The Creative Company - Third Edition PDF Download
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Author: Anders Hemre
Publisher: Geoffrey B. Dahl & Associates Inc.
ISBN: 1988375150
Category : Business & Economics
Languages : en
Pages : 89
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Book Description
This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation. The front end of innovation is fuzzy. It’s right there where fuzzy — but potentially great — ideas thrive. Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing.
Author: Anders Hemre
Publisher: Geoffrey B. Dahl & Associates Inc.
ISBN: 1988375150
Category : Business & Economics
Languages : en
Pages : 89
Get Book Here
Book Description
This book wants to promote the art of working with ideas and inspire organizations to find new and better ways of becoming more creative and better manage innovation. The front end of innovation is fuzzy. It’s right there where fuzzy — but potentially great — ideas thrive. Innovative organizations know that and they keep the front end fuzzy, while experimenting, learning and maybe even playing.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: George Felton
Publisher:
ISBN: 9780131896550
Category : Advertising
Languages : en
Pages : 0
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Book Description
This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-oriented issues that underlie the development of an effective, creative strategy (What to say), and the technical issues of headlines, visuals and copy (How to say it). Samples of classic and recent professioanl advertisements are included.
Author: Anders Hemre
Publisher: Geoffrey B. Dahl & Associates Inc.
ISBN: 1988375126
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
Competent companies are good at what they do. But it’s when knowledge challenges generally held beliefs and when expertise challenges authority, that companies are put to the test – whether they can learn and change or whether they cannot. The Competent Company provides a series of insights about professional competence, knowledge and expertise as well as organizational learning, knowledge management and mission delivery.
Author: Pete Barry
Publisher:
ISBN: 9780500516232
Category : Advertising
Languages : en
Pages : 296
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Book Description
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author: Jesse Schell
Publisher: CRC Press
ISBN: 1351803638
Category : Computers
Languages : en
Pages : 935
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Book Description
The Art of Game Design guides you through the design process step-by-step, helping you to develop new and innovative games that will be played again and again. It explains the fundamental principles of game design and demonstrates how tactics used in classic board, card and athletic games also work in top-quality video games. Good game design happens when you view your game from as many perspectives as possible, and award-winning author Jesse Schell presents over 100 sets of questions to ask yourself as you build, play and change your game until you finalise your design. This latest third edition includes examples from new VR and AR platforms as well as from modern games such as Uncharted 4 and The Last of Us, Free to Play games, hybrid games, transformational games, and more. Whatever your role in video game development an understanding of the principles of game design will make you better at what you do. For over 10 years this book has provided inspiration and guidance to budding and experienced game designers - helping to make better games faster.
Author: Richard E. Miller
Publisher: Macmillan Higher Education
ISBN: 1319234437
Category : Language Arts & Disciplines
Languages : en
Pages : 400
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Book Description
Improve your writing by adjusting the way you think and approach assignments in the instantly accessible and flexible Habits of the Creative Mind.
Author: Marie Teixeira
Publisher: CRC Press
ISBN: 9780203909386
Category : Medical
Languages : en
Pages : 258
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Book Description
This reference provides real-world examples, strategies, and templates for the implementation of effective design control programs that meet current ISO 9000 and FDA QSR standards and regulations-offering product development models for the production of safe, durable, and cost-efficient medical devices and systems. Details procedures utilize
Author: Scott Doorley
Publisher: John Wiley & Sons
ISBN: 1118143728
Category : Architecture
Languages : en
Pages : 275
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Book Description
"If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your side at all times." —Bill Moggridge, Director of the Smithsonian's Cooper-Hewitt National Design Museum "Make Space is an articulate account about the importance of space; how we think about it, build it and thrive in it." —James P. Hackett, President and CEO, Steelcase An inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration. Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate. Inside are: Tools--tips on how to build everything from furniture, to wall treatments, and rigging Situations--scenarios, and layouts for sparking creative activities Insights--bite-sized lessons designed to shortcut your learning curve Space Studies--candid stories with lessons on creating spaces for making, learning, imagining, and connecting Design Template--a framework for understanding, planning, and building collaborative environments Make Space is a new and dynamic resource for activating creativity, communication and innovation across institutions, corporations, teams, and schools alike. Filled with tips and instructions that can be approached from a wide variety of angles, Make Space is a ready resource for empowering anyone to take control of an environment.
Author: Jasbir Singh Arora
Publisher: Elsevier
ISBN: 0080470254
Category : Technology & Engineering
Languages : en
Pages : 751
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Book Description
Optimization is a mathematical tool developed in the early 1960's used to find the most efficient and feasible solutions to an engineering problem. It can be used to find ideal shapes and physical configurations, ideal structural designs, maximum energy efficiency, and many other desired goals of engineering. This book is intended for use in a first course on engineering design and optimization. Material for the text has evolved over a period of several years and is based on classroom presentations for an undergraduate core course on the principles of design. Virtually any problem for which certain parameters need to be determined to satisfy constraints can be formulated as a design optimization problem. The concepts and methods described in the text are quite general and applicable to all such formulations. Inasmuch, the range of application of the optimum design methodology is almost limitless, constrained only by the imagination and ingenuity of the user. The book describes the basic concepts and techniques with only a few simple applications. Once they are clearly understood, they can be applied to many other advanced applications that are discussed in the text. Allows engineers involved in the design process to adapt optimum design concepts in their work using the material in the text Basic concepts of optimality conditions and numerical methods are described with simple examples, making the material high teachable and learnable Classroom-tested for many years to attain optimum pedagogical effectiveness
