The Gallup Poll Monthly Index, 1965-1992

The Gallup Poll Monthly Index, 1965-1992 PDF Author: Gallup Organization
Publisher:
ISBN:
Category : Gallup poll monthly
Languages : en
Pages : 59

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The Gallup Poll Monthly Index, 1965-1992

The Gallup Poll Monthly Index, 1965-1992 PDF Author: Gallup Organization
Publisher:
ISBN:
Category : Gallup poll monthly
Languages : en
Pages : 59

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Book Description


The Gallup poll monthly index, 1965-1990

The Gallup poll monthly index, 1965-1990 PDF Author: Gallup Organization
Publisher:
ISBN:
Category : Gallup poll monthly
Languages : en
Pages : 42

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The Gallup Poll Monthly Index, 1965-1994

The Gallup Poll Monthly Index, 1965-1994 PDF Author: Gallup Organization
Publisher:
ISBN:
Category : Gallup poll monthly
Languages : en
Pages : 70

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The Gallup Poll Monthly Index, 1965-1991

The Gallup Poll Monthly Index, 1965-1991 PDF Author: Gallup Organization
Publisher:
ISBN:
Category : Gallup poll monthly
Languages : en
Pages : 52

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The Gallup Poll Monthly Index, 1965-1993

The Gallup Poll Monthly Index, 1965-1993 PDF Author:
Publisher:
ISBN:
Category : Gallup poll monthly
Languages : en
Pages : 64

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The Gallup Poll Monthly Index, 1965-1995

The Gallup Poll Monthly Index, 1965-1995 PDF Author: Leslie C. McAneny
Publisher:
ISBN:
Category : Gallup opinion index
Languages : en
Pages : 86

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The Gallup Poll Monthly

The Gallup Poll Monthly PDF Author:
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 296

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Statistical Reference Index

Statistical Reference Index PDF Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 986

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The Improbable First Century of Cosmopolitan Magazine

The Improbable First Century of Cosmopolitan Magazine PDF Author: James Landers
Publisher: University of Missouri Press
ISBN: 0826272339
Category : Language Arts & Disciplines
Languages : en
Pages : 369

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Book Description
Today, monthly issues of Cosmopolitan magazine scream out to readers from checkout counters and newsstands. With bright covers and bold, sexy headlines, this famous periodical targets young, single women aspiring to become the quintessential “Cosmo girl.” Cosmopolitan is known for its vivacious character and frank, explicit attitude toward sex, yet because of its reputation, many people don’t realize that the magazine has undergone many incarnations before its current one, including family literary magazine and muckraking investigative journal, and all are presented in The Improbable First Century of Cosmopolitan Magazine. The book boasts one particularly impressive contributor: Helen Gurley Brown herself, who rarely grants interviews but spoke and corresponded with James Landers to aid in his research. When launched in 1886, Cosmopolitan was a family literary magazine that published quality fiction, children’s stories, and homemaking tips. In 1889 it was rescued from bankruptcy by wealthy entrepreneur John Brisben Walker, who introduced illustrations and attracted writers such as Mark Twain, Willa Cather, and H. G. Wells. Then, when newspaper magnate William Randolph Hearst purchased Cosmopolitan in 1905, he turned it into a purveyor of exposé journalism to aid his personal political pursuits. But when Hearst abandoned those ambitions, he changed the magazine in the 1920s back to a fiction periodical featuring leading writers such as Theodore Dreiser, Sinclair Lewis, and William Somerset Maugham. His approach garnered success by the 1930s, but poor editing sunk Cosmo’s readership as decades went on. By the mid-1960s executives considered letting Cosmopolitan die, but Helen Gurley Brown, an ambitious and savvy businesswoman, submitted a plan for a dramatic editorial makeover. Gurley Brown took the helm and saved Cosmopolitan by publishing articles about topics other women’s magazines avoided. Twenty years later, when the magazine ended its first century, Cosmopolitan was the profit center of the Hearst Corporation and a culturally significant force in young women’s lives. The Improbable First Century of Cosmopolitan Magazine explores how Cosmopolitan survived three near-death experiences to become one of the most dynamic and successful magazines of the twentieth century. Landers uses a wealth of primary source materials to place this important magazine in the context of history and depict how it became the cultural touchstone it is today. This book will be of interest not only to modern Cosmo aficionadas but also to journalism students, news historians, and anyone interested in publishing.

The Public Opinion Process

The Public Opinion Process PDF Author: Irving Crespi
Publisher: Routledge
ISBN: 1136684891
Category : Language Arts & Disciplines
Languages : en
Pages : 209

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Book Description
What is public opinion? How can we best study it? This work presents a "process model" that answers these questions by defining public opinion in a way that also identifies an approach to studying it. The model serves as a framework into which the findings of empirical research are integrated, producing a comprehensive understanding of public opinion that encompasses the congeries of middle-range theories that have emerged from empirical research. The three-dimensional process model--and the way it is explicated--satisfies the diverse and sometimes divergent needs and interests of political scientists, sociologists, social psychologists, and communication specialists who study public opinion. This is achieved by clearly differentiating and interrelating the following: * individual opinions--the judgmental outcomes of a process in which attitudinal systems--comprised of beliefs, values/interests, and feelings--function as intervening variables that direct and structure perceptions of public issues; * collective opinions--the outcomes of communication from which mutual awareness emerges and that integrate separate individual opinions into a significant social force; and * political roles of collective and individual opinions--the outcomes of the extent to which collective and individual opinions have achieved legitimacy as the basis for governing a people. DON'T USE THIS PARAGRAPH FOR GENERAL CATALOGS... Each dimension of the model has its corresponding subprocess: transactions between individuals and their environments, communications among individuals and collectives, and political legitimation of public opinion. Since the process model is -- by definition -- interactional, none of the three dimensions has theoretical or sequential priority over the others. Instead of treating the psychological, political, and sociological aspects of public opinion as separate stages of an unidirectional process, the three aspects are modeled as dimensions of a complex, ongoing system in continuous interaction with each other. This conceptualization satisfies the need for a truly interdisciplinary theory in that it demands that each dimension be studied in terms of its defining sub-process. It also avoids the twin errors of reductionism and reification in the study of public opinion.