The Manual of Brands and Marks PDF Download
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Author: Manfred R. Wolfenstine
Publisher:
ISBN: 9780806108674
Category : Technology & Engineering
Languages : en
Pages : 434
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Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: Manfred R. Wolfenstine
Publisher:
ISBN:
Category :
Languages : en
Pages : 434
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Book Description
Author: Manfred R. Wolfenstine
Publisher:
ISBN: 9780806108674
Category : Technology & Engineering
Languages : en
Pages : 434
Get Book Here
Book Description
Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author: M. Sherrington
Publisher: Springer
ISBN: 0230513484
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
Author: Christopher Everette Cenac
Publisher: Univ. Press of Mississippi
ISBN: 0989759407
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
A richly illustrated and incomparable collection documenting the brands and marks of the pioneers of Southeast Louisiana
Author: Fashionary
Publisher: Fashionary
ISBN: 9789887710974
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 451
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Ivan Denton
Publisher: University of Arkansas Press
ISBN: 9781557281470
Category : History
Languages : en
Pages : 284
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Book Description
Author: United States. Supreme Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1310
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Book Description
Author:
Publisher:
ISBN:
Category : Perfumes
Languages : en
Pages : 790
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Book Description
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
