Author: Julie Murphy
Publisher: Julie Murphy Casserly
ISBN: 0980113385
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The Emotion Behind Money is laced throughout with engaging and relatable anecdotes from the author's personal experiences, from childhood to present, and from the examples of others. Nonjudgmental and empathetic, Ms. Murphy Casserly's voice is warm and engaging. Genuinely interested in the reader's financial well-being, she clearly has the gift of natural insight, and can read people and their monetary situations instantly. In the intake or "discovery" process, she explains, "you have to lead people to uncover the emotional numbers first, and then get to the tactical or financial numbers. Once you have clarity about your personal mission, vision, values and goals and what emotions are triggered underneath, you can begin to get into the hard-core financial planning details that involve your core assets and liabilities, and use these as a launching pad to create a vibrant new relationship to money that will take you where you want and need to go for the rest of your life." Book jacket.
The Emotion Behind Money
Author: Julie Murphy
Publisher: Julie Murphy Casserly
ISBN: 0980113385
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The Emotion Behind Money is laced throughout with engaging and relatable anecdotes from the author's personal experiences, from childhood to present, and from the examples of others. Nonjudgmental and empathetic, Ms. Murphy Casserly's voice is warm and engaging. Genuinely interested in the reader's financial well-being, she clearly has the gift of natural insight, and can read people and their monetary situations instantly. In the intake or "discovery" process, she explains, "you have to lead people to uncover the emotional numbers first, and then get to the tactical or financial numbers. Once you have clarity about your personal mission, vision, values and goals and what emotions are triggered underneath, you can begin to get into the hard-core financial planning details that involve your core assets and liabilities, and use these as a launching pad to create a vibrant new relationship to money that will take you where you want and need to go for the rest of your life." Book jacket.
Publisher: Julie Murphy Casserly
ISBN: 0980113385
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The Emotion Behind Money is laced throughout with engaging and relatable anecdotes from the author's personal experiences, from childhood to present, and from the examples of others. Nonjudgmental and empathetic, Ms. Murphy Casserly's voice is warm and engaging. Genuinely interested in the reader's financial well-being, she clearly has the gift of natural insight, and can read people and their monetary situations instantly. In the intake or "discovery" process, she explains, "you have to lead people to uncover the emotional numbers first, and then get to the tactical or financial numbers. Once you have clarity about your personal mission, vision, values and goals and what emotions are triggered underneath, you can begin to get into the hard-core financial planning details that involve your core assets and liabilities, and use these as a launching pad to create a vibrant new relationship to money that will take you where you want and need to go for the rest of your life." Book jacket.
Tapping Into Wealth
Author: Margaret M. Lynch
Publisher: TarcherPerigee
ISBN: 0399168826
Category : Business & Economics
Languages : en
Pages : 258
Book Description
EFT (Emotional Freedom Techniques), also known as Tapping, has become a popular tool for realizing goals. For many of us, one of our main aspirations is to flourish in our careers and, by extension, in our finances. Yet limiting beliefs and fears keep people stuck in their current financial states. EFT uses the fingertips to tap on acupuncture points while emotionally tuning into negative attitudes and past experiences, allowing people to transform their thoughts and feelings. Margaret M. Lynch teaches people how to harness the power of Tapping to identify and clear blocks to prosperity. Book jacket.
Publisher: TarcherPerigee
ISBN: 0399168826
Category : Business & Economics
Languages : en
Pages : 258
Book Description
EFT (Emotional Freedom Techniques), also known as Tapping, has become a popular tool for realizing goals. For many of us, one of our main aspirations is to flourish in our careers and, by extension, in our finances. Yet limiting beliefs and fears keep people stuck in their current financial states. EFT uses the fingertips to tap on acupuncture points while emotionally tuning into negative attitudes and past experiences, allowing people to transform their thoughts and feelings. Margaret M. Lynch teaches people how to harness the power of Tapping to identify and clear blocks to prosperity. Book jacket.
