The Country Newspaper as an Advertising Medium PDF Download
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Author: Claude Giles Brodhecker
Publisher:
ISBN:
Category :
Languages : en
Pages : 98
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Book Description
Author: Claude Giles Brodhecker
Publisher:
ISBN:
Category :
Languages : en
Pages : 98
Get Book Here
Book Description
Author: Claude Giles Brodhecker
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: American Newspaper Publishers Association. Bureau of Advertising
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 180
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Book Description
Author: American Newspaper Publishers Association. Bureau of Advertising
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1250
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Book Description
The fourth estate.
Author: American Newspaper Publishers Association. Bureau of Advertising
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Author: George Henry Edward Hawkins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 908
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Book Description
Author: Larry D. Kelly
Publisher: Routledge
ISBN: 1317477618
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author: Larry D. Kelley
Publisher: Taylor & Francis
ISBN: 1000814564
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
