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Author: German Sacristan
Publisher: Happy About
ISBN: 1600052312
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.
Author: German Sacristan
Publisher: Happy About
ISBN: 1600052312
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. By reiterating the fundamentals of marketing, sales and communication and lucidly showing how they apply in the world of digital media, German has laid out a solid methodology for success in any marketing campaign.
Author: German Sacristan
Publisher:
ISBN: 9781600052576
Category :
Languages : en
Pages :
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Book Description
Author: Brian Thomas
Publisher: Bloomsbury Publishing
ISBN: 1472939085
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749447601
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.
Author: German Sacristan
Publisher: Happy about
ISBN: 9781600052309
Category : Direct marketing
Languages : en
Pages : 174
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Book Description
A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way. Digital and Direct Marketing Expert German Sacristan has stepped in to help marketers in this age of digital media. He has succeeded where many have failed by writing a simple, functional, easy to reference book that will help you build a very powerful marketing communication methodical process to increase your chances of a better ROMI, or return on market investment. German knows that most marketing campaigns fail because the fundamentals are just not given the attention they deserve. In his book, he reiterates the fundamentals of marketing, sales and communication and lucidly shows how they apply in the world of digital media. In our era of marketing mumbo jumbo with expectations of instant success, German's sincerity is refreshing. He warns his readers that they will not find any marketing magic wands or crystal balls in his book. Instead they will find page after page of very relevant tips including a proven and methodical process with plenty of real examples to help readers build the right methodical process that will increase their chances of more and better sales. In German's words, "Yes, the market is different, but the basics of marketing are still the same." Now, more than ever, we need better strategies to get the most out of the new digital media and the methodical process and ingredients discussed in this book will help you do just that. Digital and Direct Marketing Goose will help you remember all the fundamentals while showing you how to deploy the most relevant tools and media in the modern marketplace. You can contact German at
[email protected] and www.marketinggoose.com
Author: Dudley Stevenson
Publisher: CreateSpace
ISBN: 9781517631208
Category :
Languages : en
Pages : 372
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Book Description
In today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company. Written by an industry pro with more than thirty-five years' experience, Marketing Direct guides you through the innumerable options and helps you find the methods that will attract more customers, generate more leads, drive more traffic, and provide a better return on your promotional investments. Marketing Direct also provides step-by-step instructions on mail order and catalog sales in all media channels, from digital to print to broadcast. Discover how and when to use direct marketing and determine which applications will produce the results you desire. Whether you're in the B2B or B2C space, this thorough, real-world marketing guide will help you build your business through effective promotional strategies.
Author: David Green
Publisher:
ISBN: 9780615468907
Category :
Languages : en
Pages : 300
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Book Description
Author: Institute of Direct Marketing
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :
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Book Description
Author: David J. Bradley
Publisher: Createspace Independent Publishing Platform
ISBN: 9781507642245
Category : Direct marketing
Languages : en
Pages : 0
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Book Description
You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with different consultants, agencies, and potential hires.Still, there's still no clear answer...How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion-dollar advertising campaign, this might be easy. But, we aren't in that position.Discover how to Grow Your Business and Attain Your Goals.It takes just two things for powerful marketing...First of all, you need to know how to turn your digital presence into something useful, like leads or customers. To do this, you need a digital sales funnel in place - from top to bottom.These are the six stages of the Digital Sales Funnel:Stage 1: Generate DemandStage 2: Capture Quality LeadsStage 3: Nurture LeadsStage 4: Convert Leads into CustomersStage 5: Close, Deliver, & SatisfyStage 6: Referrals and Follow UpBut that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a strategy.Learn to Develop a Strategy with 5-Steps:1. Where are you today?2. Finding Your Ideal3. Mapping Out Your Plan4. Getting Your Hands Dirty5. Recap & ReviewHave you noticed we didn't say that you have to know how to do popular digital marketing tactics? Search engine optimization has backlinks to build and keywords to optimize for. Email lists have to be set up, connected to your website, and segmented based on the audience. Your website - well that might need to be coded from the ground up again.But we aren't going to worry about that. It isn't our job to know how to build a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about.We do want to know how these techniques will help us and if they make sense for our business. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy.What does it take to move us from today to our ideal future? The only way to get there is to know what that future ideal is, where we are today, and what plan will help us in that journey.Developing a strategy like this is exciting!Whether you call it online marketing, internet marketing, or digital marketing, it all comes down to this: we want a method we can leverage to grow our business and reach our goals.Digital marketing can be the way to grow your business and attain your goals. Digital marketing can be powerful marketing. You just need a digital sales funnel and a strategy.
Author:
Publisher:
ISBN: 9780951869284
Category : Marketing
Languages : en
Pages :
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Book Description
