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Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 0749464747
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 0749464747
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
Author: Robert Livingston
Publisher: Crown Currency
ISBN: 0593238575
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
A FINANCIAL TIMES BEST BOOK OF THE YEAR • An essential tool for individuals, organizations, and communities of all sizes to jump-start dialogue on racism and bias and to transform well-intentioned statements on diversity into concrete actions—from a leading Harvard social psychologist. NAACP IMAGE AWARD NOMINEE FOR OUTSTANDING LITERARY ACHIEVEMENT • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • FINALIST FOR THE FT/MCKINSEY BUSINESS BOOK OF THE YEAR AWARD “Robert Livingston is one of America’s most respected social psychologists studying diversity. He has a unique ability to strip out the judgmentalism that can warp people’s thinking about race and racism . . . and therefore he can reach a broad audience, educate them about the research, and bring them along when he talks about solutions.”—Jonathan Haidt, #1 New York Times bestselling author of The Anxious Generation How can I become part of the solution? In the wake of the social unrest of 2020 and growing calls for racial justice, many business leaders and ordinary citizens are asking that very question. This book provides a compass for all those seeking to begin the work of anti-racism. In The Conversation, Robert Livingston addresses three simple but profound questions: What is racism? Why should everyone be more concerned about it? What can we do to eradicate it? For some, the existence of systemic racism against Black people is hard to accept because it violates the notion that the world is fair and just. But the rigid racial hierarchy created by slavery did not collapse after it was abolished, nor did it end with the civil rights era. Whether it’s the composition of a company’s leadership team or the composition of one’s neighborhood, these racial divides and disparities continue to show up in every facet of society. For Livingston, the difference between a solvable problem and a solved problem is knowledge, investment, and determination. And the goal of making organizations more diverse, equitable, and inclusive is within our capability. Livingston’s lifework is showing people how to turn difficult conversations about race into productive instances of real change. For decades he has translated science into practice for numerous organizations, including Airbnb, Deloitte, Microsoft, Under Armour, L’Oreal, and JPMorgan Chase. In The Conversation, Livingston distills this knowledge and experience into an eye-opening immersion in the science of racism and bias. Drawing on examples from pop culture and his own life experience, Livingston, with clarity and wit, explores the root causes of racism, the factors that explain why some people care about it and others do not, and the most promising paths toward profound and sustainable progress, all while inviting readers to challenge their assumptions.
Author: Fred Dust
Publisher: HarperCollins
ISBN: 0062933914
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions. How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the seven elements essential to successful exchanges: Commitment, Creative Listening, Clarity, Context, Constraints, Change, and Create. Taken together, these seven elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.
Author: Boris Groysberg
Publisher: Harvard Business Press
ISBN: 1422183998
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.
Author: Steven Van Belleghem
Publisher:
ISBN: 9780749466596
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Author: Ian O. Williamson
Publisher: JHU Press
ISBN: 1421449048
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
From contributors to TheConversation.com, illuminating essays on how and why working in the twenty-first century is rapidly changing. Work has evolved tremendously over the last 50 years and even more so since the COVID-19 pandemic. In The Conversation on Work, editor Ian O. Williamson assembles essential essays from The Conversation to explore paradigmatic shifts in how people work—and what these changes mean for the future of labor. Covering diverse and urgent topics such as burnout and mental health, remote and hybrid working environments, unions, and job inequities among marginalized groups, the authors critically examine the future of the changing workplace. Essays on how artificial intelligence will affect workers and companies, the effects of the COVID-19 pandemic on workplaces, and other critical labor trends round out the collection. The Critical Conversations series collects essays from top scholars on timely topics, including water, biotechnology, gender diversity, and guns, originally published on the independent news site The Conversation.
Author: United States. National Labor Relations Board
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 1314
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Book Description
Author: James O. Pyle
Publisher: Red Wheel/Weiser
ISBN: 1632658658
Category : Self-Help
Languages : en
Pages : 168
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Book Description
Where were you tonight? How did that meeting go? Are you seeing someone else? What qualifies you for this job? These are just a few of the usual questions we might answer in a day. A typical answer to the last question would include a series of "whats": what experience you have, what you studied in school, and what you do well. In Control the Conversation, the authors guide you in crafting a response to a question, not just an answer. A response should be multi-dimensional and include relevant and compelling information that goes beyond a mere answer. The authors help you build and apply this skill set. You will learn how to manage the four areas of disclosure--people, places, things, and events in time. You will also develop competence in techniques that will help you take control and get your message across in any kind of interview. You will discover how to: Master answer enhancers, such as keywords and body language Analyze a question and understand the motivation behind it Use questions artfully as part of your response With these skills as part of your repertoire, you'll also learn apply them in specific applications such as: Job interviews Sales Common exchanges Meetings and media Dating and family situations No matter the question, Control the Conversation will show you how to steer every exchange in your favor.
Author: Jon Miller
Publisher: Biteback Publishing
ISBN: 1849546630
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? Everybody's Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It's a story of people taking the initiative, and finding inspiration in the positive impact of their actions. We see how some of today's leading companies are realising that lasting success comes from having a purpose broader than making a profit. They know that business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody.
Author: Dr. RASHI BALIYAN
Publisher: kitab writing publication
ISBN: 9358687010
Category : Antiques & Collectibles
Languages : en
Pages : 389
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Book Description
No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.
