The Influence of Collectivism on Customers' Cross-buying Intentions PDF Download
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Author: Jung Kee Hong
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 271
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Book Description
Author: Jung Kee Hong
Publisher:
ISBN:
Category : Banks and banking
Languages : en
Pages : 271
Get Book Here
Book Description
Author: Jung Kee Hong
Publisher: Routledge
ISBN: 1317690915
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.
Author: Harry C Triandis
Publisher: Routledge
ISBN: 0429979479
Category : Social Science
Languages : en
Pages : 458
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Book Description
This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, religious, and economic life, drawing on examples from Japan, Sweden, China, Greece, Russia, the United States, and other countries.
Author: Liping Mao
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 152
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Book Description
Online product reviews, as an electronic form of word-of-mouth, attract an increasing number of people. The purpose of this study was to explore the effects of cultural differences and online product review message features on customers' purchasing intentions. A 2 (culture: individualistic vs. collectivist) x 2 (review quality: high vs. low) x 2 (review quantity: high vs. low) between-subjects experimental design was used. Three hundred nineteen people (Americans = 157; Chinese = 162) participated. The results of this study found main effects for review quality and quantity on customers' purchasing intention, which are consistent with prior research. However, these main effects were qualified by culture. When taking cultural factors into consideration, review quantity showed a significant advantage among people from collectivistic cultures, whereas individualistic people were more persuaded by review quality than review quantity. According to the elaboration likelihood model (ELM), all participants should have centrally processed the message since all of the participants were highly involved in the experimental product. Therefore, all participants should have been most persuaded by quality. However, the finding in collectivistic customers was reversed. The inverse result among Chinese consumers is explained in terms of social proof. Additionally, implications of considering cultural factors in marketing and the ELM are also addressed.
Author: Jean-Charles Chebat
Publisher: Springer
ISBN: 3319173839
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Katja Gelbrich
Publisher: Edward Elgar Publishing
ISBN: 1803923199
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
Author: Nicklas Westphal
Publisher: GRIN Verlag
ISBN: 3668423512
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
Master's Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74%, University of Warwick, language: English, abstract: International marketers are trying to encourage positive electronic word-of-mouth (eWoM) about their products and services. The question of whether consumers in different cultures respond differently to eWoM is critical if marketers are to leverage the potentially global power of eWoM. The central objective of this study is to critically evaluate whether espoused national cultural values at the individual level influence the effect of eWoM on consumers’ purchase intention. Prior cross-cultural eWoM research mostly studied culture at the country level. This paper draws on perspectives in cultural psychology and cross-cultural research that argue that individuals espouse national cultural values to different degrees. Therefore, predicting the influence of culture on individuals’ behaviour necessitates to assess cultural values by personality tests at the individual level of analysis. Yet, no research can sufficiently answer the question of how individual level culture may influence the effect of eWoM on purchase intention. The present research addresses this gap by measuring espoused national cultural values of power distance, uncertainty avoidance, individualism/collectivism, and masculinity/ femininity at the individual level of analysis and investigating their influence on the effect of eWoM on purchase intention. An experiment, using a repeated measures design, was conducted with 100 subjects from 18 countries. The results reveal that, as expected, consumers’ purchase intentions are significantly higher after reading eWoM than after reading factual information on a company website. Further, the results show that, contrary to expectations, this effect is not significantly influenced by the national cultural values an individual espouses. This implies that traditional market segmentations based on culture are of limited relevance in the online market place. Theoretical and managerial implications are discussed.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 113658837X
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3031621352
Category :
Languages : en
Pages : 327
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466698152
Category : Business & Economics
Languages : en
Pages : 2441
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Book Description
Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.
