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Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
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Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
Get Book Here
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Author: Joy-Ann Reid
Publisher: HarperCollins
ISBN: 0062880128
Category : Political Science
Languages : en
Pages : 362
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Book Description
WITH WIT AND PIERCING INSIGHT, JOY-ANN REID CALCULATES THE TRUE PRICE OF THE TRUMP PRESIDENCY Is Donald Trump running the “longest con” in U.S. history? What will be left of America when he leaves office? Candidate Trump sold Americans a vision that was seemingly at odds with their country’s founding principles. Now in office, he’s put up a for sale sign—on the prestige of the presidency, on America’s global stature, and on our national identity. At what cost have these deals come? Joy-Ann Reid’s The Man Who Sold America delivers an urgent accounting of our national crisis from one of our foremost political commentators. Three years ago, Donald Trump pitched millions of voters on the idea that their country was broken, and that the rest of the world was playing us “for suckers.” All we needed to fix this was Donald Trump, who rebranded prejudice as patriotism, presented diversity as our weakness, and promised that money really could make the world go ’round. Trump made the sale to just enough Americans in three key swing states to win the Electoral College. As president, Trump’s raft of self-dealing, scandal, and corruption has overwhelmed the national conversation. And with prosecutors bearing down on Trump and his family business, the web of criminality is circling closer to the Oval Office. All this while Trump seemingly makes his administration a pawn for the ultimate villain: an autocratic former KGB officer in Russia who found in the untutored and eager forty-fifth president the perfect “apprentice.” How did we get here? What is the hidden impact of Trump, beyond the headlines? Joy-Ann Reid’s essential book examines why he succeeded, and whether America can undo the damage he has done. Through interviews with American and international thought leaders and in-depth analysis, Reid situates the Trump era within the context of modern history, examining the profound social changes that led us to this point. A deeply pertinent analysis, The Man Who Sold America reveals the causes and consequences of the Trump presidency and contends with the future that awaits us.
Author: William Kleinknecht
Publisher: Bold Type Books
ISBN: 0786744332
Category : Biography & Autobiography
Languages : en
Pages : 348
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Book Description
Since Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.
Author: Tom Rubython
Publisher:
ISBN: 9780990619956
Category : Biography & Autobiography
Languages : en
Pages :
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Book Description
Boy Plunger is the first full-length biography of the legendary share trader, Jesse Livermore, the most successful stock and commodities trader in the history of the stock market. He became famous in the summer of 1929 when most people believed that the American stock market would continue to rise forever as Wall Street was enjoyed an eight-year winning run. Jesse Livermore started a process that would see him sell $450 million of shares short inside a four week period. As he had forecast, the three 'black' days, Thursday 24th October, Monday 28th October and Tuesday 29th October, saw the market drop dramatically and in a week Wall Street lost $30 billion of value. Livermore made nearly $100 million and overnight became one of the richest men in the world. It remains, adjusted for inflation, the most money ever made by any individual in a period of seven days.
Author: Maggie Haberman
Publisher: Singel Uitgeverijen
ISBN: 9029549815
Category : Biography & Autobiography
Languages : en
Pages : 828
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Book Description
From the Pulitzer Prize–winning New York Times reporter who has defined Donald J. Trump’s presidency like no other journalist: a magnificent and disturbing reckoning that chronicles his life and its impact, from his rise in New York City to his tortured postpresidency. All of Trump’s behavior as president had echoes in what came before. In this revelatory and news-making book, Haberman brings together the events of his life into a single mesmerizing work. It is the definitive account of one of the most norms-shattering and consequential eras in American political history.
Author: Mark Steyn
Publisher: Simon and Schuster
ISBN: 1596980761
Category : Political Science
Languages : en
Pages : 258
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Book Description
"Mark Steyn is a human sandblaster. This book provides a powerful, abrasive, high-velocity assault on encrusted layers of sugarcoating and whitewash over the threat of Islamic imperialism. Do we in the West have the will to prevail?" - MICHELLE MALKIN, New York Times bestselling author of Unhinged "Mark Steyn is the funniest writer now living. But don't be distracted by the brilliance of his jokes. They are the neon lights advertising a profound and sad insight: America is almost alone in resisting both the suicide of the West and the suicide bombing of radical Islamism." - JOHN O'SULLIVAN, editor at large, National Review IT'S THE END OF THE WORLD AS WE KNOW IT..... Someday soon, you might wake up to the call to prayer from a muezzin. Europeans already are. And liberals will still tell you that "diversity is our strength"--while Talibanic enforcers cruise Greenwich Village burning books and barber shops, the Supreme Court decides sharia law doesn't violate the "separation of church and state," and the Hollywood Left decides to give up on gay rights in favor of the much safer charms of polygamy. If you think this can't happen, you haven't been paying attention, as the hilarious, provocative, and brilliant Mark Steyn--the most popular conservative columnist in the English-speaking world--shows to devastating effect. The future, as Steyn shows, belongs to the fecund and the confident. And the Islamists are both, while the West is looking ever more like the ruins of a civilization. But America can survive, prosper, and defend its freedom only if it continues to believe in itself, in the sturdier virtues of self-reliance (not government), in the centrality of family, and in the conviction that our country really is the world's last best hope. Mark Steyn's America Alone is laugh-out-loud funny--but it will also change the way you look at the world.
