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Author: Barry Siskind
Publisher: North Vancouver, B.C. : Self-Counsel Press
ISBN: 9780889088856
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Trade and consumer shows are becoming the most attractive way to promote a product or service. The show floor is a battleground, and to succeed one must research, plan, and preapre. This book is an essential tool: it shows exhibitors how to choose the right show, create dynamic presentations, maximize booth location, identify and approach buyers, and make money with effective followups.
Author: Barry Siskind
Publisher: North Vancouver, B.C. : Self-Counsel Press
ISBN: 9780889088856
Category : Business & Economics
Languages : en
Pages : 156
Get Book Here
Book Description
Trade and consumer shows are becoming the most attractive way to promote a product or service. The show floor is a battleground, and to succeed one must research, plan, and preapre. This book is an essential tool: it shows exhibitors how to choose the right show, create dynamic presentations, maximize booth location, identify and approach buyers, and make money with effective followups.
Author: Tim Jackson
Publisher: Routledge
ISBN: 1134521111
Category : Design
Languages : en
Pages : 279
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Book Description
The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training. Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines. The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling. The Fashion Handbook includes: a unique and wide overview of the fashion industry chapters on specialist topics contributions from recognised experts in both academia and the fashion industry expert advice on careers in fashion retailing. A must for all students of the fashion world.
Author: William Williamson
Publisher:
ISBN:
Category : Floriculture
Languages : en
Pages : 288
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Book Description
Author: John J. Lee, Jr.
Publisher: Taylor & Francis
ISBN: 1136050655
Category : Performing Arts
Languages : en
Pages : 269
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Book Description
This book is the bible for independent film producers on how to set up, finance, and run a successful and ongoing film development/production company or single-picture film.
Author: Klaus Solberg Söilen
Publisher: Springer
ISBN: 9783642434655
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author: Paul B. Lowry
Publisher: CRC Press
ISBN: 1420025473
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
The E-Business Handbook was developed in collaboration with many of the world's leading experts in this field. It covers the top academic research that is creating the principal technologies and the leading business practices for e-business, along with the important issues and social impact of electronic commerce. It presents a wide range of e-busi
Author: Paul Glassman
Publisher: Facet Publishing
ISBN: 1783302003
Category : Language Arts & Disciplines
Languages : en
Pages : 368
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Book Description
The Handbook of Art and Design Librarianship integrates theory and practice to offer guidelines for information professionals working in art and design environments who need to support and anticipate the information needs of artists, designers, architects and the historians who study those disciplines. Since the first edition of this title, the world of art and design libraries has been transformed by rapid advances in technology, an explosion in social media and the release of new standards and guidelines. This new edition, offering mostly entirely new chapters, provides an accessible, fully updated, guide to the world of academic art and design libraries from a range of international experts who reflect current practice at a global level. Coverage includes: case studies and library profiles, providing benchmarks for developing facilitiesteaching and learning, including the ACRL Framework, teaching with specialcollections, meta-literacies, instructional design and cultural differencesdevelopments in institutional repositories, digital humanities and makerspacescontemporary library design, spaces for collaboration and sustainability. This book will be useful reading for students taking library and information science courses in art librarianship, special collections, and archives, as well as practising library and information professionals in art and design school libraries, art museum libraries and public libraries.
Author: Deborah Robbe
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
Author: United States. Department of Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 680
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 808
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Book Description
