The Monthly Literary Advertiser

The Monthly Literary Advertiser PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 794

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Book Description

The Monthly Literary Advertiser

The Monthly Literary Advertiser PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 794

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Book Description


Literary Advertising and the Shaping of British Romanticism

Literary Advertising and the Shaping of British Romanticism PDF Author: Nicholas Mason
Publisher: JHU Press
ISBN: 1421409984
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
Important revisions to the history of advertising and its connection to Romantic-era literature. Outstanding Academic Title, Choice Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

Bent's Literary Advertiser and Register of Engravings, Works on the Fine Arts

Bent's Literary Advertiser and Register of Engravings, Works on the Fine Arts PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 200

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Quarterly literary advertiser

Quarterly literary advertiser PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 266

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Nelson Chesman & Co.'s Advertisers' Rate Book

Nelson Chesman & Co.'s Advertisers' Rate Book PDF Author: Nelson Chesman & Company
Publisher:
ISBN:
Category : Credit ratings
Languages : en
Pages : 558

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Pettengill's Newspaper Directory and Advertisers' Hand-book

Pettengill's Newspaper Directory and Advertisers' Hand-book PDF Author: Pettengill, firm, Newspaper Advertising Agents
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 360

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Evans' Advertising Hand-book ...

Evans' Advertising Hand-book ... PDF Author: Evans, Firm, Newspaper Advertising Agents, Boston
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 168

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Pettengill's Newspaper Directory and Advertisers' Hand-book ...

Pettengill's Newspaper Directory and Advertisers' Hand-book ... PDF Author: Pettingill, firm, newspaper advertising agents
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 418

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The Cambridge bibliography of English literature. 3. 1800 - 1900

The Cambridge bibliography of English literature. 3. 1800 - 1900 PDF Author: Frederick Wilse Bateson
Publisher: CUP Archive
ISBN:
Category :
Languages : en
Pages : 1132

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The Dartnell Advertiser's Guide and Advertising Year Book

The Dartnell Advertiser's Guide and Advertising Year Book PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 900

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Book Description