Author: Ibukun Awosika
Publisher: TRW Publishing
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 210
Book Description
The ‘Girl’ Entrepreneurs by Ibukun Awosika In my 30-year journey as an entrepreneur, I have realised how impactful it is to learn from the experience of other people, as a guide to build a successful business. In this book I have sought to celebrate women who have, despite all the challenges of our environment, actively worked to build successful enterprises in Nigeria. This book will take you on the journey of these women; you will learn about their motivations, setbacks and strategies they have adopted to build enduring legacies. They reveal information about their backgrounds, start-up stages, growth patterns, how they scaled up their businesses, the impact of the choice of a spouse on their businesses, work life balance, spirituality and their plans for the future. My goal in creating this compendium, is to use the stories and experiences of these women as a tool to challenge, inspire and encourage other women and men to pursue their entrepreneurial dreams and opportunities. This will in turn create value for their families, whilst contributing to the building of our economy as a nation. IBUKUN AWOSIKA is the Founder and CEO of The Chair Centre Group. She chairs and serves on a number of corporate and not for profit boards. Ibukun is a graduate of Chemistry from University of Ife (now Obafemi Awolowo University), Nigeria; an alumna of the Chief Executive Programme of Lagos Business School, the Global Executive MBA of IESE Business School, Barcelona Spain and the Global CEO Programme of Wharton, IESE and China European International Business School (CEIBS). With a keen interest in social issues, particularly the advancement of women, Ibukun is a co-founder and past chairperson of Women in Business, Management and Public Service (WIMBIZ). Ibukun is also the founder of the Christian Missionary Fund; through this faith based organisation, she works with hundreds of missionaries spread across Nigeria to change lives with the provision of medical, educational and other supplies. Ibukun is a multiple award-winning entrepreneur and the first Nigerian recipient of the prestigious International Women Entrepreneurial Challenge (IWEC) Award as a nominee of the U.S. Department of state in 2008. She is passionate about women, youth and her beloved country, Nigeria. Ibukun is happily married to Abiodun Awosika and they are blessed with three wonderful sons
The ‘Girl’ Entrepreneurs 3
Author: Ibukun Awosika
Publisher: TRW Publishing
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 210
Book Description
The ‘Girl’ Entrepreneurs by Ibukun Awosika In my 30-year journey as an entrepreneur, I have realised how impactful it is to learn from the experience of other people, as a guide to build a successful business. In this book I have sought to celebrate women who have, despite all the challenges of our environment, actively worked to build successful enterprises in Nigeria. This book will take you on the journey of these women; you will learn about their motivations, setbacks and strategies they have adopted to build enduring legacies. They reveal information about their backgrounds, start-up stages, growth patterns, how they scaled up their businesses, the impact of the choice of a spouse on their businesses, work life balance, spirituality and their plans for the future. My goal in creating this compendium, is to use the stories and experiences of these women as a tool to challenge, inspire and encourage other women and men to pursue their entrepreneurial dreams and opportunities. This will in turn create value for their families, whilst contributing to the building of our economy as a nation. IBUKUN AWOSIKA is the Founder and CEO of The Chair Centre Group. She chairs and serves on a number of corporate and not for profit boards. Ibukun is a graduate of Chemistry from University of Ife (now Obafemi Awolowo University), Nigeria; an alumna of the Chief Executive Programme of Lagos Business School, the Global Executive MBA of IESE Business School, Barcelona Spain and the Global CEO Programme of Wharton, IESE and China European International Business School (CEIBS). With a keen interest in social issues, particularly the advancement of women, Ibukun is a co-founder and past chairperson of Women in Business, Management and Public Service (WIMBIZ). Ibukun is also the founder of the Christian Missionary Fund; through this faith based organisation, she works with hundreds of missionaries spread across Nigeria to change lives with the provision of medical, educational and other supplies. Ibukun is a multiple award-winning entrepreneur and the first Nigerian recipient of the prestigious International Women Entrepreneurial Challenge (IWEC) Award as a nominee of the U.S. Department of state in 2008. She is passionate about women, youth and her beloved country, Nigeria. Ibukun is happily married to Abiodun Awosika and they are blessed with three wonderful sons
Publisher: TRW Publishing
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 210
Book Description
