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Author: Charles Egerton Osgood
Publisher: University of Illinois Press
ISBN: 9780252745393
Category : Philosophy
Languages : en
Pages : 358
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Book Description
The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.
Author: Charles Egerton Osgood
Publisher: University of Illinois Press
ISBN: 9780252745393
Category : Philosophy
Languages : en
Pages : 358
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Book Description
The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.
Author: Charles Egerton Osgood
Publisher:
ISBN:
Category : Meaning (Psychology)
Languages : en
Pages : 346
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Book Description
![The Measurement of Meaning [by] Charles E. Osgood, George J. Suci [and] Percy H. Tannenbaum PDF](https://books.google.com/books/content/images/frontcover/0npfngEACAAJ?fife=w80-h100)
Author: Charles Egerton Osgood
Publisher:
ISBN:
Category :
Languages : en
Pages : 346
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Book Description
Author: Robert F. Potter
Publisher: Routledge
ISBN: 1136589104
Category : Language Arts & Disciplines
Languages : en
Pages : 338
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Book Description
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.
![The Measurement of Meaning. [By] C. E. Osgood, George J. Suci, Percy H. Tannenbaum. (Second Printing.) [With Illustrations.]. PDF](https://books.google.com/books/content/images/frontcover/QrMiMwEACAAJ?fife=w80-h100)
Author: Charles Egerton Osgood
Publisher:
ISBN:
Category :
Languages : en
Pages : 342
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Book Description
Author: Keith A. Markus
Publisher: Routledge
ISBN: 1135055866
Category : Psychology
Languages : en
Pages : 360
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Book Description
This book examines test validity in the behavioral, social, and educational sciences by exploring three fundamental problems: measurement, causation and meaning. Psychometric and philosophical perspectives receive attention along with unresolved issues. The authors explore how measurement is conceived from both the classical and modern perspectives. The importance of understanding the underlying concepts as well as the practical challenges of test construction and use receive emphasis throughout. The book summarizes the current state of the test validity theory field. Necessary background on test theory and statistics is presented as a conceptual overview where needed. Each chapter begins with an overview of key material reviewed in previous chapters, concludes with a list of suggested readings, and features boxes with examples that connect theory to practice. These examples reflect actual situations that occurred in psychology, education, and other disciplines in the US and around the globe, bringing theory to life. Critical thinking questions related to the boxed material engage and challenge readers. A few examples include: What is the difference between intelligence and IQ? Can people disagree on issues of value but agree on issues of test validity? Is it possible to ask the same question in two different languages? The first part of the book contrasts theories of measurement as applied to the validity of behavioral science measures.The next part considers causal theories of measurement in relation to alternatives such as behavior domain sampling, and then unpacks the causal approach in terms of alternative theories of causation.The final section explores the meaning and interpretation of test scores as it applies to test validity. Each set of chapters opens with a review of the key theories and literature and concludes with a review of related open questions in test validity theory. Researchers, practitioners and policy makers interested in test validity or developing tests appreciate the book's cutting edge review of test validity. The book also serves as a supplement in graduate or advanced undergraduate courses on test validity, psychometrics, testing or measurement taught in psychology, education, sociology, social work, political science, business, criminal justice and other fields. The book does not assume a background in measurement.
Author: Gilberto Freyre
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: John W. Mohr
Publisher: Columbia University Press
ISBN: 0231542585
Category : Social Science
Languages : en
Pages : 290
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Book Description
Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who are deeply immersed in the measurement of meaning. Written collectively by a team of leading qualitative and quantitative sociologists of culture, the book considers three common subjects of measurement—people, objects, and relationships—and then discusses how to pivot effectively between subjects and methods. Measuring Culture takes the reader on a tour of the state of the art in measuring meaning, from discussions of neuroscience to computational social science. It provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.
Author: Robert Plutchik
Publisher: Academic Press
ISBN: 1483269523
Category : Psychology
Languages : en
Pages : 334
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Book Description
Emotion: Theory, Research, and Experience, Volume 4: The Measurement of Emotion provides an examination of the key issue of how to measure emotion. The book contains articles that present different approaches to the study of emotional measurement. Contributors focus on such topics as mood measurement; cross-cultural examination of triggers of emotion; possible dimensions that underlie the language of affect; measurement of emotions in lower animals; and measuring emotions and their derivatives. Psychologists, psychiatrists, behavioral psychologists, teachers, and students will find the book a good reference book.
Author: Paul Lockhart
Publisher: Harvard University Press
ISBN: 0674071174
Category : Mathematics
Languages : en
Pages : 264
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Book Description
For seven years, Paul Lockhart’s A Mathematician’s Lament enjoyed a samizdat-style popularity in the mathematics underground, before demand prompted its 2009 publication to even wider applause and debate. An impassioned critique of K–12 mathematics education, it outlined how we shortchange students by introducing them to math the wrong way. Here Lockhart offers the positive side of the math education story by showing us how math should be done. Measurement offers a permanent solution to math phobia by introducing us to mathematics as an artful way of thinking and living. In conversational prose that conveys his passion for the subject, Lockhart makes mathematics accessible without oversimplifying. He makes no more attempt to hide the challenge of mathematics than he does to shield us from its beautiful intensity. Favoring plain English and pictures over jargon and formulas, he succeeds in making complex ideas about the mathematics of shape and motion intuitive and graspable. His elegant discussion of mathematical reasoning and themes in classical geometry offers proof of his conviction that mathematics illuminates art as much as science. Lockhart leads us into a universe where beautiful designs and patterns float through our minds and do surprising, miraculous things. As we turn our thoughts to symmetry, circles, cylinders, and cones, we begin to see that almost anyone can “do the math” in a way that brings emotional and aesthetic rewards. Measurement is an invitation to summon curiosity, courage, and creativity in order to experience firsthand the playful excitement of mathematical work.
