Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Invisible Influence
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Publisher: Simon and Schuster
ISBN: 1476759731
Category : Business & Economics
Languages : en
Pages : 272
Book Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Invisible Influence
Author: Kevin Hogan
Publisher: John Wiley & Sons
ISBN: 111862047X
Category : Business & Economics
Languages : en
Pages : 227
Book Description
There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job—your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what’s going on in your head than it does on what’s going on in theirs. Your expectations, the words you choose, the environment in which you ask these questions—so many factors that you control—can determine whether you hear a “yes” or a “no.” Invisible Influence shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You’ll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how to: Use questions early in a conversation to give the person a sense of control and you an opportunity to understand and deliver to their expectations Know how much information to give to someone Determine what people lose if they don’t do business with you, and then leverage that knowledge Use photos in order to make yours a familiar, and therefore more attractive, face Recapture someone’s attention Use stories to explain what statistics can’t Help other people find meaning in their own actions and decisions And much more! Invisible Influence also includes a 10-step influence template that you can follow for better results in negotiations. When you truly incorporate how you think about and approach communicating with other people, you’ll find that you can persuade anyone, anytime, anywhere to make decisions and take actions that benefit you.
Publisher: John Wiley & Sons
ISBN: 111862047X
Category : Business & Economics
Languages : en
Pages : 227
Book Description
There are many moments in life when you have to ask someone a critical question that could determine your salary, whether you have a spouse, whether you get a job—your entire future. Do you know how to get the answer you want? Do you understand how much influence you actually have over your fate? The truth is, how that person is going to respond depends more on what’s going on in your head than it does on what’s going on in theirs. Your expectations, the words you choose, the environment in which you ask these questions—so many factors that you control—can determine whether you hear a “yes” or a “no.” Invisible Influence shows you a step-by-step process to quietly persuade others to choose you or your product. Based on new scientific discoveries that reveal fascinating and unique approaches to influence, this book shows how people process their feelings about products, services, and people, and what mental shortcuts they use to make their choices. You’ll learn how to incorporate 52 techniques for subliminally influencing others in order to sell, market, and communicate more effectively, including how to: Use questions early in a conversation to give the person a sense of control and you an opportunity to understand and deliver to their expectations Know how much information to give to someone Determine what people lose if they don’t do business with you, and then leverage that knowledge Use photos in order to make yours a familiar, and therefore more attractive, face Recapture someone’s attention Use stories to explain what statistics can’t Help other people find meaning in their own actions and decisions And much more! Invisible Influence also includes a 10-step influence template that you can follow for better results in negotiations. When you truly incorporate how you think about and approach communicating with other people, you’ll find that you can persuade anyone, anytime, anywhere to make decisions and take actions that benefit you.
The Invisible Influence
Author: Alexander Cannon
Publisher: David and Charles
ISBN: 1446357600
Category : Body, Mind & Spirit
Languages : en
Pages : 128
Book Description
The Paranormal, the new ebook series from F+W Media International Ltd, resurrecting rare titles, classic publications and out-of-print texts, as well as new ebook titles on the supernatural – other-worldly books for the digital age. The series includes a range of paranormal subjects from angels, fairies and UFOs to near-death experiences, vampires, ghosts and witchcraft. The purpose of this title is to prove that there exists in this mighty world an Invisible Influence that rules our daily lives. It contains a structured conversation between Cannon and a series of mystics, yogis, and other sages, and offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other supposed phenomena.
Publisher: David and Charles
ISBN: 1446357600
Category : Body, Mind & Spirit
Languages : en
Pages : 128
Book Description
The Paranormal, the new ebook series from F+W Media International Ltd, resurrecting rare titles, classic publications and out-of-print texts, as well as new ebook titles on the supernatural – other-worldly books for the digital age. The series includes a range of paranormal subjects from angels, fairies and UFOs to near-death experiences, vampires, ghosts and witchcraft. The purpose of this title is to prove that there exists in this mighty world an Invisible Influence that rules our daily lives. It contains a structured conversation between Cannon and a series of mystics, yogis, and other sages, and offers anecdotes of crystal gazing, levitation, hypnotism, distant-touching, and other supposed phenomena.