The ‘Girl’ Entrepreneurs by Ibukun Awosika In my 30-year journey as an entrepreneur, I have realised how impactful it is to learn from the experience of other people, as a guide to build a successful business. In this book I have sought to celebrate women who have, despite all the challenges of our environment, actively worked to build successful enterprises in Nigeria. This book will take you on the journey of these women; you will learn about their motivations, setbacks and strategies they have adopted to build enduring legacies. They reveal information about their backgrounds, start-up stages, growth patterns, how they scaled up their businesses, the impact of the choice of a spouse on their businesses, work life balance, spirituality and their plans for the future. My goal in creating this compendium, is to use the stories and experiences of these women as a tool to challenge, inspire and encourage other women and men to pursue their entrepreneurial dreams and opportunities. This will in turn create value for their families, whilst contributing to the building of our economy as a nation. IBUKUN AWOSIKA is the Founder and CEO of The Chair Centre Group. She chairs and serves on a number of corporate and not for profit boards. Ibukun is a graduate of Chemistry from University of Ife (now Obafemi Awolowo University), Nigeria; an alumna of the Chief Executive Programme of Lagos Business School, the Global Executive MBA of IESE Business School, Barcelona Spain and the Global CEO Programme of Wharton, IESE and China European International Business School (CEIBS). With a keen interest in social issues, particularly the advancement of women, Ibukun is a co-founder and past chairperson of Women in Business, Management and Public Service (WIMBIZ). Ibukun is also the founder of the Christian Missionary Fund; through this faith based organisation, she works with hundreds of missionaries spread across Nigeria to change lives with the provision of medical, educational and other supplies. Ibukun is a multiple award-winning entrepreneur and the first Nigerian recipient of the prestigious International Women Entrepreneurial Challenge (IWEC) Award as a nominee of the U.S. Department of state in 2008. She is passionate about women, youth and her beloved country, Nigeria. Ibukun is happily married to Abiodun Awosika and they are blessed with three wonderful sons
The "Girl" Entrepreneurs
Author: Ibukun Awosika
Publisher: Xulon Press
ISBN: 1607915073
Category : Religion
Languages : en
Pages : 222
Book Description
'My intent is to document the experiences of African business women in terms of their background, their start-up stage, their growth pattern, their challenges, the impact of choices of spouse on their business, their work-life balance, and their future plans. My vision is to create a document to inspire other women as well as celebrate the women.' Having said that, Ibukun Awosika set out to take on a number of female entrepreneurs who have succeeded in carving a niche for themselves in the business world, and profiled their stories for the benefits of other women who aspire to do same in the first volume of her book The "Girl" Entrepreneurs: Our Stories So Far... In this book, you will get to read what the motivations, the challenges, and the strategies of these women are. You will also be acquainted with how the contributions of other people, such as their spouses, parents and family, have helped towards their achievement of success. IBUKUN AWOSIKA is an accomplished entrepreneur and an ordained pastor at The Fountain of Life Church. She is the Founder of Christian Missionary Funds, a non-governmental body whose main objective is to support and raise funds for Christian missionaries in different parts of Nigeria. She is the host of a popular TV programme, Business His Way, where she shares ethical business values and principles, distilled from the Word of God, with the business community in Nigeria and neighbouring West African countries. She is the happy wife of Abiodun Awosika and the joyous mother of Oludola, Olafusika, and Olamiposi.
Publisher: Xulon Press
ISBN: 1607915073
Category : Religion
Languages : en
Pages : 222
Book Description
'My intent is to document the experiences of African business women in terms of their background, their start-up stage, their growth pattern, their challenges, the impact of choices of spouse on their business, their work-life balance, and their future plans. My vision is to create a document to inspire other women as well as celebrate the women.' Having said that, Ibukun Awosika set out to take on a number of female entrepreneurs who have succeeded in carving a niche for themselves in the business world, and profiled their stories for the benefits of other women who aspire to do same in the first volume of her book The "Girl" Entrepreneurs: Our Stories So Far... In this book, you will get to read what the motivations, the challenges, and the strategies of these women are. You will also be acquainted with how the contributions of other people, such as their spouses, parents and family, have helped towards their achievement of success. IBUKUN AWOSIKA is an accomplished entrepreneur and an ordained pastor at The Fountain of Life Church. She is the Founder of Christian Missionary Funds, a non-governmental body whose main objective is to support and raise funds for Christian missionaries in different parts of Nigeria. She is the host of a popular TV programme, Business His Way, where she shares ethical business values and principles, distilled from the Word of God, with the business community in Nigeria and neighbouring West African countries. She is the happy wife of Abiodun Awosika and the joyous mother of Oludola, Olafusika, and Olamiposi.
