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Author: Richard H. Stansfield
Publisher:
ISBN:
Category :
Languages : en
Pages : 1503
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Book Description
Author: Richard H. Stansfield
Publisher:
ISBN:
Category :
Languages : en
Pages : 1503
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Book Description
Author: David Bushko
Publisher: Dartnell Corporation
ISBN: 9780850132496
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
No other single volume on advertising management can match "Dartnell's Advertising Manager's Handbook" For comprehensive coverage, for attention to detail, for practical, applicable solutions to your advertising management problems and challenges. This highly prized handbook provides the new manager or seasoned pro with a solid basis for wise decisions in the field with timely information, case studies, and techniques. Chapters include: Strategy, Research, Creative Concept, Media, Copy, Design, Measurement, Communicating with Value, Human Resources, Global Advertising, and Advertising on the Internet.
Author: Sidney J. Levy
Publisher:
ISBN: 9780850133141
Category : Business & Economics
Languages : en
Pages : 1462
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Book Description
Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and assistance to anyone who would better use contemporary marketing techniques to build their their business or their organization into all that it can possibly be. Whether you're looking for ways to organize your marketing staff, reward your employees, or determine sales rep's performance and job attitudes -- you will have at hand some of the best advice and ideas from experts in marketing management. If you're trying to: reach customers by market segmentation, determine customer wants and needs, develop an effective customer service strategy, go green, achieve brand dominance through customer learning, or determine strategic pricing -- you will learn to get the most out of each.
Author: Sidney J. Levy
Publisher: Irwin Professional Publishing
ISBN: 9780850132038
Category : Business & Economics
Languages : en
Pages : 1432
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Book Description
The scope of marketing; Organizing and staffing the marketing function; Establishing marketing objectives/strategies; Marketing research; Developing the marketing plan; Putting the marketing plan into action for consumer products/services; Putting the marketing plan into action for business products/services; Promoting products and services; Global marketing.
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1146
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Book Description
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1293
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Book Description
Author: Richard H. Stansfield
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1510
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Book Description
Author: Lorna M. Daniells
Publisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author: Steuart Henderson Britt
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1304
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Book Description
Author: Ovid Riso
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1034
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Book Description
