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Author: Bernard Shaw
Publisher: London ; Toronto : Bodley Head
ISBN:
Category : English drama
Languages : en
Pages : 922
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Book Description
Author: Bernard Shaw
Publisher: London ; Toronto : Bodley Head
ISBN:
Category : English drama
Languages : en
Pages : 922
Get Book Here
Book Description
Author: George Bernard Shaw
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: George B. Shaw
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Christopher Wixson
Publisher: Springer
ISBN: 3319786288
Category : Performing Arts
Languages : en
Pages : 187
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Book Description
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Author: George B. Shaw
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Dan H. Laurence Collection
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: George B. Shaw
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Lagretta Tallent Lenker
Publisher: Springer Nature
ISBN: 3031496043
Category :
Languages : en
Pages : 258
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Book Description
Author: Bernard Shaw
Publisher: Columbia University Press
ISBN: 9780231104784
Category : Drama
Languages : en
Pages : 242
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Book Description
How will patterns of human interaction with the earth's eco-system impact on biodiversity loss over the long term--not in the next ten or even fifty years, but on the vast temporal scale be dealt with by earth scientists? This volume brings together data from population biology, community ecology, comparative biology, and paleontology to answer this question.
Author: Audrey McNamara
Publisher: Springer Nature
ISBN: 3030421139
Category : Performing Arts
Languages : en
Pages : 291
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Book Description
This book is an anthology focused on Shaw’s efforts, literary and political, that worked toward a modernizing Ireland. Following Declan Kiberd’s Foreword and the editor’s Introduction, the contributing chapters, in their order of appearance, are from President of Ireland Michael D. Higgins, Anthony Roche, David Clare, Elizabeth Mannion, Nelson O’Ceallaigh Ritschel, Aisling Smith, Susanne Colleary, Audrey McNamara, Aileen R. Ruane, Peter Gahan, and Gustavo A. Rodriguez Martin. The essays establish that Shaw’s Irishness was inherent and manifested itself in his work, demonstrating that Ireland was a recurring feature in his considerations. Locating Shaw within the march towards modernizing Ireland furthers the recent efforts to secure Shaw’s place within the Irish spheres of literature and politics.