Boss Lady
Author: Edith Sparks
Publisher: UNC Press Books
ISBN: 1469633035
Category : Business & Economics
Languages : en
Pages : 327
Book Description
Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith Sparks restores the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards. These leaders began their ascent to the highest echelons of the business world before women had widespread access to higher education and before there were federal programs to incentivize women entrepreneurs or laws to prohibit credit discrimination. In telling their stories, Sparks demonstrates how these women at once rejected cultural prescriptions and manipulated them to their advantage, leveraged familial connections, and seized government opportunities, all while advocating for themselves in business environments that were not designed for women, let alone for women leaders. By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.
Publisher: UNC Press Books
ISBN: 1469633035
Category : Business & Economics
Languages : en
Pages : 327
Book Description
Too often, depictions of women's rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith Sparks restores the careers of three pioneering businesswomen--Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)--who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate boards. These leaders began their ascent to the highest echelons of the business world before women had widespread access to higher education and before there were federal programs to incentivize women entrepreneurs or laws to prohibit credit discrimination. In telling their stories, Sparks demonstrates how these women at once rejected cultural prescriptions and manipulated them to their advantage, leveraged familial connections, and seized government opportunities, all while advocating for themselves in business environments that were not designed for women, let alone for women leaders. By contextualizing the careers of these hugely successful yet largely forgotten entrepreneurs, Sparks adds a vital dimension to the history of twentieth-century corporate America and provides a powerful lesson on what it took for women to succeed in this male-dominated business world.
Business His Way
Author: Ibukun Awosika
Publisher: Xulon Press
ISBN: 1607915065
Category : Religion
Languages : en
Pages : 170
Book Description
Yes, you can build and run a successful business without losing your soul at the end of the day! This is what Ibukun sets out to prove in this book, as she examines different business-related issues - ranging from the start-up stage to the daily running of a business concern - all in relation with the Word of God. With copious reference to the Holy Bible and contemporary instances, she posits that it is very possible - even in "these days" - for someone to do business in conformity with God's precepts and still succeed at it. She also shares some time-tested principles and ethical values for a lasting business success. IBUKUN AWOSIKA is an accomplished entrepreneur and an ordained pastor at The Fountain of Life Church. She is the Founder of Christian Missionary Funds, a non-governmental body whose main objective is to support and raise funds for Christian missionaries in different parts of Nigeria. She is the host of a popular TV programme, Business His Way, where she shares ethical business values and principles, distilled from the Word of God, with the business community in Nigeria and neighbouring West African countries. She is the happy wife of Abiodun Awosika and the joyous mother of Oludola, Olafusika, and Olamiposi.
Publisher: Xulon Press
ISBN: 1607915065
Category : Religion
Languages : en
Pages : 170
Book Description
Yes, you can build and run a successful business without losing your soul at the end of the day! This is what Ibukun sets out to prove in this book, as she examines different business-related issues - ranging from the start-up stage to the daily running of a business concern - all in relation with the Word of God. With copious reference to the Holy Bible and contemporary instances, she posits that it is very possible - even in "these days" - for someone to do business in conformity with God's precepts and still succeed at it. She also shares some time-tested principles and ethical values for a lasting business success. IBUKUN AWOSIKA is an accomplished entrepreneur and an ordained pastor at The Fountain of Life Church. She is the Founder of Christian Missionary Funds, a non-governmental body whose main objective is to support and raise funds for Christian missionaries in different parts of Nigeria. She is the host of a popular TV programme, Business His Way, where she shares ethical business values and principles, distilled from the Word of God, with the business community in Nigeria and neighbouring West African countries. She is the happy wife of Abiodun Awosika and the joyous mother of Oludola, Olafusika, and Olamiposi.