Contagious
Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Upper Saddle River, N.J. : Creative Homeowner,
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Upper Saddle River, N.J. : Creative Homeowner,
Real Influence
Author: Mark Goulston
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081442015X
Category : Business & Economics
Languages : en
Pages : 273
Book Description
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com
Publisher: AMACOM Div American Mgmt Assn
ISBN: 081442015X
Category : Business & Economics
Languages : en
Pages : 273
Book Description
People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com
The Power of Framing
Author: Gail T. Fairhurst
Publisher: John Wiley & Sons
ISBN: 0470901322
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Praise for The Power of Framing "The primary work of leadership involves managing meaning through framing. Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions. The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways." J. KEVIN BARGE, professor, Texas A&M University "An ideal book for MBA students and business professionals who are interested in specific tools for constructing leadership in their professional worlds. By focusing on the language toolbox of leadership, the book empowers anyone to construct leadership through talk and interaction." JOLANTA ARITZ, associate professor, Center for Management Communication, USC Marshall School of Business "Building on her earlier acclaimed work, and written in a highly accessible style, Fairhurst's thoughtful study provides us with a practical and highly relevant analysis of the power of framing language from a leadership perspective. This is a must-have book." DAVID GRANT, professor of organizational studies, University of Sydney "Communication is the most important element of leadership, and framing of the subject and situation is one of the most powerful tools available to leaders. Gail Fairhurst has created the handbook to help leaders do this right. A must-read for anyone in a leadership capacity." RICH KILEY, venture capitalist, and retired Procter & Gamble marketing and HR executive "To be an effective global manager, there is nothing more critical than understanding how to frame an issue so that you are effectively communicating and motivating in a culturally sensitive manner. This book will tune you into these issues and show you how to make certain your communication is properly interpreted by your audience." OLGA JACOB, general sales manager (Belgium, Netherlands, and Luxembourg), American Airlines
Publisher: John Wiley & Sons
ISBN: 0470901322
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Praise for The Power of Framing "The primary work of leadership involves managing meaning through framing. Fairhurst shows that the way leaders use language to frame people, situations, and events has important consequences for the way individuals make sense of the world and their actions. The Power of Framing is an accessible and inspirational read for leaders who want to shape their organizations in ethically responsible ways." J. KEVIN BARGE, professor, Texas A&M University "An ideal book for MBA students and business professionals who are interested in specific tools for constructing leadership in their professional worlds. By focusing on the language toolbox of leadership, the book empowers anyone to construct leadership through talk and interaction." JOLANTA ARITZ, associate professor, Center for Management Communication, USC Marshall School of Business "Building on her earlier acclaimed work, and written in a highly accessible style, Fairhurst's thoughtful study provides us with a practical and highly relevant analysis of the power of framing language from a leadership perspective. This is a must-have book." DAVID GRANT, professor of organizational studies, University of Sydney "Communication is the most important element of leadership, and framing of the subject and situation is one of the most powerful tools available to leaders. Gail Fairhurst has created the handbook to help leaders do this right. A must-read for anyone in a leadership capacity." RICH KILEY, venture capitalist, and retired Procter & Gamble marketing and HR executive "To be an effective global manager, there is nothing more critical than understanding how to frame an issue so that you are effectively communicating and motivating in a culturally sensitive manner. This book will tune you into these issues and show you how to make certain your communication is properly interpreted by your audience." OLGA JACOB, general sales manager (Belgium, Netherlands, and Luxembourg), American Airlines
The Secret Language of Influence
Author: Dan Seidman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814417264
Category : Business & Economics
Languages : en
Pages : 209
Book Description
A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches readers to think of influence as something occurring at a level just below the buyer's awareness. Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, in his entertaining and practical book he demonstrates the power of words to break down resistance and incline buyers toward purchase. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You'll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they'll save rather than the pain they'll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today's buyer is savvy and all too familiar with traditional selling techniques. But great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814417264
Category : Business & Economics
Languages : en
Pages : 209
Book Description
A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches readers to think of influence as something occurring at a level just below the buyer's awareness. Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, in his entertaining and practical book he demonstrates the power of words to break down resistance and incline buyers toward purchase. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You'll learn the best ways to approach buyers who are: motivated by benefits vs. problems (i.e., wanting to hear about the money they'll save rather than the pain they'll avoid); proactive vs. reactive; big picture vs. detail oriented; systems thinkers vs. creative minds; and those who are influenced by external feedback (testimonials, evidence) vs. internal factors (feelings, personal experiences, beliefs). Today's buyer is savvy and all too familiar with traditional selling techniques. But great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.
Why Smart People Make Bad Food Choices
Author: Jack A. Bobo
Publisher: Mango Media Inc.
ISBN: 1642505935
Category : Political Science
Languages : en
Pages : 193
Book Description
Harness the Psychology of Food for a Healthy Lifestyle “...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” —Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA 2021 International Book Awards finalist in Health: Diet & Exercise #1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improve your quality of life. Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong? Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets. Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits. You can: Understand the psychology behind hidden influences Make better food decisions Fear less and enjoy more the food you eat If you enjoyed books like Eat, Drink, and Be Healthy;SuperLife; How to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.
