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Author: Andy An-Si Dong
Publisher: Springer Science & Business Media
ISBN: 1848820216
Category : Computers
Languages : en
Pages : 206
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Book Description
“The Language of Design” articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management.
Author: Andy An-Si Dong
Publisher: Springer Science & Business Media
ISBN: 1848820216
Category : Computers
Languages : en
Pages : 206
Get Book Here
Book Description
“The Language of Design” articulates the theory that there is a language of design. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). The statistical co-occurrence of semantics (LSA), semantic relations (LCA), and semantic modifiers (SA) in design text is used to illustrate how the reality producing effect of language is itself an enactment of design, allowing a new understanding of the connections between creative behaviors. The computation of the language of design makes it possible to make direct measurements of creative behaviors which are distributed across social spaces and mediated through language. The book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management.
Author: Tim McCreight
Publisher: Brynmorgen Press
ISBN: 9781929565177
Category : Art appreciation
Languages : en
Pages : 140
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Book Description
In this unique volume, teacher and designer Tim McCreight has collected sixty words that show up frequently when we discuss the artifacts in our world. Gorgeous objects and images are shown along with commentary on the concepts of design. The premise of the book, made plain in worlds and pictures, is that design is not something reserved for art students, but a part of the experience of being human.
Author: Richard Poulin
Publisher: Rockport Publishers
ISBN: 1631596179
Category : Design
Languages : en
Pages : 299
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Book Description
The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design: what they are, why they are important, and how to use them effectively. To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
Author: Philip B. Meggs
Publisher: John Wiley & Sons
ISBN: 9780471284925
Category : Architecture
Languages : en
Pages : 220
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Book Description
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
Author: Laura Volpintesta
Publisher:
ISBN: 1592538215
Category : Art
Languages : en
Pages : 227
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Book Description
DIVExamine the basic elements and principles of fashion design in this comprehensive reference that defines each of the basic elements. This must-have book enhances visual literacy, and inspires with dynamic and memorable visual references./div
Author: Josiah Kahane
Publisher: Bis Pub
ISBN: 9789063693756
Category : Design
Languages : en
Pages : 224
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Book Description
Why, in spite of widespread designers' obsession with amazing bicycle concepts, bicycles still essentially adhere to traditional classic form? Why, in spite of countless car makes and models, the underlying car meta-form, is basically the same? On the other hand, why does our understanding of the word "chair" allow an extreme latitude of form variety? Why do kitchen appliances such as mixers and toasters, insist on retaining a specific form for each assigned function? These are some of the questions this book answers. The Form of Design is the first all-encompassing book about the visual language of man-made products. It explains how mass produced objects evolve over time and what made them change. Form evolution behaves in a similar way to language evolution and to some extent, even to natural evolution. In the book the author materializes the governing rules of form evolution by means of 14 case studies. These case studies encompass a diversity of product families such as smart phones and bicycles, coffee machines and chairs, TV screens and cooling fans, accompanied by charts and numerous illustrations that lluminate and elucidate the evolutionary processes involved.This book is not a historical review of thousands of years of evolution of man-made tools, artifacts and objects; it specifically focuses on recent, present and future trends. The accumulated cultural, cognitive science and design research knowledge is dealt with in part 1. Part 2 lay down the authors concepts of form. Then Part 3, the mainstay of the book (occupying about two thirds of the content), is devoted to the stories of the fourteen case studies.
Author: Alexa Hampton
Publisher: Potter Style
ISBN: 0307460533
Category : House & Home
Languages : en
Pages : 258
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Book Description
At an early age, Alexa Hampton learned the language of good design, the vocabulary to speak it, and the elements that define it. As the daughter of interior design legend Mark Hampton, she traveled the world by her father’s side, touring the great architectural landmarks and discovering beauty, training her eye. Now one of America’s most influential designers herself, Alexa Hampton provides a tour of stunning residences from her own portfolio. Eighteen classic spaces illustrate in rich detail the elements that govern cultivated design—contrast, proportion, color, and balance. Among the residences are a landmark 1912 McKim, Mead & White restoration on Fifth Avenue in New York City; an eclectic house by the sea layered in textures, patterns, and colors; a contemporary apartment distinguished by simple geometry and clean lines; and Hampton’s own apartment, filled with an exquisite collection of architectural elements. Hampton also explains how she tailored each space to meet her clients’ needs while retaining a timeless aesthetic, and she provides design expertise on everything from fabric schemes to the particulars of paint. From a French neoclassical tour de force of architec-ture, artwork, and design to a Queen Anne summer cottage furnished to showcase the house’s graceful nineteenth-century dimensions, the spaces here speak the language of design—a language that, under Hampton’s tutelage, anyone can master.
Author: Bryony Gomez-Palacio
Publisher:
ISBN: 1592534473
Category : Art
Languages : en
Pages : 401
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Book Description
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
Author: Radan Martinec
Publisher: Routledge
ISBN: 1000155269
Category : Computers
Languages : en
Pages : 191
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Book Description
The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students' coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics.
Author: John Macalister
Publisher: Routledge
ISBN: 1135204071
Category : Education
Languages : en
Pages : 241
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Book Description
Crystal-clear and comprehensive yet concise, this text describes the steps involved in the curriculum design process, elaborates and justifies these steps, and provides opportunities for practicing and applying them. The description of the steps is done at a general level so that they can be applied in a wide range of particular circumstances. The process comes to life through plentiful examples of actual applications of the steps. Each chapter includes: examples from the authors’ experience and from published research tasks that encourage readers to relate the steps to their own experience case studies and suggestions for further reading that put readers in touch with others’ experience Curriculum, or course, design is largely a 'how-to-do-it' activity that involves the integration of knowledge from many of the areas in the field of Applied Linguistics, such as language acquisition research, teaching methodology, assessment, language description, and materials production. Combining sound research/theory with state-of-the-art practice, Language Curriculum Design is widely applicable for ESL/EFL language education courses around the world.
