The Impact of Digitalization on Current Marketing Strategies PDF Download

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The Impact of Digitalization on Current Marketing Strategies

The Impact of Digitalization on Current Marketing Strategies PDF Author: Luis Matosas-López
Publisher: Emerald Group Publishing
ISBN: 1837536880
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.