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Author: Bruce May
Publisher: Lulu.com
ISBN: 1365777529
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
The Eighth Criteria, Market Focus, is the missing piece in the Baldrige Criteria for Performance excellence. The Eighth Criteria gives marketing professionals the means to improve productivity, overall performance, and helps you create strategic planning processes that lead directly to improvements in bottom line results. The Eighth Criteria can also help overcome the divide that exists between business owners and senior executives who often make critical strategic decisions that directly affect marketing but who fail to effectively communicate these decisions or fully appreciate the role that marketing plays in their own organization.
Author: Bruce May
Publisher: Lulu.com
ISBN: 1365777529
Category : Business & Economics
Languages : en
Pages : 62
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Book Description
The Eighth Criteria, Market Focus, is the missing piece in the Baldrige Criteria for Performance excellence. The Eighth Criteria gives marketing professionals the means to improve productivity, overall performance, and helps you create strategic planning processes that lead directly to improvements in bottom line results. The Eighth Criteria can also help overcome the divide that exists between business owners and senior executives who often make critical strategic decisions that directly affect marketing but who fail to effectively communicate these decisions or fully appreciate the role that marketing plays in their own organization.
Author: Norton Paley
Publisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.
Author: KERIN
Publisher: McGraw Hill
ISBN: 1526864967
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
EBOOK: Marketing: The Core
Author: Ray Donnelly
Publisher: Routledge
ISBN: 1136442049
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Author: Steve Baron
Publisher: Bloomsbury Publishing
ISBN: 1137163968
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Author: John O'Shaughnessy
Publisher:
ISBN: 0195150562
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Author: Albert N. Link
Publisher: Oxford University Press
ISBN: 0190453400
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
In Public Goods, Public Gains, Link and Scott discuss the systematic application of alternative evaluation methods to estimate the social benefits of publicly financed research and development (R&D). The authors argue that economic theory should be the guiding criterion for any method of program evaluation because it focuses attention on the value and the opportunity costs of the program. The evaluation methods discussed and illustrated are both economics and, for comparison, non-economics based. The book is motivated by four foundation chapters that discuss government's role in innovation from the perspective of economic theory, review public accountability issues from both a constitutional and an historical perspective, overview systematic approaches to program evaluation, and describe the evaluation metrics typically used. Four case studies illustrate the four alternative evaluation approaches discussed. These case studies are for the U.S. Advanced Technology Program's intramural research awards program, the U.S. National Institute of Standards and Technology's research on wavelength references for optical fiber communications, the U.S. Malcolm Baldrige National Quality Award, and the Advanced Technology Program's focused program on the integration of manufacturing applications.
Author: Krzysztof Kubacki
Publisher: Taylor & Francis
ISBN: 1000640930
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Author: Dr. S. K. Singh
Publisher: SBPD Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
Strictly according to the latest syllabus prescribed by Central Board of Secondary Education (CBSE), Delhi and State Boards Navodaya, Kasturba, Kendriya Vidyalayas etc. following CBSE curriculum based on NCERT guidelines. Part 'A' : Principles and Functions of Management 1. Nature and Significance of Management, 2. Principles of Management, 3. Management and Business Environment, 4. Planning, 5. Organising, 6. Staffing, 7. Directing, 8. Controlling, Part 'B' : Business Finance and Marketing 9. Financial Management, 10. Financial Market, 11. Marketing, 12. Consumer Protection, 13. Entrepreneurship Development.
Author: K Case
Publisher: CRC Press
ISBN: 0203211618
Category : Technology & Engineering
Languages : en
Pages : 880
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Book Description
This volume comprises the Proceedings of the Tenth National Conference on Manufacturing Research held at the University of Technology, Loughborough, UK, in September 1994, the latest in a series of meetings first convened in 1985, and the first to be published by Taylor & Francis Ltd.; Keith Case and Steven Newman, the Conference Chairs, the book contains R. H. Weston's keynote address, "Requirements and Trends in Manufacturing Systems", and over 140 contributions, which together represent the leading edge, state-of-the-art knowledge in the area of manufacturing and production engineering and management. The contributions are organized by theme: process planning; systems integration and modelling; simulation and scheduling; concurrent engineering and design; process control; and inspection; and thus demonstrate the enormous range of topics that manufacturing research embraces and their relevance to improving current industrial practice.
