step by step And much more! Discover this innovative and exciting digital asset and see how you can profit from this new emerging trend. SCROLL UP, HIT "BUY NOW" TO GET THE SECRETS OF NFTS AND THE INCREDIBLE BENEFITS THEY CAN GET YOU!
NFTs For Dummies
Author: Tiana Laurence
Publisher: John Wiley & Sons
ISBN: 1119843316
Category : Business & Economics
Languages : en
Pages : 279
Book Description
Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.
Publisher: John Wiley & Sons
ISBN: 1119843316
Category : Business & Economics
Languages : en
Pages : 279
Book Description
Get a grip on NFTs and learn how to get in the game It's not often that a brand-new investment comes along that revolutionizes how we buy and sell digital assets. But that's what non-fungible tokens (NFTs) did. Built on blockchain tech, NFTs are shaking up the world of digital commodity investing. And you can get your slice of the pie before everyone jumps into the arena. In NFTs For Dummies, you'll find straightforward answers to critical aspects of the NFT phenomenon. You'll learn exactly what non-fungible tokens really are, how you can find them, and even how to create your own valuable NFTs. You'll also discover: How to find reliable and safe NFT marketplaces where you can be sure you're dealing with reputable buyers and sellers A peek behind the NFT curtain to see how NFTs work and what, exactly, you own when you buy or make an NFT Discussions of the kinds of digital properties that can be converted into an NFT Perfect for anyone who wants to learn about the market for buying, selling, and creating crypto collectibles, NFTs For Dummies is the only resource you'll need to get a handle on this cutting-edge tech and start making it work for you.
Ethical Considerations of Virtual Reality in the College Classroom
Author: Melody Bowdon
Publisher: Taylor & Francis
ISBN: 1003829279
Category : Education
Languages : en
Pages : 343
Book Description
Ethical Considerations of Virtual Reality in the College Classroom collects case studies that address both pedagogical and ethical foundations of extended reality tools in postsecondary learning environments across disciplines. With today’s institutional programs and faculty leveraging cutting-edge virtual, augmented, and mixed reality opportunities to teach and promote achievement goals, it is imperative that new research into these technologies speaks directly to their challenges and affordances within broad academic settings. This book showcases real-world examples of faculty members who chronicle and develop their use of VR tools across learning contexts and student populations by creating their own digital experiences, adapting open-source tools, integrating commercial products, amplifying crucial course content, analyzing outcomes data, and more. Nontechnical readers will come away with a new understanding of key terms and concepts associated with virtual reality and essential heuristics for evaluating the ethical implications of immersive approaches.
Publisher: Taylor & Francis
ISBN: 1003829279
Category : Education
Languages : en
Pages : 343
Book Description
Ethical Considerations of Virtual Reality in the College Classroom collects case studies that address both pedagogical and ethical foundations of extended reality tools in postsecondary learning environments across disciplines. With today’s institutional programs and faculty leveraging cutting-edge virtual, augmented, and mixed reality opportunities to teach and promote achievement goals, it is imperative that new research into these technologies speaks directly to their challenges and affordances within broad academic settings. This book showcases real-world examples of faculty members who chronicle and develop their use of VR tools across learning contexts and student populations by creating their own digital experiences, adapting open-source tools, integrating commercial products, amplifying crucial course content, analyzing outcomes data, and more. Nontechnical readers will come away with a new understanding of key terms and concepts associated with virtual reality and essential heuristics for evaluating the ethical implications of immersive approaches.
The Revolution That Wasn't
Author: Spencer Jakab
Publisher: Penguin
ISBN: 0593421159
Category : Business & Economics
Languages : en
Pages : 321
Book Description
"The saga of GameStop and other meme stocks is revealed with the skill of a thrilling whodunit. Jakab writes with an anti-Midas touch. If he touched gold, he would bring it to life." --Burton G. Malkiel, author of A Random Walk Down Wall Street From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze—and the surprising winners of a rigged game. During one crazy week in January 2021, a motley crew of retail traders on Reddit’s r/wallstreetbets forum had seemingly done the impossible—they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn’t is the riveting story of how the meme stock squeeze unfolded, and of the real architects (and winners) of the GameStop rally. Drawing on his years as a stock analyst at a major bank, Jakab exposes technological and financial innovations such as Robinhood’s habit-forming smartphone app as ploys to get our dollars within the larger story of evolving social and economic pressures. The surprising truth? What appeared to be a watershed moment—a revolution that stripped the ultra-powerful hedge funds of their market influence, placing power back in the hands of everyday investors—only tilted the odds further in the house’s favor. Online brokerages love to talk about empowerment and “democratizing finance” while profiting from the mistakes and volatility created by novice investors. In this nuanced analysis, Jakab shines a light on the often-misunderstood profit motives and financial mechanisms to show how this so-called revolution is, on balance, a bonanza for Wall Street. But, Jakab argues, there really is a way for ordinary investors to beat the pros: by refusing to play their game.
Publisher: Penguin
ISBN: 0593421159
Category : Business & Economics
Languages : en
Pages : 321
Book Description
"The saga of GameStop and other meme stocks is revealed with the skill of a thrilling whodunit. Jakab writes with an anti-Midas touch. If he touched gold, he would bring it to life." --Burton G. Malkiel, author of A Random Walk Down Wall Street From Wall Street Journal columnist Spencer Jakab, the real story of the GameStop squeeze—and the surprising winners of a rigged game. During one crazy week in January 2021, a motley crew of retail traders on Reddit’s r/wallstreetbets forum had seemingly done the impossible—they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn’t is the riveting story of how the meme stock squeeze unfolded, and of the real architects (and winners) of the GameStop rally. Drawing on his years as a stock analyst at a major bank, Jakab exposes technological and financial innovations such as Robinhood’s habit-forming smartphone app as ploys to get our dollars within the larger story of evolving social and economic pressures. The surprising truth? What appeared to be a watershed moment—a revolution that stripped the ultra-powerful hedge funds of their market influence, placing power back in the hands of everyday investors—only tilted the odds further in the house’s favor. Online brokerages love to talk about empowerment and “democratizing finance” while profiting from the mistakes and volatility created by novice investors. In this nuanced analysis, Jakab shines a light on the often-misunderstood profit motives and financial mechanisms to show how this so-called revolution is, on balance, a bonanza for Wall Street. But, Jakab argues, there really is a way for ordinary investors to beat the pros: by refusing to play their game.