Author: James U. McNeal
Publisher: Paramount Market Publishing
ISBN: 9780967143910
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Author: Robert Brown
Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 206
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Book Description
Author: Robert Brown
Publisher:
ISBN: 9781562419141
Category : Child consumers
Languages : en
Pages : 222
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Book Description
Author: Robert Brown
Publisher:
ISBN: 9781562417949
Category : Child consumers
Languages : en
Pages : 247
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Book Description
Author: Shanda Trent
Publisher:
ISBN: 9781589251151
Category : Farmers' markets
Languages : en
Pages : 0
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Book Description
Follows an eager young girl on a trip to the farmers' market with her parents as she contemplates what to buy with the money from her piggy bank.
Author: Peter Francese
Publisher:
ISBN:
Category : Age distribution (Demography)
Languages : en
Pages : 16
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Book Description
Author: Janis Barbour
Publisher:
ISBN: 9781562418465
Category : Beverage industry
Languages : en
Pages : 266
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Book Description
Author: Timothy Jon Dowd
Publisher: Marketreasearch.com
ISBN: 9781598140156
Category : Children's films
Languages : en
Pages : 164
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Book Description
Author:
Publisher:
ISBN: 9781562416126
Category : Child consumers
Languages : en
Pages : 239
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Book Description
Author: David M. McCarthy
Publisher: Wipf and Stock Publishers
ISBN: 1610970357
Category : Religion
Languages : en
Pages : 313
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Book Description
This book inaugurates a completely new way of thinking about the ethics of marriage and sex. I know of no book on the subject more promising than what McCarthy has achieved here. Stanley Hauerwas, Gilbert T. Rowe Professor of Theological Ethics, Duke University Much has been written in Christian theology about sex, love, and procreation, but their social meanings and contributions are much more rarely addressed. McCarthy now takes this greatly neglected task, eloquently connecting the Christian household to the common good. All those who want to realize the social vocation of the Christian family will find in this work a rich and challenging resource for understanding and for life. Lisa Sowle Cahill, J. Donald Monan Professor of Theology, Boston College Drawing on his own experience of learning how to be a husband and father, David Matzko McCarthy offers wonderfully incisive and readable reflections on the habits of the household--a neighborly space which resists consumerism--and enables sexual relationships to be ordinary, meaningful, and passionate. If you think that all that Christian theology has to say about sex and relationships is twaddle about complementarity and family values, then this is the book for you. Gerard Loughlin, Senior Lecturer in Religious Studies, University of Newcastle upon Tyne
