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Author: Proctor Tony
Publisher:
ISBN: 9788120312074
Category :
Languages : en
Pages : 222
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Book Description
Author: Proctor Tony
Publisher:
ISBN: 9788120312074
Category :
Languages : en
Pages : 222
Get Book Here
Book Description
Author: Tony Proctor
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Done right, management is one of the world's most creative professions. Here are the proven techniques you need to become a more creative manager. Learn how to identify problems and define them in ways that are most likely to lead to creative solutions. Learn new techniques for generating more and better ideas. Everything you need to know is here in this book.
Author: Tony Proctor
Publisher: Routledge
ISBN: 1134282834
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include: * blocks to creativity and how to overcome them * key techniques including lateral thinking, morphological analysis and synectics * computer-assisted problem solving * increased coverage of group problem-solving techniques and paradigm shift. As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
Author: John Cleese
Publisher: Crown
ISBN: 0385348282
Category : Self-Help
Languages : en
Pages : 68
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Book Description
The legendary comedian, actor, and writer of Monty Python, Fawlty Towers, and A Fish Called Wanda fame shares his key ideas about creativity: that it’s a learnable, improvable skill. “Many people have written about creativity, but although they were very, very clever, they weren't actually creative. I like to think I'm writing about it from the inside.”—John Cleese You might think that creativity is some mysterious, rare gift—one that only a few possess. But you’d be wrong. As John Cleese shows in this short, practical, and often amusing guide, creativity is a skill that anyone can acquire. Drawing on his lifelong experience as a writer, Cleese shares his insights into the nature of creativity and offers advice on how to get your own inventive juices flowing. What do you need to do to get yourself in the right frame of mind? When do you know that you’ve come up with an idea that might be worth pursuing? What should you do if you think you’ve hit a brick wall? We can all be more creative. John Cleese shows us how.
Author: Barbara Townley
Publisher: Cambridge University Press
ISBN: 9780521518536
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.
Author: A. Styhre
Publisher: Springer
ISBN: 0230505570
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved. The first part of the book critically reviews the literature on creativity. The second half explores the management of organizational creativity in the pharmaceutical industry. Here issues such as technology, cognition and leadership are introduced as central resources and practices in the management of organizational creativity and innovation. The research is based on management practices in four companies, all of whom have demonstrated a significant ability to exploit their organizational creativity.
Author: Prabhu TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Architecture
Languages : en
Pages : 108
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Book Description
Management is also regarded as art because they both share similar characteristics. A look at the definition of art and you will understand how close both of them are. “Art is a systematic body of knowledge that requires creativity and skill. An artist also needs constant practice to become perfect or reach a certain level of perfection considered acceptable”. However, the point here is art needs to be expressed by a real person. One cannot learn and not apply knowledge gained in his or her artistic work. In other words, an individual or specific person must use his skills and creativity to produce something impressive. Once the basic principles are learned, students will then be required to take them further and also mix with their creativity to produce something visible. It is also out of place to call someone an artist when he or she has never created anything. Features that Makes Management an Art: These are features of art that apply to management. It clearly shows that calling it art is not out of place. 1. Use of Theoretical Knowledge Art is learned and applied. The learning process comes before the application. There is a vast amount of resources to learn and develop industry knowledge on art which includes study materials and books available to help artists acquire a better understanding and deliver quality output. However, the same thing applies to management. There is theoretical knowledge acquired through learning. In other words, managers can learn about management operations and principles provided in study materials. It’s also a feature in art. 2. Personalized Application One can learn and acquire theoretical knowledge while studying art, but it doesn’t end there. The knowledge gained must be applied efficiently to yield results. And as a result, every artist is expected to possess personal skills and creativity so he or she can put the knowledge gained to good use. Even when two or more artists learn the same thing, their creativity and skills will determine how well they will end up using the knowledge gained. The same thing applies to management. Learning management principles and theories isn’t enough. One needs to have the required skills and creativity to use the knowledge gained to achieve positive results. As with art, two or more managers can learn the same thing, but the result produced might be different because of their skill and creativity. 3. Practice and Creativity Every artist needs constant practice to reach perfection. Without regular training, the artist in question will also not improve. After learning their theoretical aspect, the artist can work on the practicals to attain perfection. What about management? Does practice count? The answer is yes. A manager by certification will not go far without practicing or securing a managerial role. Those management principles learned, in theory, must be put to practice. Applied with creativity, the manager can identify areas he or she needs to develop and work on accordingly. So, training is essential in art and management. Hence management is an art because they both have the same feature.
Author: José-Rodrigo Córdoba-Pachón
Publisher: Routledge
ISBN: 1351012738
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
For over a century, creativity has unfolded as a valuable field of knowledge. Emerging from disciplines like psychology, management and education, the field of creativity is making strides in others including the arts and engineering. Research and education in this field helped it establish an identity as evidenced by a growing number of courses and specialised journals. However, this progress has come with a price. In a domain like management, institutionalisation of creativity in learning, research and practice has left creativity subordinated to concerns with standardisation, employability and economic growth. Values like personal fulfilment, uncertainty, improvement and connectedness which could characterise systemic views on creativity need to be rescued to promote more and inclusive dialogue between creativity stakeholders. The author aims to recover the importance of creativity as a systemic phenomenon and explores how applied systems thinking, or AST, can further support creativity. This demonstrates how creative efforts could be directed to improve quality of life for individuals as well as their environments. The book uses the systems idea as an enquiring device to bring together different actors to promote refl ection and action about creative possibilities. The chapters offer conceptualisations, applications and refl ections of systems ideas to help readers make sense of the field of creativity in academia and elsewhere. Complemented by the author’s own personal, conceptual and practical journey, the insights of the book will act as a vital toolkit for management researchers, career-driven students, practitioners and all creators to define and pursue creative ideas and thrive through their journeys to benefit themselves, other people and organisations.
Author: Steven H. Kim
Publisher: Oxford University Press, USA
ISBN: 0195060172
Category : Creative ability in business
Languages : en
Pages : 145
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Book Description
This unique book explores the nature of challenging problems and describes the creative techniques for addressing them. It is particularly relevant for problems that admit no obvious solution, whether they concern scientific knowledge, technology, the arts, or social situations.
Author: David Millán Planelles
Publisher: Routledge
ISBN: 1000472485
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides.