The Emotion Behind Money Workbook
Author: Julie Murphy
Publisher:
ISBN: 9780578837628
Category :
Languages : en
Pages : 192
Book Description
Are you tired of feeling as if your finances control your life? Are you ready to make peace with money once and for all? In the nine years since I started my wealth management practice, I've guided thousands of people through the process of financial healing. I can tell you without reservation that healing your relationship with money will illuminate the path to financial abundance and inner peace. By reading my book The Emotion Behind Money: Building Wealth from the Inside Out and completing the exercises in this workbook, you will finally process the emotions you associate with money and discover how to create harmony and balance in every aspect of your life. My book and this workbook guide you through each step of the process toward financial health. The first step is to unplug from the outside world and focus inward, on your authentic self and the Inner Wealth you naturally possess. The second step is to define your dreams, desires and passions, so that you know what you really want out of life. Finally, you must create a Personal Navigation Route. This plan will get you from where you are to where you want to go. And I'll be with you every step of the way. Before we begin, I encourage you to acknowledge your inner critic-you know, the little voice that insists your dreams are silly and your emotions unwarranted. As you read The Emotion Behind Money and complete the pages in this workbook, your inner critic is bound to pop up from time to time, insisting that you're incapable of solving your money problems. Make a habit of countering any critical thoughts you might have with supportive statements, such as, "Wow, I've spent so many years feeling this way. No wonder money issues are so painful for me," or "I'm choosing to think about this issue in a new way this time." Positive thoughts like these help heal the emotional wounds that prevent us from living the lives we really want. The exercises in this workbook move chronologically through my book The Emotion Behind Money. Some of the workbook pages correspond directly with exercises in the book and give you the space and the support you need to complete them. The workbook also contains many additional exercises not found in the book. It's time now to take your first steps toward discovering your authentic life. It's an exciting time to be you!
Publisher:
ISBN: 9780578837628
Category :
Languages : en
Pages : 192
Book Description
Are you tired of feeling as if your finances control your life? Are you ready to make peace with money once and for all? In the nine years since I started my wealth management practice, I've guided thousands of people through the process of financial healing. I can tell you without reservation that healing your relationship with money will illuminate the path to financial abundance and inner peace. By reading my book The Emotion Behind Money: Building Wealth from the Inside Out and completing the exercises in this workbook, you will finally process the emotions you associate with money and discover how to create harmony and balance in every aspect of your life. My book and this workbook guide you through each step of the process toward financial health. The first step is to unplug from the outside world and focus inward, on your authentic self and the Inner Wealth you naturally possess. The second step is to define your dreams, desires and passions, so that you know what you really want out of life. Finally, you must create a Personal Navigation Route. This plan will get you from where you are to where you want to go. And I'll be with you every step of the way. Before we begin, I encourage you to acknowledge your inner critic-you know, the little voice that insists your dreams are silly and your emotions unwarranted. As you read The Emotion Behind Money and complete the pages in this workbook, your inner critic is bound to pop up from time to time, insisting that you're incapable of solving your money problems. Make a habit of countering any critical thoughts you might have with supportive statements, such as, "Wow, I've spent so many years feeling this way. No wonder money issues are so painful for me," or "I'm choosing to think about this issue in a new way this time." Positive thoughts like these help heal the emotional wounds that prevent us from living the lives we really want. The exercises in this workbook move chronologically through my book The Emotion Behind Money. Some of the workbook pages correspond directly with exercises in the book and give you the space and the support you need to complete them. The workbook also contains many additional exercises not found in the book. It's time now to take your first steps toward discovering your authentic life. It's an exciting time to be you!
My Money My Way
Author: Kumiko Love
Publisher: Penguin
ISBN: 0593418859
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Does fear and insecurity keep you from looking at your bank account? Is your financial anxiety holding you captive? You don’t have to stress about money anymore. YOU can take back control. As a newly divorced single mom making $24,000 per year and facing down $77,000 in debt, Kumiko Love worried constantly about money. She saw what other moms had—vacations, birthday parties, a house full of furniture—and felt ashamed that she and her son lived in a small apartment and ate dinner on the floor. Worse, when her feelings began to exhaust her, she binge-shopped, reasoning that she’d feel better after a trip to the mall. On the day she needed to pay for a McDonald’s ice cream cone without her credit card, she had an epiphany: Money is not the problem. Self-Doubt is the problem. Shame is the problem. Guilt is the problem. Society’s expectations for her are the problem. She is the solution. Once she reversed the negative thinking patterns pushing her toward decisions that didn’t serve her values or goals, her financial plan wrote itself. Now, she’s not only living debt-free in her dream home, which she paid for in cash, but she has spread her teachings around the world and helped countless women envision better lives for themselves and their families. Now, building on the lessons she’s taught millions as the founder of The Budget Mom, she shares a step by step plan for taking control back over your financial life—regardless of your level of income or your credit card balance. Through stories from navigating divorce to helping clients thrive through recessions, depression, eviction, layoffs and so much more, you will learn foundational practices such as: How to use your emotions to your financial advantage, instead of letting them control you How to create a budget based on your real life, not a life of self-denial How to create a motivating debt pay-off plan that makes you excited about your future, instead of fearing it My Money My Way will give you the tools to align your emotional health with your financial health—to let go of deprivation and embrace desire. Love’s paradigm-shifting system will teach you how to honor your unique personal values, driving emotions, and particular needs so that you can stop worrying about money and start living a financially fulfilled life.
