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Author: Anders Hemre
Publisher: Geoffrey B. Dahl & Associates Inc.
ISBN: 1988375150
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation. The front end of innovation is fuzzy. It’s right there where fuzzy — but potentially great — ideas thrive. Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing.
Author: Anders Hemre
Publisher: Geoffrey B. Dahl & Associates Inc.
ISBN: 1988375150
Category : Business & Economics
Languages : en
Pages : 89
Get Book Here
Book Description
This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation. The front end of innovation is fuzzy. It’s right there where fuzzy — but potentially great — ideas thrive. Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing.
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Richard E. Miller
Publisher: Macmillan Higher Education
ISBN: 1319234437
Category : Language Arts & Disciplines
Languages : en
Pages : 400
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Book Description
Improve your writing by adjusting the way you think and approach assignments in the instantly accessible and flexible Habits of the Creative Mind.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: George Felton
Publisher:
ISBN: 9780131896550
Category : Advertising
Languages : en
Pages : 0
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Book Description
This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.
Author: Anders Hemre
Publisher: Geoffrey B. Dahl & Associates Inc.
ISBN: 1988375126
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
Competent companies are good at what they do. But it’s when knowledge challenges generally held beliefs and when expertise challenges authority, that companies are put to the test – whether they can learn and change or whether they cannot. The Competent Company provides a series of insights about professional competence, knowledge and expertise as well as organizational learning, knowledge management and mission delivery.
Author: Jesse Schell
Publisher: CRC Press
ISBN: 1351803638
Category : Computers
Languages : en
Pages : 935
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Book Description
The Art of Game Design guides you through the design process step-by-step, helping you to develop new and innovative games that will be played again and again. It explains the fundamental principles of game design and demonstrates how tactics used in classic board, card and athletic games also work in top-quality video games. Good game design happens when you view your game from as many perspectives as possible, and award-winning author Jesse Schell presents over 100 sets of questions to ask yourself as you build, play and change your game until you finalise your design. This latest third edition includes examples from new VR and AR platforms as well as from modern games such as Uncharted 4 and The Last of Us, Free to Play games, hybrid games, transformational games, and more. Whatever your role in video game development an understanding of the principles of game design will make you better at what you do. For over 10 years this book has provided inspiration and guidance to budding and experienced game designers - helping to make better games faster.
Author: Pete Barry
Publisher:
ISBN: 9780500516232
Category : Advertising
Languages : en
Pages : 296
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Book Description
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author: Marie Teixeira
Publisher: CRC Press
ISBN: 9780203909386
Category : Medical
Languages : en
Pages : 258
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Book Description
This reference provides real-world examples, strategies, and templates for the implementation of effective design control programs that meet current ISO 9000 and FDA QSR standards and regulations-offering product development models for the production of safe, durable, and cost-efficient medical devices and systems. Details procedures utilize
Author: Tom Kelley
Publisher: Crown Currency
ISBN: 0385349378
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
