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Author: Zeke Camusio
Publisher: Zeke Camusio
ISBN: 1461050642
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
This book is different from all the other books you've read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about "the history of the Internet" and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you'll ever read.
Author: Zeke Camusio
Publisher: Zeke Camusio
ISBN: 1461050642
Category : Business & Economics
Languages : en
Pages : 215
Get Book Here
Book Description
This book is different from all the other books you've read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about "the history of the Internet" and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you'll ever read.
Author: Nick Pendrell
Publisher: Anchor Books
ISBN: 9780956144829
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Discusses how to make the most of internet marketing techniques to promote your accounting firm. Discusses social media, building and improving your web site, newsletters, search engine optimisation and Google AdWords.
Author: Claudio Torres
Publisher: Independently Published
ISBN: 9781728615219
Category :
Languages : en
Pages : 326
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Book Description
"The Bible of Digital Marketing", the best-seller book of the digital marketing guru Claudio Torres, is used as the textbook in many digital marketing undergraduate and MBA programs in Universities, guiding thousands of consultants and companies around the world.This book presents a comprehensive view of digital marketing, digital technology, and digital transformation. It is useful for marketing and business executives, entrepreneurs, advertising professionals, marketing and business students, and anyone that needs to understand how to work in the digital ecosystem.At this book, you will learn about the Digital Ecosystem, Digital Agents, Digital DNA, and its constructive and functional components. Also about what is and how to build a Digital Identity, as a combination of three digital footprints: the Persona, the Presence, and the Influence. You will see how to develop a Digital Culture for your business and its four dimensions: Consumer, Influencer, Collaborator and Specialist, and the four Digital Strategies to manage the digital culture: Digital marketing; Digital engagement; Digital empowerment; Digital management.Finally, you will dive into the seven digital marketing strategies: Talk, Interact, Spread, Tell, Push, Search and Track, and the Digital Excellence Process to implement and keep them.WHY YOU MUST READ THIS BOOK?Today, in the business world, either you understand what's going at the digital world or you're devoured by the market. Understanding the Internet and the digital environment is no longer a matter of choice. Do not hide behind the idea that it is possible to do marketing without the Internet. Don't make a mistake, thinking that just creating a website solves your problems. As the Sphinx would say: the wrong answer.As you become aware of the importance of the Internet in your marketing strategy and your business, you still have to decipher the riddle, for which without a correct response you do not enter the palace, that is, you do not enter the Internet.When you hear about digital marketing, online advertising, web marketing, mobile marketing, inbound marketing, or any other similarly creative names used to describe this, we are talking about effectively using digital technologies as marketing tools, involving communication, advertising, and the whole arsenal of strategies and concepts already known in marketing theory.And when we talk about marketing, make no mistake, we are also talking about sales, attracting new customers, maintaining customer loyalty, and ultimately doing business. As some companies divide the marketing and sales areas into two departments, many people end up creating the misconception that they are two distinct things when in fact, sales are a part of marketing. It is one of its products, but not the only one. Selling profitably, fostering customer loyalty, expanding the business and valuing the brand in the market - these are all functions of marketing. Effectively using digital technologies as marketing tools means taking action, creating an active marketing strategy, ensuring that it is executed and that its results are effective. It is not enough to act like the man who meets with a friend and asks them: 'what will the weather be like today?' to which the friend responds: 'ask me again at the end of the day.'Doing anything and waiting for the result to then think about whether the strategy was good was the behavior adopted in the early days of the Internet, and what caused the dot-com bubble burst in the 2000s. Today some theorists call it "failing fast" and try to convince us that this is the right way. I do not think so. Creating new experiences and being innovative is important, and they may be one of your business strategies, but the hope is not a strategy. Your planning must be coherent, consistent and based on an effective model, and can also be complemented with experimental and innovative actions.
Author: Lon Safko
Publisher: McGraw Hill Professional
ISBN: 0071801146
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336
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Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Author: Brian Underdahl
Publisher: Wiley
ISBN: 9780764534690
Category : Computers
Languages : en
Pages : 844
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Book Description
Revised and updated with new information on broadband options, instant messaging, e-commerce, security, connection sharing, gaming, and more, this "excellent resource and guide" (Sys Admin magazine) is truly the bible for anyone who wants to use the Internet more fully. Inside, discover Internet gospel truths: The lowdown on service providers and high-speed access How to customize and enhance browsers The Web's best software, audio, chat rooms, and more Design software that works for Windows, Macs, or Linux The CD-ROM features the Opera Web browser, antispam tools, and a directory with live links.
Author: Lon Safko
Publisher: John Wiley & Sons
ISBN: 0470912685
Category : Business & Economics
Languages : en
Pages : 794
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Book Description
The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.
Author: Tracy Repchuk
Publisher: John Wiley & Sons
ISBN: 1118742257
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable. Whether you want to dominate your market globally or locally, this thirty-one-day guide allows you to take your product, service, or message, and turn it into a moneymaking machine. Best Selling Author Tracy Repchuk is recognized as the Top Woman Speaker in the World for Internet Marketing and an entrepreneur in the IT and internet industry since 1985 Serves as a reference guide to newbies and entrepreneurs wanting to turn their passion into profits and accelerate business results 31 Days to Millionaire Marketing Miracles guides you along a proven path to profits and shows you an Internet marketing formula that will attract more leads, get more clients, and make more sales
Author: Daniel B. Solomon
Publisher: Balboa Press
ISBN: 1982272236
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Identity Politics and Its Impact on the Spread of Digital Marketing (A Framework to Manage Country Level Political Risk in Ethiopia) is a research work made for the partial fulfillment of a PhD degree in Project Management at LIGS University, which is located at 810 Richards St, Honolulu, HI 96813 USA. The research work is supervised by Professor George Alexander and approved by other two opponent professors.
Author: Bonnie Buol Ruszczyk
Publisher: John Wiley & Sons
ISBN: 1941651550
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value through the most effective online channels. By following the steps provided, CPAs will be able to enhance their professional reputation and allow their firm to thrive in the digital age.