Publisher: Penguin
ISBN: 0593418859
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Does fear and insecurity keep you from looking at your bank account? Is your financial anxiety holding you captive? You don’t have to stress about money anymore. YOU can take back control. As a newly divorced single mom making $24,000 per year and facing down $77,000 in debt, Kumiko Love worried constantly about money. She saw what other moms had—vacations, birthday parties, a house full of furniture—and felt ashamed that she and her son lived in a small apartment and ate dinner on the floor. Worse, when her feelings began to exhaust her, she binge-shopped, reasoning that she’d feel better after a trip to the mall. On the day she needed to pay for a McDonald’s ice cream cone without her credit card, she had an epiphany: Money is not the problem. Self-Doubt is the problem. Shame is the problem. Guilt is the problem. Society’s expectations for her are the problem. She is the solution. Once she reversed the negative thinking patterns pushing her toward decisions that didn’t serve her values or goals, her financial plan wrote itself. Now, she’s not only living debt-free in her dream home, which she paid for in cash, but she has spread her teachings around the world and helped countless women envision better lives for themselves and their families. Now, building on the lessons she’s taught millions as the founder of The Budget Mom, she shares a step by step plan for taking control back over your financial life—regardless of your level of income or your credit card balance. Through stories from navigating divorce to helping clients thrive through recessions, depression, eviction, layoffs and so much more, you will learn foundational practices such as: How to use your emotions to your financial advantage, instead of letting them control you How to create a budget based on your real life, not a life of self-denial How to create a motivating debt pay-off plan that makes you excited about your future, instead of fearing it My Money My Way will give you the tools to align your emotional health with your financial health—to let go of deprivation and embrace desire. Love’s paradigm-shifting system will teach you how to honor your unique personal values, driving emotions, and particular needs so that you can stop worrying about money and start living a financially fulfilled life.
Get Good with Money
Author: Tiffany the Budgetnista Aliche
Publisher: Rodale Books
ISBN: 0593232755
Category : Business & Economics
Languages : en
Pages : 370
Book Description
NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER • A ten-step plan for finding peace, safety, and harmony with your money—no matter how big or small your goals and no matter how rocky the market might be—by the inspiring and savvy “Budgetnista.” “No matter where you stand in your money journey, Get Good with Money has a lesson or two for you!”—Erin Lowry, bestselling author of the Broke Millennial series Tiffany Aliche was a successful pre-school teacher with a healthy nest egg when a recession and advice from a shady advisor put her out of a job and into a huge financial hole. As she began to chart the path to her own financial rescue, the outline of her ten-step formula for attaining both financial security and peace of mind began to take shape. These principles have now helped more than one million women worldwide save and pay off millions in debt, and begin planning for a richer life. Revealing this practical ten-step process for the first time in its entirety, Get Good with Money introduces the powerful concept of building wealth through financial wholeness: a realistic, achievable, and energizing alternative to get-rich-quick and over-complicated money management systems. With helpful checklists, worksheets, a tool kit of resources, and advanced advice from experts who Tiffany herself relies on (her “Budgetnista Boosters”), Get Good with Money gets crystal clear on the short-term actions that lead to long-term goals, including: • A simple technique to determine your baseline or “noodle budget,” examine and systemize your expenses, and lay out a plan that allows you to say yes to your dreams. • An assessment tool that helps you understand whether you have a “don't make enough” problem or a “spend too much” issue—as well as ways to fix both. • Best practices for saving for a rainy day (aka job loss), a big-ticket item (a house, a trip, a car), and money that can be invested for your future. • Detailed advice and action steps for taking charge of your credit score, maximizing bill-paying automation, savings and investing, and calculating your life, disability, and property insurance needs. • Ways to protect your beneficiaries' future, and ensure that your financial wishes will stand the test of time. An invaluable guide to cultivating good financial habits and making your money work for you, Get Good with Money will help you build a solid foundation for your life (and legacy) that’s rich in every way.
