The Evolution of Market Structure in the North American Newsprint Paper Industry, 1870 to 1970 PDF Download
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Author: Bret Stanton McMurran
Publisher:
ISBN:
Category : Newsprint
Languages : en
Pages : 780
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Author: Bret Stanton McMurran
Publisher:
ISBN:
Category : Newsprint
Languages : en
Pages : 780
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Book Description
Author: Dale A. Stirling
Publisher: Scarecrow Press
ISBN: 0810867028
Category : Nature
Languages : en
Pages : 324
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Book Description
With a view toward the heritage of North American Industry, A Bibliographic Guide to North American Industry: History, Health, and Hazardous Waste provides recommended readings in historical and contemporary literature related to the origins of specific industries, the health and safety issues they face, and how they manage waste and prevent pollution. It encompasses three areas of industry that are critical to understanding the whole of industry: historical development, protection of worker health, and management of associated hazardous substances and materials. This publication serves the reference needs of researchers examining issues of historical development of industry, worker exposure to hazardous substances and materials, and historic and contemporary management of hazardous wastes. The book is unique in using the North American Industrial Classification System as a framework for organizing bibliographic entries. Attorneys, historians, economists, and all others interested in historical and contemporary issues facing North American industry find here a useful and important resource.
Author: Thomas Heinrich
Publisher: Ohio State University Press
ISBN: 0814209769
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 1246
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Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 620
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Article abstracts and citations of reviews and dissertations covering the United States and Canada.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 686
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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 1252
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Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 728
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Author: Union for Radical Political Economics
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 12
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Author: Xerox University Microfilms
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 832
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