The Manual of Brands and Marks PDF Download
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Author: Manfred R. Wolfenstine
Publisher:
ISBN: 9780806108674
Category : Technology & Engineering
Languages : en
Pages : 434
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Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: Manfred R. Wolfenstine
Publisher:
ISBN: 9780806108674
Category : Technology & Engineering
Languages : en
Pages : 434
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Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: Wolffenstine, Manfred B.
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Manfred R. Wolfenstine
Publisher:
ISBN:
Category : Cattle
Languages : en
Pages :
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Book Description
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Christopher Everette Cenac
Publisher: Univ. Press of Mississippi
ISBN: 0989759407
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
A richly illustrated and incomparable collection documenting the brands and marks of the pioneers of Southeast Louisiana
Author: William Burton
Publisher: Createspace Independent Publishing Platform
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 236
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Book Description
This is a black-and-white facsimile reprint of the 1909 edition of "Handbook Of Marks On Pottery & Porcelain". Although it has been checked manually, it may contain imperfections such as marks, notations, marginalia and flawed pages.
Author: J. Walter Thompson Company
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 120
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Book Description
"Things to Know About Trade-Marks: A Manual of Trade-Mark Information" by J. Walter Thompson Company. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Fashionary
Publisher: Fashionary
ISBN: 9789887710974
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Author: Bryce Maynard Winter
Publisher: Independently Published
ISBN: 9781796782509
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more.
