The Complete Idiot's Guide to Branding Yourself PDF Download
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Author: Ray Paprocki
Publisher: Penguin
ISBN: 1101032804
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
Author: Ray Paprocki
Publisher: Penguin
ISBN: 1101032804
Category : Business & Economics
Languages : en
Pages : 276
Get Book
Book Description
A brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
Author: Brett Petersel
Publisher: Penguin
ISBN: 1101584742
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Author: Jeffrey P. Davidson
Publisher: Penguin Putnam
ISBN: 9780028640051
Category : Self-Help
Languages : en
Pages : 322
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Book Description
Provides advice on self-renewal including exercising the mind and body, improving diet, reassessing career goals, evaluating relationships, and discovering hobbies and other activities.
Author: Mark J. Warner
Publisher: Penguin
ISBN: 9780028629308
Category : Self-Help
Languages : en
Pages : 292
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Book Description
Gathers questions, quizzes, and exercises designed to uncover hidden talents, support the development of a unique personality, and foster confidence when faced with difficult situations
Author: Sarah White
Publisher: Penguin
ISBN: 9781592571352
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Author: Rene Carew
Publisher: Penguin
ISBN: 9781592572977
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Explains how to trade in an unsatisfactory job for a fulfilling career by providing a series of self-assessment tests designed to answer key questions about one's talents, values, interests, personality, and goals, as well as helpful advice on how to make a smooth career transition and how to land the perfect job opportunity. Original.
Author: Jeff Cohen
Publisher: Penguin
ISBN: 1440636656
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
A down-to-earth resource for a more-for-me life. Through practical information from an author who works about three days a week, The Complete Idiot’s Guide® to Working Less, Earning More will help readers get more time and more money by learning how to: • Think about the modern-day work ethic in a new way. • Set income-focused goals—and achieve them. • Build—and maintain—powerful relationships and networks. • Round out skill sets to be more marketable. • Maximize technology to minimize time spent on minutia. • Avoid time-wasters and efficiency traps.
Author: Patricia F. Nicolino, MBA
Publisher: Penguin
ISBN: 1101199156
Category : Fiction
Languages : en
Pages : 465
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Book Description
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
Author: Jeff Davidson
Publisher: Penguin
ISBN: 9780028619644
Category : Self-Help
Languages : en
Pages : 366
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Book Description
Offers advice on increasing vocal self-confidence, projecting authority through body language, and arguing without losing one's temper
Author: Melissie Clemmons Rumizen
Publisher: Penguin
ISBN: 9780028641775
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Discusses management models and concepts, strategies for sharing knowledge, and ways to implement the concept within a company.