Publisher: Rodale Books
ISBN: 0593232755
Category : Business & Economics
Languages : en
Pages : 370
Book Description
NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER • A ten-step plan for finding peace, safety, and harmony with your money—no matter how big or small your goals and no matter how rocky the market might be—by the inspiring and savvy “Budgetnista.” “No matter where you stand in your money journey, Get Good with Money has a lesson or two for you!”—Erin Lowry, bestselling author of the Broke Millennial series Tiffany Aliche was a successful pre-school teacher with a healthy nest egg when a recession and advice from a shady advisor put her out of a job and into a huge financial hole. As she began to chart the path to her own financial rescue, the outline of her ten-step formula for attaining both financial security and peace of mind began to take shape. These principles have now helped more than one million women worldwide save and pay off millions in debt, and begin planning for a richer life. Revealing this practical ten-step process for the first time in its entirety, Get Good with Money introduces the powerful concept of building wealth through financial wholeness: a realistic, achievable, and energizing alternative to get-rich-quick and over-complicated money management systems. With helpful checklists, worksheets, a tool kit of resources, and advanced advice from experts who Tiffany herself relies on (her “Budgetnista Boosters”), Get Good with Money gets crystal clear on the short-term actions that lead to long-term goals, including: • A simple technique to determine your baseline or “noodle budget,” examine and systemize your expenses, and lay out a plan that allows you to say yes to your dreams. • An assessment tool that helps you understand whether you have a “don't make enough” problem or a “spend too much” issue—as well as ways to fix both. • Best practices for saving for a rainy day (aka job loss), a big-ticket item (a house, a trip, a car), and money that can be invested for your future. • Detailed advice and action steps for taking charge of your credit score, maximizing bill-paying automation, savings and investing, and calculating your life, disability, and property insurance needs. • Ways to protect your beneficiaries' future, and ensure that your financial wishes will stand the test of time. An invaluable guide to cultivating good financial habits and making your money work for you, Get Good with Money will help you build a solid foundation for your life (and legacy) that’s rich in every way.
The Art of Money
Author: Bari Tessler
Publisher: National Geographic Books
ISBN: 1941529208
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Learn everything you need to know about money management with this approachable guide to tackling financial fears and challenges with confidence, mindfulness, and self-compassion Is one of the most challenging relationships in your life the one you have with your money? Do you talk about everything, except finances? Do you make shopping decisions based on your emotions, rather than your budget or big-picture goals? Bari Tessler is here to help! This is the book your money–savvy best friend, therapist, and accountant would write if they could. It’s the book about money for people who don’t even want to think about money, until the arrival of that inevitable day when we all realize we must come to terms with this thing called money. Everyone has pain and challenges, strengths and dreams about money, and many of us mix profound shame into that relationship. In The Art of Money, Bari Tessler offers an integrative approach that creates the real possibility of “money healing,” using our relationship with money as a gateway to self–awareness and a training ground for compassion, confidence, and self–worth. Tessler’s gentle techniques weave together emotional depth, big picture visioning, and refreshingly accessible, nitty–gritty money practices that will help anyone transform their relationship with money and, in so doing, transform their life. As Bari writes, “When we dare to speak the truth about money, amazing healing begins.”
Publisher: National Geographic Books
ISBN: 1941529208
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Learn everything you need to know about money management with this approachable guide to tackling financial fears and challenges with confidence, mindfulness, and self-compassion Is one of the most challenging relationships in your life the one you have with your money? Do you talk about everything, except finances? Do you make shopping decisions based on your emotions, rather than your budget or big-picture goals? Bari Tessler is here to help! This is the book your money–savvy best friend, therapist, and accountant would write if they could. It’s the book about money for people who don’t even want to think about money, until the arrival of that inevitable day when we all realize we must come to terms with this thing called money. Everyone has pain and challenges, strengths and dreams about money, and many of us mix profound shame into that relationship. In The Art of Money, Bari Tessler offers an integrative approach that creates the real possibility of “money healing,” using our relationship with money as a gateway to self–awareness and a training ground for compassion, confidence, and self–worth. Tessler’s gentle techniques weave together emotional depth, big picture visioning, and refreshingly accessible, nitty–gritty money practices that will help anyone transform their relationship with money and, in so doing, transform their life. As Bari writes, “When we dare to speak the truth about money, amazing healing begins.”