Author: David Gelles
Publisher: Simon and Schuster
ISBN: 198217644X
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
New York Times Bestseller New York Times reporter and “Corner Office” columnist David Gelles reveals legendary GE CEO Jack Welch to be the root of all that’s wrong with capitalism today and offers advice on how we might right those wrongs. In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch’s achievements didn’t stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE’s stock price ever higher, often at the expense of workers, consumers, and innovation. In this captivating, revelatory book, David Gelles argues that Welch single-handedly ushered in a new, cutthroat era of American capitalism that continues to this day. Gelles chronicles Welch’s campaign to vaporize hundreds of thousands of jobs in a bid to boost profits, eviscerating the country’s manufacturing base and destabilizing the middle class. Welch’s obsession with downsizing—he eliminated 10% of employees every year—fundamentally altered GE and inspired generations of imitators who have employed his strategies at other companies around the globe. In his day, Welch was corporate America’s leading proponent of mergers and acquisitions, using deals to gobble up competitors and giving rise to an economy that is more concentrated and less dynamic. And Welch pioneered the dark arts of “financialization,” transforming GE from an admired industrial manufacturer into what was effectively an unregulated bank. The finance business was hugely profitable in the short term and helped Welch keep GE’s stock price ticking up. But ultimately, financialization undermined GE and dozens of other Fortune 500 companies. Gelles shows how Welch’s celebrated emphasis on increasing shareholder value by any means necessary (layoffs, outsourcing, offshoring, acquisitions, and buybacks, to name but a few tactics) became the norm in American business generally. He demonstrates how that approach has led to the greatest socioeconomic inequality since the Great Depression and harmed many of the very companies that have embraced it. And he shows how a generation of Welch acolytes radically transformed companies like Boeing, Home Depot, Kraft Heinz, and more. Finally, Gelles chronicles the change that is now afoot in corporate America, highlighting companies and leaders who have abandoned Welchism and are proving that it is still possible to excel in the business world without destroying livelihoods, gutting communities, and spurning regulation.
Author: Donald J. Trump
Publisher: Ballantine Books
ISBN: 0307575330
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
Author: Philip K. Dick
Publisher: Houghton Mifflin Harcourt
ISBN: 0547572484
Category : Fiction
Languages : en
Pages : 291
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Book Description
Slavery is back. America, 1962. Having lost a war, America finds itself under Nazi Germany and Japan occupation. A few Jews still live under assumed names. The 'I Ching' is prevalent in San Francisco. Science fiction meets serious ideas in this take on a possible alternate history.
Author: Patricia McCormick
Publisher: Little, Brown Books for Young Readers
ISBN: 1423141113
Category : Juvenile Fiction
Languages : en
Pages : 246
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Book Description
The powerful, poignant, bestselling National Book Award finalist gives voice to a young girl robbed of her childhood yet determined to find the strength to triumph. Lakshmi is a thirteen-year-old girl who lives with her family in a small hut on a mountain in Nepal. Though she is desperately poor, her life is full of simple pleasures, like playing hopscotch with her best friend from school, and having her mother brush her hair by the light of an oil lamp. But when the harsh Himalayan monsoons wash away all that remains of the family's crops, Lakshmi's stepfather says she must leave home and take a job to support her family. He introduces her to a glamorous stranger who tells her she will find her a job as a maid in the city. Glad to be able to help, Lakshmi journeys to India and arrives at "Happiness House" full of hope. But she soon learns the unthinkable truth: she has been sold into prostitution. An old woman named Mumtaz rules the brothel with cruelty and cunning. She tells Lakshmi that she is trapped there until she can pay off her family's debt-then cheats Lakshmi of her meager earnings so that she can never leave. Lakshmi's life becomes a nightmare from which she cannot escape. Still, she lives by her mother's words—Simply to endure is to triumph—and gradually, she forms friendships with the other girls that enable her to survive in this terrifying new world. Then the day comes when she must make a decision-will she risk everything for a chance to reclaim her life? Written in spare and evocative vignettes by the co-author of I Am Malala (Young Readers Edition), this powerful novel renders a world that is as unimaginable as it is real, and a girl who not only survives but triumphs.