Publisher: Mango Media Inc.
ISBN: 1642505935
Category : Political Science
Languages : en
Pages : 193
Book Description
Harness the Psychology of Food for a Healthy Lifestyle “...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” —Stephen M Ostroff, MD, former deputy commissioner, Foods and Veterinary Medicine, FDA 2021 International Book Awards finalist in Health: Diet & Exercise #1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improve your quality of life. Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong? Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets. Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits. You can: Understand the psychology behind hidden influences Make better food decisions Fear less and enjoy more the food you eat If you enjoyed books like Eat, Drink, and Be Healthy;SuperLife; How to Be a Conscious Eater; or How Not to Die; you’ll love Why Smart People Make Bad Food Choices.
The Invisible Life of Addie LaRue
Author: V. E. Schwab
Publisher: Tor Books
ISBN: 0765387581
Category : Fiction
Languages : en
Pages : 484
Book Description
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER NATIONAL INDIE BESTSELLER THE WASHINGTON POST BESTSELLER Recommended by Entertainment Weekly, Real Simple, NPR, Slate, and Oprah Magazine #1 Library Reads Pick—October 2020 #1 Indie Next Pick—October 2020 BOOK OF THE YEAR (2020) FINALIST—Book of The Month Club A “Best Of” Book From: Oprah Mag * CNN * Amazon * Amazon Editors * NPR * Goodreads * Bustle * PopSugar * BuzzFeed * Barnes & Noble * Kirkus Reviews * Lambda Literary * Nerdette * The Nerd Daily * Polygon * Library Reads * io9 * Smart Bitches Trashy Books * LiteraryHub * Medium * BookBub * The Mary Sue * Chicago Tribune * NY Daily News * SyFy Wire * Powells.com * Bookish * Book Riot * Library Reads Voter Favorite * In the vein of The Time Traveler’s Wife and Life After Life, The Invisible Life of Addie LaRue is New York Times bestselling author V. E. Schwab’s genre-defying tour de force. A Life No One Will Remember. A Story You Will Never Forget. France, 1714: in a moment of desperation, a young woman makes a Faustian bargain to live forever—and is cursed to be forgotten by everyone she meets. Thus begins the extraordinary life of Addie LaRue, and a dazzling adventure that will play out across centuries and continents, across history and art, as a young woman learns how far she will go to leave her mark on the world. But everything changes when, after nearly 300 years, Addie stumbles across a young man in a hidden bookstore and he remembers her name. Also by V. E. Schwab Shades of Magic A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light Villains Vicious Vengeful At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Publisher: Tor Books
ISBN: 0765387581
Category : Fiction
Languages : en
Pages : 484
Book Description
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER NATIONAL INDIE BESTSELLER THE WASHINGTON POST BESTSELLER Recommended by Entertainment Weekly, Real Simple, NPR, Slate, and Oprah Magazine #1 Library Reads Pick—October 2020 #1 Indie Next Pick—October 2020 BOOK OF THE YEAR (2020) FINALIST—Book of The Month Club A “Best Of” Book From: Oprah Mag * CNN * Amazon * Amazon Editors * NPR * Goodreads * Bustle * PopSugar * BuzzFeed * Barnes & Noble * Kirkus Reviews * Lambda Literary * Nerdette * The Nerd Daily * Polygon * Library Reads * io9 * Smart Bitches Trashy Books * LiteraryHub * Medium * BookBub * The Mary Sue * Chicago Tribune * NY Daily News * SyFy Wire * Powells.com * Bookish * Book Riot * Library Reads Voter Favorite * In the vein of The Time Traveler’s Wife and Life After Life, The Invisible Life of Addie LaRue is New York Times bestselling author V. E. Schwab’s genre-defying tour de force. A Life No One Will Remember. A Story You Will Never Forget. France, 1714: in a moment of desperation, a young woman makes a Faustian bargain to live forever—and is cursed to be forgotten by everyone she meets. Thus begins the extraordinary life of Addie LaRue, and a dazzling adventure that will play out across centuries and continents, across history and art, as a young woman learns how far she will go to leave her mark on the world. But everything changes when, after nearly 300 years, Addie stumbles across a young man in a hidden bookstore and he remembers her name. Also by V. E. Schwab Shades of Magic A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light Villains Vicious Vengeful At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Influence Is Your Superpower
Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305
Book Description
NATIONAL BESTSELLER • Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305
Book Description
NATIONAL BESTSELLER • Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.