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Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 246
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Book Description
Author: Edward L. Bernays
Publisher:
ISBN:
Category : Public relations
Languages : en
Pages : 246
Get Book Here
Book Description
Author: Edward Bernays
Publisher: Ig Publishing
ISBN: 9781632462046
Category :
Languages : en
Pages :
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Book Description
Author: William Graebner
Publisher: Madison, Wis. : University of Wisconsin Press
ISBN:
Category : History
Languages : en
Pages : 284
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Book Description
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Edward S. Herman
Publisher: Pantheon
ISBN: 0307801624
Category : Social Science
Languages : en
Pages : 482
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Book Description
A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
Author: David Klooz
Publisher: David Klooz
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 216
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Book Description
There are many people and many authors who believe that civilization, mankind or our species has amnesia. I do not believe this. I believe we have been lied to since the beginning of recorded history and even before that. The first half of this book is about our four previous civilizations, and the ‘out of place artifacts’ and knowledge that has been hidden, debunked, lost or forgotten, such as the giant skeletons recorded in most newspapers in the 19th century, recorded Indian Vimanas that flew powered by a spinning plasma engines in 7,000 BCE, as well as flying ‘Aeros’ in Bavaria and the Western United States. It is about the Cro-Magnon giants of the Atlantean civilization escaping to the area of the Caucasus Mountains, Northern Africa, the Canary Islands and the East Coast of the Americas during the Solar System cataclysm in 10,900 BCE. It is about that same tall Atlantean Aryan (Iranian) race with blue eyes and red and blonde hair that migrated from the Caucasus mountains and became the ruling class from China to Egypt. It is also the story of the stealing, destroying, hiding and perverting the occult and lost knowledge of the ‘Brotherhood’ by the High-priests of Egypt, known as the Scarlet Council, so that only they could control who could become part of their ‘New Brotherhood’. That ancient knowledge was also perverted by the addition of the Jewish Kabbalah, a mixture of alchemy, numerology, gematria and magic, as well as, by the Alumbrados, an emerging occult movement founded by Spanish Marranos. The members were baptized Jews who secretly kept their Telmudic faith. Also, the Khazars, Krypto Jews from near the Black Sea, with their knowledge of Babylonian black magic and money magic perverted the Mysteries. This confusing jumble was added to the existing Egyptian Osiris-Isis-Horus Cult, which was the basis of Freemasonry, which was infiltrated by Adam Weishaupt and his 2000 members, along with the Jesuits and the Vatican. This became the ‘New Illuminati’. Finally, it is about the control of the masses by religion and by the alchemy of social engineering to manipulate the masses through disinformation, brainwashing, and the fear of terror. It uses mass death rituals like 9/11 and public assassination rituals such as that of JFK for shock value. The use of this alchemical social engineering is used in the engineering of consent in order to ‘protect’ the masses from the terror and hopelessness, that the ‘Brotherhood’, itself, has created. This culture of control can also be seen by the use of political correctness, the additional attempts to limit free speech and the creation of hopelessness, mistrust and eugenics by lockdowns, masks, quarantines, and forced use of untested injections. Remember the Nuremberg Code and Never Again? That was a lie, as well. We are living it that lie.
Author: Philip Kosky
Publisher: Academic Press
ISBN: 0123859190
Category : Technology & Engineering
Languages : en
Pages : 464
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Book Description
Winner in its first edition of the Best New Undergraduate Textbook by the Professional and Scholarly Publishing Division of the American Association of Publishers (AAP), Kosky, et al is the first text offering an introduction to the major engineering fields, and the engineering design process, with an interdisciplinary case study approach. It introduces the fundamental physical, chemical and material bases for all engineering work and presents the engineering design process using examples and hands-on projects. Organized in two parts to cover both the concepts and practice of engineering: Part I, Minds On, introduces the fundamental physical, chemical and material bases for all engineering work while Part II, Hands On, provides opportunity to do design projects An Engineering Ethics Decision Matrix is introduced in Chapter 1 and used throughout the book to pose ethical challenges and explore ethical decision-making in an engineering context Lists of "Top Engineering Achievements" and "Top Engineering Challenges" help put the material in context and show engineering as a vibrant discipline involved in solving societal problems New to this edition: Additional discussions on what engineers do, and the distinctions between engineers, technicians, and managers (Chapter 1) New coverage of Renewable Energy and Environmental Engineering helps emphasize the emerging interest in Sustainable Engineering New discussions of Six Sigma in the Design section, and expanded material on writing technical reports Re-organized and updated chapters in Part I to more closely align with specific engineering disciplines new end of chapter excercises throughout the book
Author: Menghe Miao
Publisher: Woodhead Publishing
ISBN: 0081018851
Category : Technology & Engineering
Languages : en
Pages : 546
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Book Description