Single, Women, Entrepreneurs
Author: Erin Albert
Publisher: Ibj Media
ISBN: 9781934922408
Category : Business & Economics
Languages : en
Pages : 270
Book Description
The number of unmarried adult women actually outnumbers the number of married women for the first time in US history, according to the Population Reference Bureau, in October, 2010. Women are now earning more, going to college and graduate schools more, and finding ways to become more independent. Also, according to the Kauffman Foundation, single, divorced and widowed women start more businesses as entrepreneurs than men in their respective categories. This book interviews 30 single women entrepreneurs throughout the US to discern why they started their original businesses, what the perceived advantages and disadvantages are for the single woman entrepreneur, what they each learned from the experience, and what advice they have for the next generation of women solopreneurs.
Publisher: Ibj Media
ISBN: 9781934922408
Category : Business & Economics
Languages : en
Pages : 270
Book Description
The number of unmarried adult women actually outnumbers the number of married women for the first time in US history, according to the Population Reference Bureau, in October, 2010. Women are now earning more, going to college and graduate schools more, and finding ways to become more independent. Also, according to the Kauffman Foundation, single, divorced and widowed women start more businesses as entrepreneurs than men in their respective categories. This book interviews 30 single women entrepreneurs throughout the US to discern why they started their original businesses, what the perceived advantages and disadvantages are for the single woman entrepreneur, what they each learned from the experience, and what advice they have for the next generation of women solopreneurs.
She Means Business
Author: Carrie Green
Publisher: Hay House, Inc
ISBN: 1781808872
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Shortlisted for the Business Book Awards: Start-up Inspiration in 2018 Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Publisher: Hay House, Inc
ISBN: 1781808872
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Shortlisted for the Business Book Awards: Start-up Inspiration in 2018 Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.
Million Dollar Women
Author: Julia Pimsleur
Publisher: Simon and Schuster
ISBN: 1476790329
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The “useful and inspiring” (Diane von Furstenberg) guide for female entrepreneurs who want to take their businesses into the big leagues. “Do you have an ambitious vision for your business, but aren’t sure what to do next? Successful entrepreneur Julia Pimsleur provides an invaluable guide for any woman who wants to make a big jump” (Gretchen Rubin, author of Better Than Before and The Happiness Project). Over the past twenty years, women in the US have started nearly twice as many businesses as men, but only three percent of all women business owners ever make revenues of one million dollars or more. Most are stuck running kitchen-table businesses, just getting by, or in many cases, running out of cash. Julia Pimsleur aims to change that with Million Dollar Women, which will show you how to take your business to that million-dollar mark and beyond. Million Dollar Women introduces you to Pimsleur and seven other women who have raised capital, developed powerful networks, and built multimillion-dollar companies from scratch. It teaches you the concepts and the vocabulary you need to secure funding and scale up. It explains how to make the right connections, when to delegate, and when to seek coaching and support. Drawing on her own experience of becoming a CEO, Pimsleur also provides help for overcoming the hurdles you have to clear to leap to that next level. “With thought-provoking interviews of women entrepreneurs and other business experts and important exercises at the end, this resourceful book is rich in ideas and valuable insight” (Booklist).
Publisher: Simon and Schuster
ISBN: 1476790329
Category : Business & Economics
Languages : en
Pages : 256
Book Description
The “useful and inspiring” (Diane von Furstenberg) guide for female entrepreneurs who want to take their businesses into the big leagues. “Do you have an ambitious vision for your business, but aren’t sure what to do next? Successful entrepreneur Julia Pimsleur provides an invaluable guide for any woman who wants to make a big jump” (Gretchen Rubin, author of Better Than Before and The Happiness Project). Over the past twenty years, women in the US have started nearly twice as many businesses as men, but only three percent of all women business owners ever make revenues of one million dollars or more. Most are stuck running kitchen-table businesses, just getting by, or in many cases, running out of cash. Julia Pimsleur aims to change that with Million Dollar Women, which will show you how to take your business to that million-dollar mark and beyond. Million Dollar Women introduces you to Pimsleur and seven other women who have raised capital, developed powerful networks, and built multimillion-dollar companies from scratch. It teaches you the concepts and the vocabulary you need to secure funding and scale up. It explains how to make the right connections, when to delegate, and when to seek coaching and support. Drawing on her own experience of becoming a CEO, Pimsleur also provides help for overcoming the hurdles you have to clear to leap to that next level. “With thought-provoking interviews of women entrepreneurs and other business experts and important exercises at the end, this resourceful book is rich in ideas and valuable insight” (Booklist).
