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Author: M. Darren Root
Publisher:
ISBN: 9780692207000
Category : Accounting
Languages : en
Pages : 180
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Book Description
Empowering bean counters to become better entrepreneurs is what The Intentional Accountant is all about. M. Darren Root, one of the accounting profession's most highly esteemed thought leaders, co-author of The E-Myth Accountant, and executive editor of CPA Practice Advisor magazine, maps out a vision for independent accountants to go beyond merely working at a job and start assembling the machinery to build a true enterprise. His newest book is a practical, end-to-end roadmap of the strategic process and organizational methods that have changed the lives and personal fortunes of thousands of practitioners and shareholders in accounting firms nationwide.
Author: M. Darren Root
Publisher:
ISBN: 9780692207000
Category : Accounting
Languages : en
Pages : 180
Get Book Here
Book Description
Empowering bean counters to become better entrepreneurs is what The Intentional Accountant is all about. M. Darren Root, one of the accounting profession's most highly esteemed thought leaders, co-author of The E-Myth Accountant, and executive editor of CPA Practice Advisor magazine, maps out a vision for independent accountants to go beyond merely working at a job and start assembling the machinery to build a true enterprise. His newest book is a practical, end-to-end roadmap of the strategic process and organizational methods that have changed the lives and personal fortunes of thousands of practitioners and shareholders in accounting firms nationwide.
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Michael E. Gerber
Publisher: John Wiley & Sons
ISBN: 1118007832
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Distilled small business advice for accounting practices Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective. Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses A recognized and widely respected co-author and leader in the accounting field The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.
Author: Salim Omar
Publisher:
ISBN: 9781537460963
Category :
Languages : en
Pages : 320
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Book Description
Although the process of becoming a CPA requires extensive study and learning, it usually includes little practical education on how to establish and grow a successful practice that allows you to live the lifestyle you want. Salim Omar has filled this gap in his new book "The Million Dollar CPA Firm," which follows his popular previous guide "The Ultimate CPA Practice in the New Economy." This is book will inspire those setting out to establish their own firm as well as existing practiceowners who want to reach higher levels of success. Inside, Salim outlines seven key principles of practice management success. The practical examples and specific guidelines provided allow you to start implementing positive change in yourpractice today, such as: * Creating the right foundation that enables you to scale to the Million Dollar mark and beyond * Building a high performing championship team that frees you from constantly working "in" your practice * Attracting a consistent stream of quality, well-paying clients * Delivering high standards of service that bonds clients to your firm and generates instant referrals * Maximizing efficiency and effectiveness through the right systems and processes
Author: Joe Cassandra
Publisher:
ISBN: 9781521814130
Category :
Languages : en
Pages : 238
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Book Description
Most accounting & bookkeeping firms stagnate because they haven't found the right way to: + Acquire the right type of client, predictably & consistently + Maintain quality service delivered through a high performance team + Develop workflows that drive client retention and firm profitability Smart firm owners know that in order to grow their firm, they'll need to adjust. Doing the "same old" will not magically create a better practice. But instead of randomly searching through the world of books, blogs, conferences and journals, this book shows you the exact steps you need to take to build a sustainable, high growth firm. In Double Your Accounting Firm, David Cristello (Founder of Jetpack Workflow) and Joe Cassandra, CPA (Principle of JC Copy) curated some of the best frameworks and principles from 100+ top practitioners, and their community of 20,000 accounting professionals. Inside you'll learn how to: + Make the transition from hourly billing to fixed (and then to value). Hint: It doesn't happen overnight + The key questions (and mistakes) that will make you rethink your workflow. For example: How often do you consider the client experience in your process creation? + How to identify your core client, and create a Unique Selling Proposition (USP) that positions your marketing material + The ideal way to run a consultation, so clients view you as the expert (and not a commodity that is traded on price!) + How to drive rapid growth through service expansion or M&A (note: you'll want to create a solid workflow and process structure before doing so!) And much more. Double Your Accounting Firm is a seminar worth of material, condense into an easy access book. At the end of each chapter are also links to interviews with the experts, which you can access for free from your computer or smartphone. If growing your firm is a priority, then this book is your springboard towards acceleration.
Author: Jay Baer
Publisher: Penguin
ISBN: 0698165098
Category : Business & Economics
Languages : en
Pages : 54
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Book Description
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special ebook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
Author: Sidney Stanley Dawson
Publisher:
ISBN:
Category : Accounting
Languages : en
Pages : 764
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Book Description
Author: Louis V. Gerstner
Publisher: Harper Collins
ISBN: 0060523808
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.
Author: Ramesh P. Richard
Publisher: Moody Publishers
ISBN: 0802481892
Category : Religion
Languages : en
Pages : 405
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Book Description
This set includes all three books of the Intentional Life Series: Soul Passion, Soul Mission, and Soul Vision. Throughout the Ages, humanity has pursued the "meaning of life." However, most of us live decidedly arbitrary lives, muddling through from day to day. In the Intentional Life Series, Dr. Ramesh Richard, who has been called the layman's Ravi Zacharias, articulates how a meaningful life must be a truly intentional life comprised of passion, mission, and vision. He believes that in order for us to embody our true selves and become what we were designed to be, we must reevaluate that passion, mission, and vision and conform them to God's will. In Soul Passion, Richard argues that even though many of us know there must be something more to life, we stumble about with undirected goals and undiscovered passion. He motivates readers to ask themselves what their passion is -- where they have placed their heart, love, trust, and sufficiency. Discovering your soul passion is the foundation for living a biblically well-built and profitable life. In Soul Mission, Richard explores what it means to have a mission for your life that is in response to God's universal purpose. Readers will find themselves deeply challenged to evaluate why they're here and find assistance with developing their own soul mission. In Soul Vision, Richard closes the trilogy by orienting his readers to the future, through guidance from the Divine Visionary.
Author: Robert Chesnut
Publisher: St. Martin's Press
ISBN: 1250270812
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Silicon Valley expert Robert Chesnut shows that companies that do not think seriously about a crucial element of corporate culture—integrity—are destined to fail. “Show of hands—who in this group has integrity?” It’s with this direct and often uncomfortable question that Robert Chesnut, General Counsel of Airbnb, begins every presentation to new employees. Defining integrity is difficult. Once understood as “telling the truth and keeping your word,” it was about following not just the letter but the spirit of the law. But in a moment when workplaces are becoming more diverse, global, and connected, silence about integrity creates ambiguities about right and wrong that make everyone uncertain, opening the door for the minority of people to rationalize selfish behavior. Trust in most traditional institutions is down—government, religious organizations, and higher education—and there’s a dark cloud hovering over technology. But this is precisely where companies come in; as peoples’ faith in establishments deteriorates, they’re turning to their employer for stability. In Intentional Integrity, Chesnut offers a six-step process for leaders to foster and manage a culture of integrity at work. He explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. We will always need governments to manage defense, infrastructure, and basic societal functions. But, Chesnut argues, the private sector has the responsibility to use sensitivity and flexibility to make broader progress—if they act with integrity. "Rob is an insider who's combined doing good with doing business well in two iconic Silicon Valley companies. His book contains smart, practical advice for anyone looking to do good and do well.” —Reid Hoffman, co-founder of LinkedIn and author of Blitzscaling
