The Future-Proof Marketing Playbook PDF Download
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Author: Tim Hickle
Publisher:
ISBN: 9780692803837
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Tired of chasing algorithms or new social networks? This playbook teaches you how to build a marketing presence that a Google algorithm update can't break.
Author: Tim Hickle
Publisher:
ISBN: 9780692803837
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Tired of chasing algorithms or new social networks? This playbook teaches you how to build a marketing presence that a Google algorithm update can't break.
Author: Kevin Getch
Publisher: Lioncrest Publishing
ISBN: 9781544504155
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
As an entrepreneur, you're expected to know how to market your business, but the truth is marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence, it's easier than ever to know how you can reach your customer with the right message at the right time. However, the increasing fragmentation and complexity is daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts. In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You'll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what's actually driving results. Kevin provides dozens of tools-many of them free-that will take you inside your customers' minds and enable you to build a winning strategy that can evolve along with your business.
Author: Adam Brotman
Publisher:
ISBN: 9781647829650
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI--and the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem." With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don't today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply. It's time to get ready for a brand-new world. Start here.
Author: Subba Rao Chaganti
Publisher: PharmaMed Press / BSP Books
ISBN: 9395039434
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!
Author: Kamal Bhatt
Publisher: FanatiXx Publication
ISBN:
Category : Fiction
Languages : en
Pages : 138
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Book Description
Based on 9 years of industry experience, this action-oriented "Digital Marketing Playbook" equips you with actionable strategies and essential tools to build a thriving online presence. It will help you master content creation, dominate SEO, and harness the power of data-driven marketing. Learn from real-world examples and insights to achieve explosive growth. This playbook serves as your roadmap to success, whether you're a student, building a personal brand or an entrepreneur looking to take your company to the next level.
Author: Peter L. Hirsch
Publisher: CreateSpace
ISBN: 9781484921999
Category : Business & Economics
Languages : en
Pages : 134
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Book Description
What follows in the pages ahead is the competitive advantage you have been searching for. Let's take a few things as assumptions. You already have a great product. Clearly, in today's competitive business environment, there is no substitute for excellence of product, executive leadership and staffing, as well as providing top-notch customer care. That's all the price of admission to the business ballpark. This book starts assuming those are in place. If they're not, put this book down and go back to the beginning. If they are, let's move forward. Consider this the new marketing of the 21st century. Every company wants to do the same thing. Build a good strong name, sell lots of goods or services and future proof the company. Future proofing your company means building a company name that allows you to immediately put a new product on the shelves and have people buy it because they trust the name. Nike has done their job well. They built the name with lots of great image ads, however very few actually focus on a specific shoe or product. While Nike has done it with big ad spending another shoe company has done it without the big media buys. Toms, the start up shoe company who basically took Asian workers soft shoes and put them on the feet of men and women in some of the most trendy and fashionable neighborhoods in America, selling them for $40 and up a pair. We hear this about Toms all the time: "I don't wear these shoes because they look beautiful or they are the best things for my feet. I wear them because I like what the company is about." Basically consumers feel good about the fact that they have a pair or Toms on their feet. Why? Because the shoes are a symbol of good social conscience and people are proud to display the symbol. Toms tiny ad campaign has been based on their corporate giving program- a pair of shoes to a kid who would otherwise not have shoes for every pair you buy. One for one. People will support your company if they really know you're doing the right thing. That's what a successful corporate image is about for the future. And the world is watching and talking about you if you do the right thing. That's the best advertising you can hope for. But guess what. The world is also watching if you do the wrong thing. And that news spreads just as fast or faster. This is the future of marketing, so embrace it and create a sustainable image, brand and company. The world is heading in this direction. Companies that do not follow along will be guilty of marketing malpractice.
Author: John Zagula
Publisher: Penguin
ISBN: 1440684979
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
Author: Thomas J. Donohoe
Publisher: Koehler Books
ISBN: 9781633939509
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
Author: Alvin Aw
Publisher: Partridge Publishing Singapore
ISBN: 154375208X
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.
Author: Troy Hazard
Publisher: John Wiley & Sons
ISBN: 0470918470
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
After years as a consultant to some of the world's biggest brands and having owned ten companies himself, Troy Hazard has learned crucial lessons on predicting potential business issues before you experience them. Now Troy offers you the skills to prepare your business for a better future. Along with his stories of what works, he also shares his experiences of what doesn't work. With a mix of entertaining real life extracts, client case studies, and personal experiences, Future Proofing Your Business offers potent and refined tools that have been road tested in real-world situations and aren't taught in business school. Learn how to turn obstacles into opportunities Break down business barriers created by bad belief systems Develop powerful leadership skills through stronger personal awareness Know if you're driving your business into the future or into the ground Discover how to make change a consciousness not just an action. Understand your future through a greater understanding of yourself All through the author's extensive experience in his own companies and as a consultant for major world brands Troy’s philosophy on how to future-proof your business is anchored in one core belief: "Business happens in cycles. Your ability to manage these cycles successfully lies in how you interpret information from the past and deal with it in the present, to be more resilient through cycles of the future." Troy Hazard (San Diego CA.; www.troyhazard.com) has founded and nurtured ten businesses over two decades, turned around businesses that were experiencing enormous losses, and consulted to countless successful companies around the world. These business talents earned him international respect, so much so that he was elected by the world's foremost business leaders for the role of Global President of the Entrepreneurs' Organization. For over a decade Troy has been a host and regular guest on many national television and radio shows as a business commentator and a feature writer for magazines. More recently he has become a regular voice of authority on The Biz Television Network, the CBS Talk Radio Network, and the Business Talk Radio Network, and is a regular writer in publications across the country.