The Economic Effects of Franchising PDF Download
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Author: Urban B. Ozanne
Publisher:
ISBN:
Category : Food service
Languages : en
Pages : 364
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Book Description
Author: Urban B. Ozanne
Publisher:
ISBN:
Category : Food service
Languages : en
Pages : 364
Get Book Here
Book Description
Author: Urban B Ozanne
Publisher: Marketing Classics Press
ISBN: 1613110650
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
The Economic Effects of Franchising is based on a report generated for United States Senate Small Business Committee in 1970 entitled, "Impact of Franchising on Small Business." This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry. Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public. This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise. URBAN B. OZANNE is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, "Adoption Research: Information Sources in the Industrial Purchasing Situation," with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association. SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.
Author: Urban B. Ozanne
Publisher:
ISBN:
Category : Food service
Languages : en
Pages : 354
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Book Description
Author: Urban B. Ozanne
Publisher:
ISBN:
Category : Food service
Languages : en
Pages : 364
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Book Description
Author: Roger D. Blair
Publisher: Cambridge University Press
ISBN: 1139443364
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
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Book Description
Author: Thomas C. Dandridge
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 32
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Book Description
Author:
Publisher:
ISBN:
Category : Franchises (Retail trade)
Languages : en
Pages : 40
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Book Description
Author: Urban B. Ozanne
Publisher:
ISBN:
Category : Food service
Languages : en
Pages :
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Book Description
Author: United States. Congress. House. Committee on Small Business
Publisher:
ISBN:
Category : Franchises (Retail trade)
Languages : en
Pages :
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Book Description
