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Author: Frank Alvah Parsons
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Author: Frank Alvah Parsons
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Author: Frank Alvah Parsons
Publisher: Legare Street Press
ISBN: 9781020431531
Category :
Languages : en
Pages : 0
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Book Description
This book is a masterclass in display advertising, written by one of the industry's most respected experts, Frank Alvah Parsons. Parsons explores the art behind creating effective advertising campaigns, offering valuable insights and advice for anyone involved in the advertising industry or interested in the art of persuasion. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Frank Alvah Parsons
Publisher: Forgotten Books
ISBN: 9780483331068
Category : Psychology
Languages : en
Pages : 348
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Book Description
Excerpt from The Art Appeal in Display Advertising Line Arrangement in Which the Creation of a Triangular Blank Space Shows the Attraction Power of Blank-space Forms. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Frank Alvah Parsons
Publisher: Forgotten Books
ISBN: 9781330074428
Category : Psychology
Languages : en
Pages : 348
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Book Description
Excerpt from The Art Appeal in Display Advertising About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Frank Alvah Parsons
Publisher: Nabu Press
ISBN: 9781293377116
Category :
Languages : en
Pages : 312
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Book Description
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ The Art Appeal In Display Advertising Frank Alvah Parsons Harper & brothers, 1921 Business & Economics; Advertising & Promotion; Advertising; Art; Business & Economics / Advertising & Promotion
Author:
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 720
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Book Description
Author: Otto Kleppner
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 568
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Book Description
Author: James Murray Allison
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 276
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Book Description
Author: Catherine Gudis
Publisher: Routledge
ISBN: 1135952434
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.
Author: United States. Foreign and Domestic Commerce Bureau
Publisher:
ISBN:
Category :
Languages : en
Pages : 14
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Book Description
