The Impact of Television Media on the Endorsement of Aging Stereotypes PDF Download
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Author: Carly E. Pullen
Publisher:
ISBN:
Category : Ageism
Languages : en
Pages : 0
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Book Description
Ageism is defined as the stereotyping and prejudices held toward older adults and the aging process (Butler, 1969). Across the literature, an older adult refers to anyone over the age of 65. Research suggests that people stigmatize older adults in both positive and negative ways, which provides the basis for stereotypes to arise. Although there are more negative adjectives assigned to older adults, both positive and negative adjectives are assigned. Fiske, Cuddy, and Glick (2007) found that older adults are most often categorized as warm and incompetent. The present study examined how video clips from Netflix’s Grace and Frankie influence how people feel about older adults. Participants were randomly assigned to view either a stereotype congruent (warm and incompetent) or stereotype challenged (cold and competent) clip for a male or female character from Grace and Frankie. The stereotype challenged condition showed older adult characters as cold and competent (capable), while the stereotype congruent condition showed older adult characters as warm or incompetent. After viewing the clips participants completed an adjective endorsement task regarding the stigmatization of older adults. Those who viewed the stereotype congruent clips endorsed more warmth/incompetence adjectives stereotypes, while those who viewed the stereotype challenged clips endorsed adjectives less strongly. Results also showed that those who viewed the female older adult video clips endorsed more incompetence adjectives. However, the current study did not find the same for the endorsement of warmth adjectives, when viewing female older adults.
Author: Carly E. Pullen
Publisher:
ISBN:
Category : Ageism
Languages : en
Pages : 0
Get Book Here
Book Description
Ageism is defined as the stereotyping and prejudices held toward older adults and the aging process (Butler, 1969). Across the literature, an older adult refers to anyone over the age of 65. Research suggests that people stigmatize older adults in both positive and negative ways, which provides the basis for stereotypes to arise. Although there are more negative adjectives assigned to older adults, both positive and negative adjectives are assigned. Fiske, Cuddy, and Glick (2007) found that older adults are most often categorized as warm and incompetent. The present study examined how video clips from Netflix’s Grace and Frankie influence how people feel about older adults. Participants were randomly assigned to view either a stereotype congruent (warm and incompetent) or stereotype challenged (cold and competent) clip for a male or female character from Grace and Frankie. The stereotype challenged condition showed older adult characters as cold and competent (capable), while the stereotype congruent condition showed older adult characters as warm or incompetent. After viewing the clips participants completed an adjective endorsement task regarding the stigmatization of older adults. Those who viewed the stereotype congruent clips endorsed more warmth/incompetence adjectives stereotypes, while those who viewed the stereotype challenged clips endorsed adjectives less strongly. Results also showed that those who viewed the female older adult video clips endorsed more incompetence adjectives. However, the current study did not find the same for the endorsement of warmth adjectives, when viewing female older adults.
Author: Michael L. Hilt
Publisher: Routledge
ISBN: 1135043612
Category : Social Science
Languages : en
Pages : 139
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Book Description
This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.
Author: Michael L. Hilt
Publisher: Routledge
ISBN: 1136693920
Category : Language Arts & Disciplines
Languages : en
Pages : 202
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Book Description
As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.
Author: Nancy Signorielli
Publisher: Greenwood
ISBN: 0313248559
Category : Social Science
Languages : en
Pages : 0
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Book Description
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Author: Mary Beth Oliver
Publisher: Routledge
ISBN: 0429957017
Category : Language Arts & Disciplines
Languages : en
Pages : 509
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Book Description
Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Liat Ayalon
Publisher: Springer
ISBN: 3319738208
Category : Family & Relationships
Languages : en
Pages : 582
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Book Description
This open access book provides a comprehensive perspective on the concept of ageism, its origins, the manifestation and consequences of ageism, as well as ways to respond to and research ageism. The book represents a collaborative effort of researchers from over 20 countries and a variety of disciplines, including, psychology, sociology, gerontology, geriatrics, pharmacology, law, geography, design, engineering, policy and media studies. The contributors have collaborated to produce a truly stimulating and educating book on ageism which brings a clear overview of the state of the art in the field. The book serves as a catalyst to generate research, policy and public interest in the field of ageism and to reconstruct the image of old age and will be of interest to researchers and students in gerontology and geriatrics.
Author: Erdman Palmore, PhD
Publisher: Springer Publishing Company
ISBN: 082617003X
Category : Social Science
Languages : en
Pages : 281
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Book Description
In this updated edition, Palmore provides a comprehensive review of many different forms of ageismóincluding the interesting notion of positive ageism, which projects onto the elderly as a group traditional virtues like wisdom and thrift. He discusses both the individual and social influences on attitudes toward the aged; analyzes institutional patterns of ageism; and explores ways to used to reduce the impact of ageism on the elderly. This book is a valuable resource and text for students and professionals interested in the sociology of aging in our society. OLD COPY: Erdman Palmore has studied prejudice and discrimination toward older people in various ways throughout his distinguished career. Since publication of his ground breaking first edition, 10 years ago, there has been a growing interest and acceleration of research on the topic of ageism. In nontechnical language, Palmore provides a comprehensive review of the many different forms of ageism, including positive ageism, discusses the individual and social influences on ageism, analyzes institutional patterns, and explores methods that could be used to reduce ageism. This book is a valuable resource and text for students and professionals interested in the problems and opportunities of aging in our society. Useful educational tools include: A revised Appendix of the Facts on Aging Quizzes, as well as a totally new Appendix of Abstracts of recent publications on ageism.
Author: Florian Kohlbacher
Publisher: Springer
ISBN: 1137586605
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Author: Todd D. Nelson
Publisher: MIT Press
ISBN: 9780262640572
Category : Family & Relationships
Languages : en
Pages : 384
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Book Description
Current findings on the origins and effects of ageism, as well as ways to reduce it.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309472296
Category : Medical
Languages : en
Pages : 103
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Book Description
Many different groups of people are subject to stereotypes. Positive stereotypes (e.g., "older and wiser") may provide a benefit to the relevant groups. However, negative stereotypes of aging and of disability continue to persist and, in some cases, remain socially acceptable. Research has shown that when exposed to negative images of aging, older persons demonstrate poor physical and cognitive performance and function, while those who are exposed to positive images of aging (or who have positive self-perceptions of aging) demonstrate better performance and function. Furthermore, an individual's expectations about and perceptions of aging can predict future health outcomes. To better understand how stereotypes affect older adults and individuals with disabilities, the National Academies of Sciences, Engineering, and Medicine, with support from AARP, convened a public workshop on October 10, 2017. This publication summarizes the presentations and discussions from the workshop.
