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Author:
Publisher:
ISBN:
Category : Hispanic American mass media
Languages : en
Pages : 236
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Author:
Publisher:
ISBN:
Category : Hispanic American mass media
Languages : en
Pages : 236
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Author:
Publisher:
ISBN:
Category : Ethnic press
Languages : en
Pages : 276
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Author:
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Category : Hispanic American newspapers
Languages : en
Pages : 260
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Book Description
Author: Furtaw
Publisher: Gale Cengage
ISBN: 9780810375369
Category : Social Science
Languages : en
Pages : 512
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Book Description
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520953592
Category : History
Languages : en
Pages : 331
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Book Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Category : Social Science
Languages : en
Pages : 292
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Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author:
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Category : Advertising
Languages : en
Pages : 1118
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Author: Andres Tobar
Publisher: Wpr Publishing
ISBN: 9781889379050
Category : Reference
Languages : en
Pages : 196
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Book Description
Provides advice for Hispanic students and lists scholarships in each state.
Author: America Rodriguez
Publisher: SAGE
ISBN: 9780761915522
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
Finally, she explores how news is produced in both print and broadcast media for the vast Latino population in the United States, using a cutting-edge blend of the quantitative and qualitative approaches in her research."--BOOK JACKET.
Author:
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Category : Advertising
Languages : en
Pages : 524
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