Happy Money
Author: Elizabeth Dunn
Publisher: Simon and Schuster
ISBN: 1476740704
Category : Business & Economics
Languages : en
Pages : 224
Book Description
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?
Publisher: Simon and Schuster
ISBN: 1476740704
Category : Business & Economics
Languages : en
Pages : 224
Book Description
If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?
Money
Author: Jacob Goldstein
Publisher: Hachette Books
ISBN: 0316417181
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The co-host of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs. Money only works because we all agree to believe in it. In Money, Jacob Goldstein shows how money is a useful fiction that has shaped societies for thousands of years, from the rise of coins in ancient Greece to the first stock market in Amsterdam to the emergence of shadow banking in the 21st century. At the heart of the story are the fringe thinkers and world leaders who reimagined money. Kublai Khan, the Mongol emperor, created paper money backed by nothing, centuries before it appeared in the west. John Law, a professional gambler and convicted murderer, brought modern money to France (and destroyed the country's economy). The cypherpunks, a group of radical libertarian computer programmers, paved the way for bitcoin. One thing they all realized: what counts as money (and what doesn't) is the result of choices we make, and those choices have a profound effect on who gets more stuff and who gets less, who gets to take risks when times are good, and who gets screwed when things go bad. Lively, accessible, and full of interesting details (like the 43-pound copper coins that 17th-century Swedes carried strapped to their backs), Money is the story of the choices that gave us money as we know it today.
Publisher: Hachette Books
ISBN: 0316417181
Category : Business & Economics
Languages : en
Pages : 220
Book Description
The co-host of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs. Money only works because we all agree to believe in it. In Money, Jacob Goldstein shows how money is a useful fiction that has shaped societies for thousands of years, from the rise of coins in ancient Greece to the first stock market in Amsterdam to the emergence of shadow banking in the 21st century. At the heart of the story are the fringe thinkers and world leaders who reimagined money. Kublai Khan, the Mongol emperor, created paper money backed by nothing, centuries before it appeared in the west. John Law, a professional gambler and convicted murderer, brought modern money to France (and destroyed the country's economy). The cypherpunks, a group of radical libertarian computer programmers, paved the way for bitcoin. One thing they all realized: what counts as money (and what doesn't) is the result of choices we make, and those choices have a profound effect on who gets more stuff and who gets less, who gets to take risks when times are good, and who gets screwed when things go bad. Lively, accessible, and full of interesting details (like the 43-pound copper coins that 17th-century Swedes carried strapped to their backs), Money is the story of the choices that gave us money as we know it today.
The Emotion Behind Money
Author: Julie Murphy
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 226
Book Description
Would you like access to the insight that has literally turned the financial industry upside down? It's the notion that we each have specific emotions, or emotional patterns, attached to money that were imprinted on us before we even had a choice to have a checking account. Whether you personally recognize this or not, today those emotions impact every financial decision you face. They are responsible for how you make money and how you keep it, or whether, as is often the case, it seems to go out the door faster than it comes in. Amazingly, those feelings are not just fleeting reactions; they actually influence how much money you'll make and amass throughout your entire life! The purpose of this book is to help you recognize your emotions behind money, and likewise help you discover healthier ways to respond to those feelings. Through everyday language, lively anecdotes, and engaging exercises it will: - Help you see your life and your money through a different lens; - Empower you to align your financial destiny by living from the inside out; - Teach you how to discover and define what you truly desire to live abundantly.
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 226
Book Description
Would you like access to the insight that has literally turned the financial industry upside down? It's the notion that we each have specific emotions, or emotional patterns, attached to money that were imprinted on us before we even had a choice to have a checking account. Whether you personally recognize this or not, today those emotions impact every financial decision you face. They are responsible for how you make money and how you keep it, or whether, as is often the case, it seems to go out the door faster than it comes in. Amazingly, those feelings are not just fleeting reactions; they actually influence how much money you'll make and amass throughout your entire life! The purpose of this book is to help you recognize your emotions behind money, and likewise help you discover healthier ways to respond to those feelings. Through everyday language, lively anecdotes, and engaging exercises it will: - Help you see your life and your money through a different lens; - Empower you to align your financial destiny by living from the inside out; - Teach you how to discover and define what you truly desire to live abundantly.
Attention! This Book Will Make You Money
Author: Jim F. Kukral
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Publisher: John Wiley & Sons
ISBN: 0470880686
Category : Business & Economics
Languages : en
Pages : 306
Book Description
Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.