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The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores

The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores PDF Author: William Thomas Neese
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 512

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Book Description

The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores

The Effectiveness of Comparative Versus Noncomparative Advertising in Stimulating Consumer Involvement and Hierarchy of Effects Scores PDF Author: William Thomas Neese
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 512

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Book Description

An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement

An Examination of the Attitudinal Effects of Comparative Vs.noncomparative Advertising and Their Causal Paths in the Context of Message Sidedness and Product Involvement PDF Author: Jeon-Keun Cho
Publisher:
ISBN:
Category :
Languages : en
Pages : 199

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The Communications Effectiveness of Comparative Advertising Under Conditions of Product Involvement and Brand Usage

The Communications Effectiveness of Comparative Advertising Under Conditions of Product Involvement and Brand Usage PDF Author: Mark B. Traylor
Publisher:
ISBN:
Category : Comparative advertising
Languages : en
Pages : 378

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Dissertation Abstracts International

Dissertation Abstracts International PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 540

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The association effect in comparative advertising.Working paper #461A

The association effect in comparative advertising.Working paper #461A PDF Author: David A. Horne and Michael D. Johnson
Publisher:
ISBN:
Category :
Languages : en
Pages : 27

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Effectiveness of Comparative Versus Noncomparative Advertising

Effectiveness of Comparative Versus Noncomparative Advertising PDF Author: Xiaolan Sun
Publisher:
ISBN:
Category :
Languages : en
Pages : 110

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American Doctoral Dissertations

American Doctoral Dissertations PDF Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 796

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Measuring Advertising Effectiveness

Measuring Advertising Effectiveness PDF Author: William D. Wells
Publisher: Psychology Press
ISBN: 9780805828122
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Comparative Advertising

Comparative Advertising PDF Author: Robert Thomas Stack
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 258

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Book Description

The Role of Comparative Information in Advertising Evaluations, Candidate Evaluations, Voting Preferences and Election Involvement

The Role of Comparative Information in Advertising Evaluations, Candidate Evaluations, Voting Preferences and Election Involvement PDF Author: Bruce E. Pinkleton
Publisher:
ISBN:
Category : Advertising, Political
Languages : en
Pages : 496

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Book Description