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The Last American CEO

The Last American CEO PDF Author: Jason Vines
Publisher:
ISBN: 9781944245108
Category : Automobile industry and trade
Languages : en
Pages : 0

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Book Description
The last American CEO is the ultimate insider's view of one of the biggest global business deals in history -- Chrysler's 1987 purchase of AMC from the French. Relevant today? The jewel of the acquisition -- the Jeep brand -- almost single-handedly saved Chrysler from near-bankruptcy in the early 1990s and later allowed Chrysler to survive bankruptcy in 2009.