Author: Jörg Ziesak
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954895617
Category : Business & Economics
Languages : en
Pages : 60
Get Book Here
Book Description
''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers is gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguards consumers against online monitoring, and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians for new personalization technology emerges at a much faster pace than political regulations and guidelines. This is the first study that establishes a link between different types of data collection, data usage, and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization, and the users’ willingness to transact with the website. Further, it develops a conceptual framework, and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.
Author: J”rg Ziesak
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 3954890615
Category : Business & Economics
Languages : en
Pages : 63
Get Book Here
Book Description
''Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race'', ''Your E-Book Is Reading You'', '' 'Instant personalization' brings more privacy issues to Facebook''. These are only a few recent examples of media headlines that deal with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization which is targeting products and services to individual customers, and constitutes a key element of an interactive marketing strategy. In order to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers is gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguards consumers against online monitoring, and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians for new personalization technology emerges at a much faster pace than political regulations and guidelines. This is the first study that establishes a link between different types of data collection, data usage, and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization, and the users' willingness to transact with the website. Further, it develops a conceptual framework, and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.
Author: Jörg Ziesak
Publisher: GRIN Verlag
ISBN: 3656321574
Category : Business & Economics
Languages : en
Pages : 61
Get Book Here
Book Description
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Maastricht University, course: International Business - Strategic Marketing, language: English, abstract: “Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race”, “Your E-Book Is Reading You”, ""Instant personalization" brings more privacy issues to Facebook”. These are only a few recent examples of media headlines dealing with the issue of online privacy and personalization. Scholars and managers have repeatedly stated the benefits of personalization, which is targeting products and services to individual customers and constitutes a key element of an interactive marketing strategy. To be able to accurately estimate the needs and wants of customers, it is necessary to gather a significant amount of information. Privacy concerns may arise when personal information about customers are gathered. If this arises, personalization can backfire by making clients reluctant to use the service or - even worse - developing a negative attitude towards the company. A recent survey by Opera Software (2011) found, that Americans fear online privacy violations more than job losses or declaring personal bankruptcy. This had induced politicians to introduce regulations and laws that address online privacy that safeguard consumers against online monitoring and intrusion into confidential user information. However, privacy online remains a complicated issue for both, managers and politicians, because new personalization technology emerges at a much faster pace than political regulations and guidelines. This study establishes a link between different types of data collection, data usage and concerns for information privacy. It also analyses the impact of privacy concerns on value, risk and usability perception of personalization and the users’ willingness to transact with the website. It develops a conceptual framework and tests it by collecting responses to a questionnaire from an online-crowdsourcing sample of Amazon Mechanical Turk.
Author: Katharina Toeppe
Publisher: Springer Nature
ISBN: 3030713059
Category : Computers
Languages : en
Pages : 505
Get Book Here
Book Description
This two-volume set LNCS 12645-12646 constitutes the refereed proceedings of the 16th International Conference on Diversity, Divergence, Dialogue, iConference 2021, held in Beijing, China, in March 2021. The 32 full papers and the 59 short papers presented in this two-volume set were carefully reviewed and selected from 225 submissions. They cover topics such as: AI and machine learning; data science; human-computer interaction; social media; digital humanities; education and information literacy; information behavior; information governance and ethics; archives and records; research methods; and institutional management.
Author: Gerard Hanlon
Publisher: Routledge
ISBN: 1317624556
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
What isn’t management and why doesn’t it matter? This compelling book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In characterizing the progress of management as a war on workers, this book offers a controversial and revealing alternative intellectual history of this overwhelming discipline. The author employs a unique range of theories and sources, including the founding fathers of management, US labour and social history, and earlier intellectual figures such as Marx and Weber alongside the contemporary insights of Foucault and European and American workerist and post-workerist thought, to shed light on the world of management. This book is key reading for researchers and students across the social sciences. With a controversial and stimulating approach, it also engages readers with a general interest in business and management issues. Are managers neoliberalism’s executioners? Read more from this author here.
Author: Kewal K. Jain
Publisher: Springer Nature
ISBN: 3030620808
Category : Medical
Languages : en
Pages : 744
Get Book Here
Book Description
This book is for personalized medicine as a prescription of specific treatments and therapeutics best suited for an individual and considers genetic as well as environmental factors that influence responses to therapy. Best approaches are described for integration of all available technologies for optimizing the therapy of individual patients. This comprehensive third edition covers the latest advances in personalized medicine and several chapters are devoted to various specialties, particulary cancer which is the largest area of application. The book discusses the development of personalized medicine and various players in it such as companies, academic institutions, the government, and the public as the consumer of healthcare. Additionally, the roles of bioinformatics, electronic health records, and digital technologies for personalized medicine are discussed. Textbook of Personalized Medicine, 3rd Edition serves as a convenient source of information for students at many levels and in a wide range of fields, including physicians, scientists, and decision makers in the biopharmaceutical and healthcare industries.
Author: Val Swisher
Publisher: XML Press
ISBN: 1937434737
Category : Computers
Languages : en
Pages : 280
Get Book Here
Book Description
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn: Why personalized content is imperative to the enterprise Why so many companies fail to deliver - and how to avoid the pitfalls The five dimensions of content standardization How to bring people, technology, and process together The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.
Author: Ryan Keeler
Publisher: Ryan Keeler
ISBN:
Category : Computers
Languages : en
Pages : 200
Get Book Here
Book Description
The Dark Side of Uncensored Artificial Intelligence" by Ryan Keeler, published on April 9, 2024, is a comprehensive exploration into the complexities and risks associated with AI systems that operate with minimal content moderation. This book critically examines the notion of "uncensored" AI, addressing the potential dangers and ethical dilemmas that arise when AI is allowed to function without the typical safeguards that prevent the generation of harmful or biased content. Ryan Keeler delves deep into the technological underpinnings of these AI systems, discussing the advanced machine learning and natural language processing technologies that enable them to engage in seemingly authentic and unrestricted conversations. While these capabilities can enhance user experiences and offer new educational tools, they also present significant challenges in terms of privacy, security, and the potential propagation of misinformation. The book offers a balanced view, presenting the transformative potential of these AI systems alongside the possible negative impacts on society. Keeler advocates for robust ethical frameworks and stringent regulatory measures to mitigate these risks. He explores various approaches to managing the dual nature of AI, including the development of new moderation technologies that can discern between harmful and benign content without suppressing open dialogue. In essence, "The Dark Side of Uncensored Artificial Intelligence" provides a critical lens through which to view the future of AI development, emphasizing the need for a careful balance between innovation and ethical responsibility to ensure that AI technologies benefit society while minimizing their potential harm.
Author: 王愛平
Publisher:
ISBN:
Category :
Languages : en
Pages : 80
Get Book Here
Book Description
Author: Angeline Close Scheinbaum
Publisher: Routledge
ISBN: 1351683810
Category : Psychology
Languages : en
Pages : 248
Get Book Here
Book Description
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
