The Hacking of the American Mind

The Hacking of the American Mind PDF Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354

Get Book Here

Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

The Hacking of the American Mind

The Hacking of the American Mind PDF Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982586
Category : Science
Languages : en
Pages : 354

Get Book Here

Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Mind Hacking

Mind Hacking PDF Author: John Hargrave
Publisher: Simon and Schuster
ISBN: 1501105663
Category : Body, Mind & Spirit
Languages : en
Pages : 240

Get Book Here

Book Description
Presents a twenty-one-day, three-step training program to achieve healthier thought patterns for a better quality of life by using the repetitive steps of analyzing, imagining, and reprogramming to help break down the barriers, including negative thought loops and mental roadblocks.

The Fat Chance Cookbook

The Fat Chance Cookbook PDF Author: Robert H. Lustig
Publisher: Penguin
ISBN: 0142181641
Category : Cooking
Languages : en
Pages : 354

Get Book Here

Book Description
The long-awaited cookbook companion to the instant New York Times bestseller Fat Chance shows you how to beat the odds—deliciously Dr. Robert Lustig’s message that a calorie is not a calorie revolutionized our understanding of weight loss and nutrition. But in order to avoid the hidden sugars that threaten our health and waistlines, Dr. Lustig warns that we must transform the way we shop, cook, and eat. Teaming up with Cindy Gershen—a chef who’s lost more than one-hundred pounds on his plan—Dr. Lustig shows readers how to: • Stock a pantry • Prepare more than 100 fast and delicious recipes • Feed a family—kids included—healthy foods they’ll love • Make entertaining easy and nutritious More timely than ever now that newest edition of The Dietary Guidelines for Americans has for the first time placed hard limits on the amount of sugar we should consume, The Fat Chance Cookbook shows you how to lose weight, find your way back to health, and still enjoy delectable, memorable meals.

Fat Chance

Fat Chance PDF Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101606584
Category : Health & Fitness
Languages : en
Pages : 419

Get Book Here

Book Description
New York Times Bestseller Robert Lustig’s 90-minute YouTube video “Sugar: The Bitter Truth”, has been viewed more than three million times. Now, in this much anticipated book, he documents the science and the politics that has led to the pandemic of chronic disease over the last 30 years. In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation. Compelling, controversial, and completely based in science, Fat Chance debunks the widely held notion to prove “a calorie is NOT a calorie”, and takes that science to its logical conclusion to improve health worldwide.

Calling All Minds

Calling All Minds PDF Author: Temple Grandin, Ph.D.
Publisher: Penguin
ISBN: 1524738220
Category : Juvenile Nonfiction
Languages : en
Pages : 242

Get Book Here

Book Description
From world-renowned autism spokesperson, scientist, and inventor Temple Grandin -- a book of personal stories, inventions, and facts that will blow young inventors' minds and make them soar. Have you ever wondered what makes a kite fly or a boat float? Have you ever thought about why snowflakes are symmetrical, or why golf balls have dimples? Have you ever tried to make a kaleidoscope or build a pair of stilts? In Calling All Minds, Temple Grandin explores the ideas behind all of those questions and more. She delves into the science behind inventions, the steps various people took to create and improve upon ideas as they evolved, and the ways in which young inventors can continue to think about and understand what it means to tinker, to fiddle, and to innovate. And laced throughout it all, Temple gives us glimpses into her own childhood tinkering, building, and inventing. More than a blueprint for how to build things, in Calling All Minds Temple Grandin creates a blueprint for different ways to look at the world. And more than a call to action, she gives a call to imagination, and shows readers that there is truly no single way to approach any given problem--but that an open and inquisitive mind is always key. Praise for Calling All Minds: "An impassioned call to look at the world in unique ways with plenty of practical advice on how to cultivate a curious, inquiring, imaginative mind." —Kirkus Reviews "Both practical and inspirational, this useful book describes an overall approach to viewing the world creatively, as exemplified by the numerous projects and supporting material provided here." —VOYA "Grandin offers a nuanced perspective on the qualities of a successful inventor—notably, a sense of wonder and curiosity, careful observation, and the willingness to learn from mistakes." —Publishers Weekly

Pure, White, and Deadly

Pure, White, and Deadly PDF Author: John Yudkin
Publisher: Penguin
ISBN: 0698141881
Category : Health & Fitness
Languages : en
Pages : 149

Get Book Here

Book Description
More than 40 years before Gary Taubes published The Case Against Sugar, John Yudkin published his now-classic exposé on the dangers of sugar—reissued here with a new introduction by Robert H. Lustig, the bestselling author of Fat Chance. Scientist John Yudkin was the first to sound the alarm about the excess of sugar in the diet of modern Americans. His classic exposé, Pure, White, and Deadly, clearly and engagingly describes how sugar is damaging our bodies, why we eat so much of it, and what we can do to stop. He explores the ins and out of sugar, from the different types—is brown sugar really better than white?—to how it is hidden inside our everyday foods, and how it is harming our health. In 1972, Yudkin was mostly ignored by the health industry and media, but the events of the last forty years have proven him spectacularly right. Yudkin’s insights are even more important and relevant now, with today’s record levels of obesity, than when they were first published. Brought up-to-date by childhood obesity expert Dr. Robert H. Lustig, this emphatic treatise on the hidden dangers of sugar is essential reading for anyone concerned about their health, the health of their children, and the wellbeing of modern society.

