Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 794
Book Description
The Monthly Literary Advertiser
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 794
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 794
Book Description
Literary Advertising and the Shaping of British Romanticism
Author: Nicholas Mason
Publisher: JHU Press
ISBN: 1421409984
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Publisher: JHU Press
ISBN: 1421409984
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.
Bent's Literary Advertiser and Register of Engravings, Works on the Fine Arts
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
Quarterly literary advertiser
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 266
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 266
Book Description
Nelson Chesman & Co.'s Advertisers' Rate Book
Author: Nelson Chesman & Company
Publisher:
ISBN:
Category : Credit ratings
Languages : en
Pages : 558
Book Description
Publisher:
ISBN:
Category : Credit ratings
Languages : en
Pages : 558
Book Description
Pettengill's Newspaper Directory and Advertisers' Hand-book
Author: Pettengill, firm, Newspaper Advertising Agents
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 360
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 360
Book Description
Evans' Advertising Hand-book ...
Author: Evans, Firm, Newspaper Advertising Agents, Boston
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 168
Book Description
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 168
Book Description
Pettengill's Newspaper Directory and Advertisers' Hand-book ...
Author: Pettingill, firm, newspaper advertising agents
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 418
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 418
Book Description
The Cambridge bibliography of English literature. 3. 1800 - 1900
Author: Frederick Wilse Bateson
Publisher: CUP Archive
ISBN:
Category :
Languages : en
Pages : 1132
Book Description
Publisher: CUP Archive
ISBN:
Category :
Languages : en
Pages : 1132
Book Description
The Dartnell Advertiser's Guide and Advertising Year Book
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 900
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 900
Book Description