Female Entrepreneurs in the Long Nineteenth Century
Author: Jennifer Aston
Publisher: Springer Nature
ISBN: 3030334120
Category : Business & Economics
Languages : en
Pages : 495
Book Description
"This volume challenges those who see gender inequalities invariably defining and constraining the lives of women. But it also broadens the conversation about the degree to which business is a gender-blind institution, owned and managed by entrepreneurs whose gender identities shape and reflect economic and cultural change." – Mary A. Yeager, Professor Emerita, University of California, Los Angeles This is the first book to consider nineteenth-century businesswomen from a global perspective, moving beyond European and trans-Atlantic frameworks to include many other corners of the world. The women in these pages, who made money and business decisions for themselves rather than as employees, ran a wide variety of enterprises, from micro-businesses in the ‘grey market’ to large factories with international reach. They included publicans and farmers, midwives and property developers, milliners and plumbers, pirates and shopkeepers. Female Entrepreneurs in the Long Nineteenth Century: A Global Perspective rejects the notion that nineteenth-century women were restricted to the home. Despite a variety of legal and structural restrictions, they found ways to make important but largely unrecognised contributions to economies around the world - many in business. Their impact on the economy and the economy’s impact on them challenge gender historians to think more about business and business historians to think more about gender and create a global history that is inclusive of multiple perspectives. Chapter one of this book is available open access under a CC BY 4.0 license at link.springer.com.
Publisher: Springer Nature
ISBN: 3030334120
Category : Business & Economics
Languages : en
Pages : 495
Book Description
"This volume challenges those who see gender inequalities invariably defining and constraining the lives of women. But it also broadens the conversation about the degree to which business is a gender-blind institution, owned and managed by entrepreneurs whose gender identities shape and reflect economic and cultural change." – Mary A. Yeager, Professor Emerita, University of California, Los Angeles This is the first book to consider nineteenth-century businesswomen from a global perspective, moving beyond European and trans-Atlantic frameworks to include many other corners of the world. The women in these pages, who made money and business decisions for themselves rather than as employees, ran a wide variety of enterprises, from micro-businesses in the ‘grey market’ to large factories with international reach. They included publicans and farmers, midwives and property developers, milliners and plumbers, pirates and shopkeepers. Female Entrepreneurs in the Long Nineteenth Century: A Global Perspective rejects the notion that nineteenth-century women were restricted to the home. Despite a variety of legal and structural restrictions, they found ways to make important but largely unrecognised contributions to economies around the world - many in business. Their impact on the economy and the economy’s impact on them challenge gender historians to think more about business and business historians to think more about gender and create a global history that is inclusive of multiple perspectives. Chapter one of this book is available open access under a CC BY 4.0 license at link.springer.com.
In the Company of Women
Author: Grace Bonney
Publisher: Artisan Books
ISBN: 1579655971
Category : Business & Economics
Languages : en
Pages : 361
Book Description
New York Times Bestseller “I want to rip out every page of this glorious book and hang them on my wall so that I can be surrounded by these incredible women all day long.” —Emma Straub, New York Times bestselling author of The Vacationers and Modern Lovers Over 100 exceptional and influential women describe how they embraced their creative spirit, overcame adversity, and sparked a global movement of entrepreneurship. Media titans and ceramicists, hoteliers and tattoo artists, comedians and architects—taken together, these profiles paint a beautiful picture of what happens when we pursue our passions and dreams.
Publisher: Artisan Books
ISBN: 1579655971
Category : Business & Economics
Languages : en
Pages : 361
Book Description
New York Times Bestseller “I want to rip out every page of this glorious book and hang them on my wall so that I can be surrounded by these incredible women all day long.” —Emma Straub, New York Times bestselling author of The Vacationers and Modern Lovers Over 100 exceptional and influential women describe how they embraced their creative spirit, overcame adversity, and sparked a global movement of entrepreneurship. Media titans and ceramicists, hoteliers and tattoo artists, comedians and architects—taken together, these profiles paint a beautiful picture of what happens when we pursue our passions and dreams.
Real You Incorporated
Author: Kaira Sturdivant Rouda
Publisher: John Wiley & Sons
ISBN: 1118045246
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Publisher: John Wiley & Sons
ISBN: 1118045246
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers. Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.