Author: Dr.M.G.Bhaskar
Publisher: Archers & Elevators Publishing House
ISBN: 9394958517
Category : Antiques & Collectibles
Languages : en
Pages : 404
Book Description
The Curious Science of Modern Marketing Management
Author: Dr.M.G.Bhaskar
Publisher: Archers & Elevators Publishing House
ISBN: 9394958517
Category : Antiques & Collectibles
Languages : en
Pages : 404
Book Description
Publisher: Archers & Elevators Publishing House
ISBN: 9394958517
Category : Antiques & Collectibles
Languages : en
Pages : 404
Book Description
Modern Marketing Management
Author: Davar R S.
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Modern Marketing Management
Author: Rustom S. Davar
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 694
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 694
Book Description
Modern Marketing Management
Author:
Publisher:
ISBN: 9789393313072
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9789393313072
Category :
Languages : en
Pages : 0
Book Description
The History Of Marketing Science
Author: Russell S Winer
Publisher: World Scientific
ISBN: 9814596493
Category : Business & Economics
Languages : en
Pages : 529
Book Description
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Publisher: World Scientific
ISBN: 9814596493
Category : Business & Economics
Languages : en
Pages : 529
Book Description
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
MODERN MARKETING
Author: D. CHANDRA BOSE
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339452
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339452
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.
Scientific Marketing Management, Its Principles and Methods
Author: Percival White
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 336
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 336
Book Description
Modern Marketing (Principles and Practices)
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Modern Marketing Management
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Modern Marketing Management
Author: R. J. Lawrence
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 413
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 413
Book Description