Metabolical

Metabolical PDF Author: Robert H. Lustig
Publisher: HarperCollins
ISBN: 0063027739
Category : Health & Fitness
Languages : en
Pages : 463

Get Book Here

Book Description
The New York Times bestselling author of Fat Chance explains the eight pathologies that underlie all chronic disease, documents how processed food has impacted them to ruin our health, economy, and environment over the past 50 years, and proposes an urgent manifesto and strategy to cure both us and the planet. Dr. Robert Lustig, a pediatric neuroendocrinologist who has long been on the cutting edge of medicine and science, challenges our current healthcare paradigm which has gone off the rails under the influence of Big Food, Big Pharma, and Big Government. You can’t solve a problem if you don’t know what the problem is. One of Lustig’s singular gifts as a communicator is his ability to “connect the dots” for the general reader, in order to unpack the scientific data and concepts behind his arguments, as he tells the “real story of food” and “the story of real food.” Metabolical weaves the interconnected strands of nutrition, health/disease, medicine, environment, and society into a completely new fabric by proving on a scientific basis a series of iconoclastic revelations, among them: Medicine for chronic disease treats symptoms, not the disease itself You can diagnose your own biochemical profile Chronic diseases are not "druggable," but they are "foodable" Processed food isn’t just toxic, it’s addictive The war between vegan and keto is a false war—the combatants are on the same side Big Food, Big Pharma, and Big Government are on the other side Making the case that food is the only lever we have to effect biochemical change to improve our health, Lustig explains what to eat based on two novel criteria: protect the liver, and feed the gut. He insists that if we do not fix our food and change the way we eat, we will continue to court chronic disease, bankrupt healthcare, and threaten the planet. But there is hope: this book explains what’s needed to fix all three.

Brain Hacking

Brain Hacking PDF Author: Adam Lyons
Publisher: Createspace Independent Publishing Platform
ISBN: 9781987526998
Category :
Languages : en
Pages : 194

Get Book Here

Book Description
Over the past 20 years, Adam Lyons has risen from his first job as a janitor, to become the founder of multiple companies and a world-renowned expert on business strategy. He's carved a path to success through years of real-world experimentation in one key area: human behavior. He has used this knowledge to help thousands of business clients achieve tremendous personal and financial successes. For the first time, Adam is condensing all his years of research into a step-by-step strategy guide designed to help you defeat the negative thoughts in your mind that stop you from getting what you want. If you want to retrain your brain to spot and capitalize on all the opportunities life has to offer, then Brain Hacking: Rewire Your Mind to Have It All is the book for you! Adam reveals unique insights into the minds of legendary businessmen, artists, and politicians throughout history; techniques that can mean the difference between spending your life toiling away in obscurity, or changing the world. We have more opportunities for success than ever before, so don't let your own personal doubts hold you back! In this book, you will learn the strategies tailor-made to help you: -Understand the latent negativity that has been embedded in our brains. -Assess your current approach to success. -Identify the mental factors that may be limiting your current success. -Train your brain to eradicate that negativity. -Reshape your subconscious to pick up on the thousands of opportunities that the average person misses! Greatness in life doesn't normally stem from a single spark of genius. Success comes from using the skills in this book to continually examine the world around you to better shape YOUR OWN SUCCESS. Read Brain Hacking: Rewire Your Mind to Have It All and take the first step toward banishing the mental barriers keeping you from achieving your goals. Start living the life you were born to live!

Food Junkies

Food Junkies PDF Author: Vera Tarman
Publisher: Dundurn
ISBN: 1459741986
Category : Health & Fitness
Languages : en
Pages : 256

Get Book Here

Book Description
Drawing on her experience in addictions treatment, and many personal stories of recovery, Dr. Vera Tarman offers practical advice for people struggling with problems of overeating, binge eating, anorexia, and bulimia. Food Junkies, now in its second edition, is a friendly and informative guide on the road to food serenity.

Fat Chance: The bitter truth about sugar

Fat Chance: The bitter truth about sugar PDF Author: Dr. Robert Lustig
Publisher: HarperCollins UK
ISBN: 0007514131
Category : Health & Fitness
Languages : en
Pages : 412

Get Book Here

Book Description
Sugar is addictive, toxic and everywhere. Find out how your sweet tooth might be nibbling you to death in this straight-talking exposé.