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Author: Paul Meadows
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Author: Paul Meadows
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Author: Peter Ferdinand Drucker
Publisher:
ISBN:
Category :
Languages : en
Pages : 208
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Book Description
Author: Peter Ferdinand Drucker
Publisher: Signet Book
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Author: Marshall McLuhan
Publisher: Beacon Press (MA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
The Mechanical Bride is unique and composed of a number of short essays that can be read in any order - what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed
Author: Clark Kerr
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Author: Herbert Marcuse
Publisher: Routledge
ISBN: 113443880X
Category : Philosophy
Languages : en
Pages : 332
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Book Description
One of the most important texts of modern times, Herbert Marcuse's analysis and image of a one-dimensional man in a one-dimensional society has shaped many young radicals' way of seeing and experiencing life. Published in 1964, it fast became an ideological bible for the emergent New Left. As Douglas Kellner notes in his introduction, Marcuse's greatest work was a 'damning indictment of contemporary Western societies, capitalist and communist.' Yet it also expressed the hopes of a radical philosopher that human freedom and happiness could be greatly expanded beyond the regimented thought and behaviour prevalent in established society. For those who held the reigns of power Marcuse's call to arms threatened civilization to its very core. For many others however, it represented a freedom hitherto unimaginable.
Author: Augustine Ahiauzu
Publisher: Cimrat Publications
ISBN:
Category : Labor
Languages : en
Pages : 296
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Book Description
Author: David Meakin
Publisher: New York : Holmes & Meier Publishers
ISBN:
Category : Social Science
Languages : en
Pages : 232
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Author: Marshall McLuhan
Publisher: Wipf and Stock Publishers
ISBN: 1625648286
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Author: Samuel Smiles
Publisher:
ISBN:
Category :
Languages : en
Pages : 474
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Book Description
