The DragonSearch Online Marketing Manual: How to Maximize Your SEO, Blogging, and Social Media Presence PDF Download
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Author: Ric Dragon
Publisher: McGraw Hill Professional
ISBN: 0071792767
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Get noticed! Create a powerful online marketing platform that draws customers—and increases profits There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long. Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about: Search engine optimization (SEO) Pay per click Social marketing Business planning Website development Reputation management You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it. DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.
Author: Ric Dragon
Publisher: McGraw Hill Professional
ISBN: 0071792767
Category : Business & Economics
Languages : en
Pages : 112
Get Book Here
Book Description
Get noticed! Create a powerful online marketing platform that draws customers—and increases profits There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long. Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online. DragonSearch explains everything you need to know about: Search engine optimization (SEO) Pay per click Social marketing Business planning Website development Reputation management You can come up with an iPad equivalent of your industry and the slickest website to promote it, but it won’t do you much good if your customer has to scroll and scroll . . . and scroll . . . to find it. DragonSearch provides everything you need develop your online platform from scratch and manage it effectively to drive long-term success. Build it right, and they will come.
Author: Ric Dragon
Publisher:
ISBN:
Category : Information technology
Languages : en
Pages : 90
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Book Description
If your message or product isnt easy to find online; you wont be in business very long. Whether you own a small business or plan to launch a new product or service; this concise guide offers all the tools and techniques you need to make an instant splash online. --
Author: Ric Dragon
Publisher: McGraw Hill Professional
ISBN: 0071790500
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.” —Brian Solis, author of Then End of Business as Usual “There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!” —David Rogers, bestselling author of The Network is Your Customer “If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.” —Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps: Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics Pinpoint the very smallest segments of your customers Determine the communities to which these microsegments belong Identify the influencers of those communities Create an action plan for your project Measure and constantly improve your efforts The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them. The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Paul Doncaster
Publisher: Morgan Kaufmann
ISBN: 9780128005347
Category : COMPUTERS
Languages : en
Pages : 108
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Book Description
The five-second test (also known as "timeout test" and "exposure test") is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. This test involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it. This book uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the "five-second rules" for getting useful data, and will explore what types of design issues can be resolved by using the method. The book describes the origins of the method and its usefulness in modern UX design research and testing; conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading; fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design. --
Author: Ian Brodie
Publisher:
ISBN: 9780992763114
Category : Electronic mail systems
Languages : en
Pages : 162
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Book Description
"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.
Author: Lee Odden
Publisher: John Wiley & Sons
ISBN: 1118167775
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Author: Anne Rothe
Publisher: Rutgers University Press
ISBN: 0813552206
Category : Performing Arts
Languages : en
Pages : 223
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Book Description
In Popular Trauma Culture, Anne Rothe argues that American Holocaust discourse has a particular plot structure—characterized by a melodramatic conflict between good and evil and embodied in the core characters of victim/survivor and perpetrator—and that it provides the paradigm for representing personal experiences of pain and suffering in the mass media. The book begins with an analysis of Holocaust clichés, including its political appropriation, the notion of vicarious victimhood, the so-called victim talk rhetoric, and the infusion of the composite survivor figure with Social Darwinism. Readers then explore the embodiment of popular trauma culture in two core mass media genres: daytime TV talk shows and misery memoirs. Rothe conveys how victimhood and suffering are cast as trauma kitsch on talk shows like Oprah and as trauma camp on modern-day freak shows like Springer. The discussion also encompasses the first scholarly analysis of misery memoirs, the popular literary genre that has been widely critiqued in journalism as pornographic depictions of extreme violence. Currently considered the largest growth sector in book publishing worldwide, many of these works are also fabricated. And since forgeries reflect the cultural entities that are most revered, the book concludes with an examination of fake misery memoirs.
Author: Joel A. Garfinkle
Publisher: John Wiley & Sons
ISBN: 0470915870
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take your career to the next level: Perception, Visibility, and Influence. The PVI-model of professional advancement will teach you to: (1) Actively promote yourself as an asset and valuable person inside the organization, (2) Increase your visibility to gain others’ recognition and appreciation for your efforts and (3) Become a person of influence who makes key decisions inside the organization. Getting Ahead will put you ahead of the competition to become a known, valued, and desired commodity at your company. For more than two decades, Joel Garfinkle has worked closely with thousands of executives, senior managers, directors, and employees at the world's leading companies, and has authored 300 articles on leadership Offers detailed guidance on how to increase exposure, boost visibility, enhance perceived value for your organization, and ultimately achieve career advancement Explains how to get your name circulating among higher levels of management so others know you, see your results, and acknowledge the impact you bring to the company
Author: Matthew Capala
Publisher:
ISBN: 9781500868529
Category : Computers
Languages : en
Pages : 40
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Book Description
This Guide eBook for Website SEO Strategies to the Search Engine Optimization Industry's Secrets and How to Rank in Google Search Engine & Stay There.Google has presented some really important updates in the past year, as all SEO experts have noticed. Apart from the incredible encrypted search that now offers incredible keyword data, the past year has presented some new features for the Penguin, Panda and Hummingbird updates as well.From my last Forbes interview for Internet Marketing, those interested about the SEO profession can conclude the fact that the most popular search engine in the world is creating new barriers to stop all spam techniques as much as possible. However, these last updates do not indicate the fact that the SEO professions will cease in the near future.More and more companies are trying to take their business online so the competitiveness level has increased significantly during this time. Now is the time to obtain the most out of your company`s online marketing strategies. However, companies can no longer rely on the “gray hat” SEO techniques to make their businesses visible in the search engines. There is a more complex point of view that covers the SEO industry at the present time, and any professional marketer should be aware of this fact.This new complex vision can be compared to a move from tactician to strategist. Hard work and a great skill of anticipation of Google`s next moves is required in order to achieve success with your online business. Google has taken the game to a more complex level, but this does not mean that the digital war has stopped.If you want to accumulate some useful information that can help you to create profitable SEO strategies in 2014, you might want to read the following suggestions that I have created after mixing my researches with current efficient strategies.In this book, we are going to reveal all the information you need to know about Seo Ranking, and help you in deciding the perfect understanding website optimization for your business plans for successfully top ranking in google.What To Expect Inside:- Why SEO Important- Content Marketing is at the highest level yet- Improve your business`s visibility with the help of Social Media Websites- Invest in Google+- The Long vs. Short Debate- SEO has changed the bounds with PPC and advertising- Detrimental techniques such as link exchanges- Does that backlink count?- Locating your backlinks- Eliminating poor Backlinks- Gratitude and other good habits- FREE BONUSResource Links For SEO.Get More... Profitable Wordpress Ready to Go Themes Download from www.dotnetasansol.com