Engineering of High-Performance Textiles discusses the fiber-to-fabric engineering of various textile products. Each chapter focuses on practical guidelines and approaches for common issues in textile research and development. The book discusses high-performance fibers and yarns before presenting the engineering fabrics and architectures needed for particular properties required of high-performance textiles. Properties covered include moisture absorption, pilling resistant knitwear, fire retardant fabrics, camouflage fabrics, insect repellent fabrics, filtration, and many more. Coordinated by two highly distinguished editors, this book is a practical resource for all those engaged in textile research, development and production, for both traditional and new-generation textile products, and for academics involved in research into textile science and technology. - Offers a range of perspectives on high-performance textiles from an international team of authors with diverse expertise in academic research, textile development and manufacture - Provides systematic and comprehensive coverage of the topic from fabric construction, through product development, to the range of current and potential applications that exploit high-performance textile technology - Led by two high-profile editors with many years' experience in engineering high-performance textiles
Author: Gavin Towler
Publisher: Elsevier
ISBN: 0080966608
Category : Technology & Engineering
Languages : en
Pages : 1321
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Book Description
Chemical Engineering Design, Second Edition, deals with the application of chemical engineering principles to the design of chemical processes and equipment. Revised throughout, this edition has been specifically developed for the U.S. market. It provides the latest US codes and standards, including API, ASME and ISA design codes and ANSI standards. It contains new discussions of conceptual plant design, flowsheet development, and revamp design; extended coverage of capital cost estimation, process costing, and economics; and new chapters on equipment selection, reactor design, and solids handling processes. A rigorous pedagogy assists learning, with detailed worked examples, end of chapter exercises, plus supporting data, and Excel spreadsheet calculations, plus over 150 Patent References for downloading from the companion website. Extensive instructor resources, including 1170 lecture slides and a fully worked solutions manual are available to adopting instructors. This text is designed for chemical and biochemical engineering students (senior undergraduate year, plus appropriate for capstone design courses where taken, plus graduates) and lecturers/tutors, and professionals in industry (chemical process, biochemical, pharmaceutical, petrochemical sectors). New to this edition: - Revised organization into Part I: Process Design, and Part II: Plant Design. The broad themes of Part I are flowsheet development, economic analysis, safety and environmental impact and optimization. Part II contains chapters on equipment design and selection that can be used as supplements to a lecture course or as essential references for students or practicing engineers working on design projects. - New discussion of conceptual plant design, flowsheet development and revamp design - Significantly increased coverage of capital cost estimation, process costing and economics - New chapters on equipment selection, reactor design and solids handling processes - New sections on fermentation, adsorption, membrane separations, ion exchange and chromatography - Increased coverage of batch processing, food, pharmaceutical and biological processes - All equipment chapters in Part II revised and updated with current information - Updated throughout for latest US codes and standards, including API, ASME and ISA design codes and ANSI standards - Additional worked examples and homework problems - The most complete and up to date coverage of equipment selection - 108 realistic commercial design projects from diverse industries - A rigorous pedagogy assists learning, with detailed worked examples, end of chapter exercises, plus supporting data and Excel spreadsheet calculations plus over 150 Patent References, for downloading from the companion website - Extensive instructor resources: 1170 lecture slides plus fully worked solutions manual available to adopting instructors
Author: Robert Lanza
Publisher: Elsevier
ISBN: 008053967X
Category : Science
Languages : en
Pages : 1039
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Book Description
The opportunity that tissue engineering provides for medicine is extraordinary. In the United States alone, over half-a-trillion dollars are spent each year to care for patients who suffer from tissue loss or dysfunction. Although numerous books and reviews have been written on tissue engineering, none has been as comprehensive in its defining of the field. Principles of Tissue Engineering combines in one volume the prerequisites for a general understanding of tissue growth and development, the tools and theoretical information needed to design tissues and organs, as well as a presentation of applications of tissue engineering to diseases affecting specific organ systems. The first edition of the book, published in 1997, is the definite reference in the field. Since that time, however, the discipline has grown tremendously, and few experts would have been able to predict the explosion in our knowledge of gene expression, cell growth and differentiation, the variety of stem cells, new polymers and materials that are now available, or even the successful introduction of the first tissue-engineered products into the marketplace. There was a need for a new edition, and this need has been met with a product that defines and captures the sense of excitement, understanding and anticipation that has followed from the evolution of this fascinating and important field.Key Features* Provides vast, detailed analysis of research on all of the major systems of the human body, e.g., skin, muscle, cardiovascular, hematopoietic, and nerves* Essential to anyone working in the field* Educates and directs both the novice and advanced researcher* Provides vast, detailed analysis of research with all of the major systems of the human body, e.g. skin, muscle, cardiovascular, hematopoietic, and nerves* Has new chapters written by leaders in the latest areas of research, such as fetal tissue engineering and the universal cell* Considered the definitive reference in the field* List of contributors reads like a "who's who" of tissue engineering, and includes Robert Langer, Joseph Vacanti, Charles Vacanti, Robert Nerem, A. Hari Reddi, Gail Naughton, George Whitesides, Doug Lauffenburger, and Eugene Bell, among others
